Online marketplace growth, it's everywhere! Here are 46 statistics from Digital Commerce 360 and Bizrate Insights. Use these statistics to inform your marketplace growth.
Shopper buying frequency on online marketplaces:
- 44% of online shoppers buy from marketplaces at least weekly.
- 8% make daily purchases.
- 43% buy monthly and 13% make yearly purchases.
Amazon's marketplace dominance:
- 76% of survey respondents prefer purchasing via Amazon's marketplace.
Lack of clarity regarding product origin:
- 46% of shoppers don't know if a product is offered by Amazon or another marketplace seller.
Exploration of alternative marketplaces:
- Walmart's marketplace: 35% of participants purchased from it.
- Marketplaces beyond eBay, Amazon, and Walmart: 39% ventured out to buy from them.
- Specialty marketplaces: 31% of participants made purchases from them.
- Chinese marketplaces: 18% penetration rate.
- Non-listed marketplaces: 6% of respondents made purchases from them.
Engagement with product reviews:
- 46% leave product reviews at Amazon.
- 31% leave reviews on platforms other than Amazon.
Demand for same-day delivery:
- 20% of surveyed shoppers make "need it now" purchases.
Out-of-stock items and supply chain challenges:
- 18% encountered out-of-stock items, likely due to post-COVID supply chain issues.
Concerns about counterfeit products:
- Only 9% of respondents felt they received counterfeit merchandise.
Perception of larger product assortments:
- 50% of marketplace visitors believe they find larger assortments.
- 43% perceive assortments to be about the same.
- Only 7% believe assortments are smaller.
Consideration of pricing and shipping fees:
- 39% of shoppers feel that marketplace prices are higher than they remembered.
- 26% believe shipping fees have increased.
Challenges in logistics and customer service:
- 26% experienced longer delivery lead times.
- 22% encountered out-of-stock items.
- 15% find limited or longer wait times for customer service problematic.
- 24% struggle to distinguish between sellers and the main marketplace.
Awareness of product origin and authenticity:
- Only 18% can determine if products are made in the USA.
- Just 17% can identify counterfeit products.
Online shoppers' behavior:
- 25% of online shoppers purchase directly from merchants after exposure on marketplaces.
- 52% are willing to buy from unfamiliar marketplace brands or sellers.
Factors influencing marketplace selection:
- Better prices (52%) and free or discounted shipping (51%) are key influences.
- Delivery speed (41%) and shipping efficiencies (25%) also play a role.
- Convenience (34%), broader selection (25%), and repeat purchasing (17%) are other factors.
Concerns regarding marketplace experiences:
- Counterfeit products (35%) and subpar product quality (30%) are top concerns.
- Worries include long shipping times (39%) and lack of inventory/delivery transparency (22%).
- Return options (33%), customer service availability (28%), and product/seller reviews (27%) matter to shoppers.
Issues impacting shoppers' savings:
- High shipping costs (38%) and fraudulent business practices (35%) are concerns.
- Additional expenses like sales tax (22%) and unavailable financing options (11%) are factors.
Opportunities for marketplaces:
- Broad assortments, competitive prices, and a seamless shopping experience are key to success.
- Monitoring product quality, reviews, and consumer behavior is crucial for marketplace growth.
Are you finding these relevant to your marketplace? We would love to hear your thoughts in the comments.
