Grow your marketplace.
Practical ideas for launching, filling and earning from a classifieds site, from the team behind Yclas.
Free tools: calculators, templates and a legal pack generator
State of Niche Marketplaces 2026: The Leading Marketplaces in Every Category
Our yearly report on niche marketplaces: the leading sites for cars, boats, property, jobs, services, farm machinery, equipment, pets, watches, cards and more, who owns them and where a new site has room.
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State of Classifieds Pricing 2026: What Classifieds Sites and Marketplaces Charge
Our yearly report on what classifieds sites, car, property and job portals and niche marketplaces charge private sellers,…
State of Marketplaces 2026: The Biggest Online Marketplaces in Every Country
Our yearly report on online marketplaces in 100+ countries: the leaders for goods, second-hand, services and stays, who owns them,…
State of Classifieds 2026: The Biggest Classifieds Sites in Every Country
Our yearly report on classifieds in 100+ countries: the leading sites for goods, cars, property and jobs, who owns them, what…
How Craigslist got its first listings: an events email to friends
Craigslist began in 1995 as an events email to about a dozen friends. How readers created the first listings, why it stayed in one…
How Blocket got its first sellers: a supermarket notice board, online
How a one-man ad site from a Swedish village became Blocket: one region first, every ad checked by hand, and a model Schibsted…
How Leboncoin got its first sellers: the Blocket copy that beat eBay
Leboncoin launched in 2006 with two people and a copy of a Swedish site, and beat eBay in France. How it got its first sellers,…
How Avito won Russia: free ads, cheap keywords, then TV
Avito's first version flopped. How two Swedes rebuilt it with free ads, two cities and kopeck-cheap keywords, and waited 2 years…
How Kijiji beat Craigslist in Canada: start in French, start small
Kijiji launched in French in two Quebec cities in 2005, run by one eBay manager paying for search ads on her own card. How it beat…
How Gumtree got its first sellers: one expat community first
Gumtree began as a London noticeboard for Australians, Kiwis and South Africans. How one narrow community grew into the UK's…
How OLX got its first sellers: launch in 96 countries, win in 4
OLX put about $50k into each of 96 countries, watched where sellers listed on their own, then went all in on 4. What worked, what…
How Trade Me got its first sellers: free, local, and first
Trade Me started with 20 friends in 1999, kept eBay out of New Zealand and sold for NZ$700m. The six cheap moves behind it, and…
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