Depending on the type of products or services you offer on your classified website, it is important that you consider locating your website for international audiences. If you sell cars, this option may not be necessary because you can only sell them in your area. But if, on the other hand, you are selling clothes, then we recommend you to appeal to an international target.
If you're looking to expand your audience, the first thing you need to do is make sure your website is multilingual - why? Simple: According to Common Sense Advisory, 75% of consumers around the world feel more comfortable shopping on classified pages in their own language because the confidence is much greater when they can make a purchase in their native language.
Besides allowing you to expand your audience and get an international audience, having a classifieds website brings other benefits:
Did you know that one-fifth of all Internet traffic comes from the United States? This means that if the content of your website were translated into languages other than English, you would have the possibility of reaching 80% more of the total web traffic.
It's an excellent SEO strategy
Multilingual websites have better SEO than those that are not multilingual. If you are concerned about meeting the needs of consumers around the world, search engines price you in terms of search engine rankings.
Users will be able to browse more comfortably
It is not enough to have a page with translated versions because, on top of that, if your classified website is well localized, then you will offer a better experience for your users and greater satisfaction for your customers. If you allow customers to browse your classifieds website without finding error messages in a language they don't know, a currency they don't know or images they don't like, the user experience increases dramatically.
Now, with Yclas, it's very easy to turn your classifieds website into a multilingual website, do you want to know how to do it? Click HERE.