As an online business owner, it's important to know when it's better to go with an e-commerce solution or a marketplace.
Both have their benefits and drawbacks, and it's important to know which option is best for your brand.
In this piece, we'll go over some of the most important factors to consider when making this decision. We'll also provide some examples of each so you can get a better idea of what they look like in practice.
Let's go ahead and break out the definitions and features of each.
The Definition of an Ecommerce Website
Ecommerce is the act of purchasing or selling goods or services through the internet using electronic data or money.
This definition has evolved to include more specific instances of buying and selling via online platforms; e.g. being platforms such as Shopify, Magento, and BigCommerce.
These pre-built platforms make it easier for businesses to get their online stores up and running.
The Definition of a Marketplace Website
An e-commerce site that connects merchants and customers is known as an online marketplace.
The marketplace owner owns the platform and helps individuals connect their products with buyers.
Companies utilize marketplaces to connect with clients interested in buying their goods and services. Amazon, eBay, and Craigslist are all examples of online marketplaces.
Dividing Up Functionality Between Ecommerce and Marketplace Websites
Benefits of Ecommerce Platforms
Ecommerce websites provide considerable control of the website's functionality, navigation, and design. This means you are managing your website starting from updating your logo to tweaking various design elements.
Ecommerce websites often allow for customer data collection. This allows you to save more information on customers for future marketing. Individuals can sign up for a mailing list and can typically follow you on social media.
Ecommerce websites allow you to build brand recognition. When customers put in your URL, they will be directed to your website, where they will be able to associate your products and services with that URL.
Based on your company values, you can develop the shopper experience you want.
You can pretty much sell almost anything. If a consumer doesn't like something you sell, you can deal with it on your terms without the risk of being suspended or banned by the platform.
Benefits of a Marketplace Website
It's easy to startup.Online marketplaces are made to be simple to navigate.
You can create a storefront in minutes and then make use of payment processing, advertising.
Also, you can distribute and ship channels in a fraction of the time it would take to find and register for these services on your own.
There is little need for technical expertise or marketing resources.You won't need much technical knowledge to start selling on marketplaces, unlike maintaining your website.
You'll have what it takes to sell products or services and put up your accounts receivable information if you're conversant with social media networks.
No web server maintenance.
Marketplaces are the best-protected against hacks or outages in terms of reliability, so you can rest confident that your store will be open when your customers need to shop.
You won't have to worry about maintaining your server or updating your plug-ins on a website. All of this takes place behind the scenes, which is one of marketplace's advantages.
In conclusion, both parties have their own capability of bringing you up.
It just depends on how and where to start.
Marketplaces are a great place to start for e-commerce newbies since they allow you to cut down on expenses, risks, and time needed to set up a store up front.
However, if you want to have custom-made solution according to your needs then you may want to go with an Ecommerce.