Classified Ad posting may be one of the best techniques in spreading your product worldwide in terms of Digital marketing.
This technique is the most used nowadays to attract customers online.
Here are the top 5 online classified sites in the Philippines currently.
Classifieds vs. online shopping in the Philippines: what changed and the rules in 2026
Before the list, one distinction matters. Shopee, Lazada, AliExpress and Shein are online malls where shops sell new goods with checkout and delivery. Classifieds are where individuals post their own items and deal directly with buyers. In April 2019, Naspers, the owner of OLX, invested US$56 million in Carousell as part of a deal for Carousell to take over OLX Philippines (Philstar). OLX Philippines merged into Carousell on 15 July 2019 (BusinessMirror), and Carousell has been the main classifieds app in the country since. Similarweb ranks carousell.ph #1 in the Philippines classifieds category and #246 among all websites in the country (Similarweb, September 2026). Carousell's 2024 year-end report found that Filipino sellers earned an average of about ₱39,000 that year from secondhand sales. The Philippines also accounted for more than 30% of regional transactions in women's fashion (Carousell, November 2024).
| If you want to… | Use | Type |
|---|---|---|
| Sell your own preloved items, a car or a property, or post a job | Carousell, Facebook Marketplace | Classifieds: you deal directly with the buyer |
| Run an online shop with checkout and delivery | Shopee, Lazada | E-commerce marketplace |
| Buy cheap imported goods | AliExpress, Shein | Cross-border retail |
Three rules that now affect online selling
- Internet Transactions Act (RA 11967). Signed on 5 December 2023, it covers business-to-business and business-to-consumer online transactions, not deals between private individuals. E-marketplaces must verify merchants and keep a merchant registry. They become jointly liable with the seller if they fail to remove illegal or unsafe goods (Forvis Mazars).
- Withholding tax on platform payouts (BIR RR 16-2023). E-marketplaces and digital payment providers withhold 1% on half of what they remit to sellers, effectively 0.5%. They have done so since 15 July 2024 (ACCRALAW). The tax isn't withheld while a seller's remittances stay at or below ₱500,000 a year (CloudCFO).
- 12% VAT on digital services (RA 12023). Since 2 June 2025, digital services such as online marketplaces have been subject to 12% VAT, including services from foreign providers (PwC Philippines). On Carousell, VAT now applies to purchases such as coins and bumps (Sulit.ph, July 2026).
In practice, a person selling their own items on Carousell or Facebook Marketplace and meeting buyers face to face is outside the Act's business rules. No platform payout is involved, so nothing is withheld. Sellers who sell regularly through Shopee or Lazada should keep records and expect withholding once their payouts pass ₱500,000 a year.
1. Shopee
Shopee is the number 1 leading classified posting ad in the Philippines right now due to its mobile-friendly application.
Aside from being a platform with a lot of potential for rapid expansion, Shopee also empowers synchronization with Instagram account and well-known hashtags
With 7 operating countries around Southeast Asia, it has been truly enabled its multilingual experience with 6 languages.
This company categorized its market by Fashion trends, gadgets, beauty tips, and home lifestyle decoration.
2. Lazada
Lazada is another group of Singaporean global innovation organizations which centers primarily on web-based business.
Southeast Asia is a high-development district fore-commerce. Many cross-line dealers need to break into this market,
and Lazada is the most ideal route.
This stage is available to global vendors who need to take advantage of the business sectors of Indonesia, Singapore, Vietnam, the Philippines, Thailand, and Malaysia.
Unlike Shopee, Lazada can be accessed through the web with a dedicated website address for each country.
Singapore (Lazada.sg)
Indonesia (Lazada.co.id)
Vietnam (Lazada.vn)
Malaysia (Lazada.com.my)
Philippines (Lazada.com.ph)
Thailand (Lazada.co.th)
One of Lazada's exceptional highlights is the helpful installment techniques: clients can pay with Visa, yet additionally by COD (money down), helloPay, BDO portions, and Lazada wallet which can likewise be beaten up at 7-Eleven stores!
3. AliExpress
AliExpress is an online retail administration situated in China owned by the Alibaba Group.
Alibaba, the B2B distributor, AliExpress is known for selling cheap products.
AliExpress works basically like eBay. The stage doesn't deliver its items. All things being equal, it permits free private ventures and production lines in China to rundown and sells stock straightforwardly to singular clients around the world.
Items are sold "with no guarantees," implying that you can't redo or private name merchandise. In contrast to Alibaba, where items have the least request limits, AliExpress doesn't have the least request amounts. You can even buy single-unit amounts of whatever you like.
Items are sold and purchased as demonstrated on the item posting, similar to some other eCommerce sites. You can't demand a free example to investigate the nature of products.
Maybe the most appealing component is that items are accessible in practically any class at altogether lower costs than some other retailer on the planet.
Everybody is allowed to purchase from AliExpress, except for local, terrain residents of China who are needed to shop at an alternate commercial center. As far as amount, there is no restriction on one or the flip side. That implies anybody — people and organizations — can purchase merchandise in little and enormous amounts of their decision on the stage.
4. Shein
SHEIN is a decent site to check if you are searching for cheap design things. It is a women's clothing brand based in China.
Shein takes well-known, in vogue better quality things and makes a lower quality adaptation of them at a much cheaper point.
5. Carousell
Carousell is a local area commercial center/classifieds stage in Singapore, Hong Kong, the Philippines, Malaysia, Taiwan, and Indonesia
that allows you to purchase and sell everything from style, magnificence items, handphones,
PCs, furniture, books, extravagance products, vehicles, bicycles, houses, and home administrations
(aircon, redesign, carpentry, home fix, cleaning, movers, and conveyance). Clean up your storeroom, room,
or home by putting them available to be purchased on Carousell - the best spot to track down another home
for your pre-cherished things! When purchasing and offering lead to more noteworthy conceivable outcomes,
