Hi friends!
Let me introduce Germany for this week’s blog post, a country that has a social market economy with a highly skilled labor force, large capital stock, and a high level of innovation.
Germany is a highly developed social market economy. It has the largest national economy in Europe. Another fact about Germany, in 2016, the country recorded the highest trade surplus in the world worth $310 billion, making it the biggest capital exporter globally. Today we are going to talk about the top classified sites in Germany.
Germany's classifieds market in 2026: what changed and what sellers need to know
Germany's classifieds market has consolidated since this list was written. Before you get to the list, here are the main changes we found in October 2026.
- Kleinanzeigen is the market leader. eBay Kleinanzeigen was renamed Kleinanzeigen on 16 May 2023 and moved to kleinanzeigen.de, when it had about 40 million monthly users. eBay sold it to Adevinta in 2021, and a consortium led by Permira and Blackstone took over Adevinta in 2024. Kleinanzeigen reported €312.2 million in revenue for 2024 (Wikipedia). Similarweb ranks kleinanzeigen.de as the 10th most visited website in Germany (Similarweb, September 2026).
- Quoka is still the main alternative. It ranks #2 in Similarweb's German classifieds category and #321 among all sites in Germany. Its largest audience group is aged 55 to 64 (Similarweb, September 2026).
- Kalaydo is now only a job board. In 2021 it was turned into a pure job board without notice, and its other marketplaces and user ads were deleted (Wikipedia).
- Two freelance sites have changed. twago.com now redirects to a talent-pool service run by Randstad, and projektwerk redirects to freelancermap.de.
- Property portals have merged. Immowelt's owner AVIV announced on 3 February 2026 that it would discontinue its sister brand Immonet to focus on Immowelt (Immobilien Zeitung). Immonet.de now redirects to immowelt.de.
What a sale on Kleinanzeigen costs
Listing is free for private sellers. If the buyer uses Sicher bezahlen (secure payment), the buyer pays a service fee of €0.50 plus 4.5% of the item price, so €9.50 on a €200 item. The payment provider Adyen holds the money until the buyer confirms the item arrived. Buyer protection covers items that are never shipped, items that differ substantially from the description, and counterfeits. It applies only to shipments within Germany and excludes digital goods and perishables (Kleinanzeigen help center).
The tax-reporting rule every seller should understand
Under the Plattformen-Steuertransparenzgesetz (PStTG), Germany's version of the EU's DAC7 rules, platforms must report a seller to the Federal Central Tax Office (BZSt) once that seller reaches 30 sales or €2,000 in revenue on one platform in a calendar year. The deadline is 31 January of the following year. The report includes the seller's name, date of birth, tax ID, address, bank details, transactions, proceeds and fees (Steuertipps, March 2026).
Three points are often misunderstood:
- The thresholds count completed sales, not listings.
- Kleinanzeigen only reports sales paid through its own payment system.
- Being reported does not create a new tax by itself (FIBU Magazin).
Occasional sales of everyday personal items stay tax-free. Regular resale for profit, or selling valuable items within the speculation period (Spekulationsfrist), can be taxable (Steuertipps).
General sites:
quoka.de
On quoka.de, you can find classifieds of home appliances, garden tools, TVs, and many more. On this site, you can publish classifieds easily and quickly.
kalaydo.de
On this site, you can find different deals in every region. For example, used cars, free classifieds, real estate, jobs, etc.,
locanto.de
On this site, there are classifieds for users in every city in Germany. It offers a local marketplace for anything and everything.
Freelance:
twago.de
Twago.de is a German platform for the recruitment of freelancers and agencies.
freelance.de
This is a platform for freelancers and project providers from all industries.
projektwerk.com/de
On this site, you can publish projects and find new jobs as an independent freelancer.
Real Estate:
Immobilienscout24.de
This site provides great real estate offers and also reputable and competent moving companies to assist you.
immowelt.de
On immowelt.de, you will find real estate offers for houses, apartments, and land.
wg-gesucht.de
This is one of the biggest portals for shared rooms, co-living, and apartments.
Vehicles:
mobile.de
On mobile.de, users will find new and used cars as well as motorcycles, and trucks.
Autoscout24.de
This site offers used vehicles in many categories.
Truckscout24.de
On truckscout24.de, you can find various deals for trucks and heavy machinery.
