Dear Yclas friends,
With about 4.5 billion internet users globally, as of January 2020, according to the latest statistics, there's no doubt that you definitely can find the right classified website for your needs. However, it’s crucial to come up with the best and most reliable classified websites for your niche market before placing your ads out there.
Why is choosing the most appropriate website crucial?
It’s simple. You’ll spend too much time and effort and gain little.
For example, If you choose to sell property on a reliable and high-traffic real estate website that focuses on renting homes, the chances of selling there are lower as people won’t be looking for your product. Instead, if you focus your energy on market research, and find the right websites, you’ll gain more with less.
There are different types of classified websites and the most popular ones,e.g. Craigslist or Locanto, are called 'general classified sites'. There is a lot to consider when posting your ads, for instance, the title and content of your classified ad, appropriate time of posting, any other and you can read more about that on our blog but today we are going to talk about real estate classifieds.
Here’s a list of the Best Global Real Estate websites, according to statistics on Similarweb, descriptions of their services, and some handy information.
What Has Changed Since 2020: The Latest Numbers and Rules
The traffic figures in the profiles below date from 2020. Here are the latest figures the portals have published themselves:
| Portal | Latest official figure | Source |
| Zillow Group (Zillow, Trulia) | 239 million average monthly unique users and 2.5 billion visits in Q2 2026, both down 2% year on year; quarterly revenue up 18% to $772 million | Zillow Q2 2026 results, August 5, 2026 |
| Rightmove (UK) | 16.8 billion minutes spent on the platform in 2025; 89% of time spent on UK property portals in December 2025 by Comscore's measure (75% by Similarweb/data.ai/Sensor Tower); 16,385 estate agency branches advertising; revenue of £425.1 million | Rightmove FY2025 results, February 27, 2026 |
| ImmoScout24 (Germany) | About 19 million users a month on the website and app; Scout24 revenue of €649.6 million in 2025 (+14.7%) | Scout24, February 26, 2026 |
| Idealista (Spain, Italy, Portugal) | Cinven bought a 70% stake in June 2024, valuing Idealista at €2.9 billion | Iberian Property |
Two things stand out. Rightmove's lead in the UK has grown: its Comscore share of time rose from 83% in December 2024 to 89% in December 2025, and stayed above 80% for the whole of 2025. Zillow's revenue grew 18% in Q2 2026 even though its traffic dipped, so the money is now coming from earning more per visitor rather than from more visitors.
New rules for US listings
If you are listing property in the US, two changes since this article was written affect how your ad is shown:
- NAR settlement (from August 17, 2024): offers of compensation to buyer agents can no longer be published on the MLS, and agents working with a buyer need a written agreement before touring a home (NAR settlement FAQs).
- Zillow Listing Access Standards (blocking from June 30, 2025): a home that an agent markets publicly has to be entered into the MLS within one business day. From an agent's third non-compliant listing onwards, those listings are kept off Zillow and Trulia. For-sale-by-owner homes, new construction and rentals are exempt (RISMedia, May 20, 2025).
How to use this list
Pick the portal that leads in your country rather than the biggest one worldwide: Zillow for the US, Rightmove for the UK, ImmoScout24 for Germany, Idealista for Spain, Italy and Portugal. If you work through an agent in the US, ask how the listing will reach the MLS so it isn't blocked from Zillow. Check each portal's current audience figures yourself before paying for premium placement.
Zillow
By January 2020, Zillow is still the most visited site for Real Estate in the U.S and the top 50 worldwide. With over 196.63 million visits, this website is the best global marketplace where you can buy and sell a property. When listing a home on this website, you’ll receive access to a sales proceeds calculator, your home’s value according to the site, also a local news feed. Zillow offers a tool that will help you to price your home accurately. The “Zestimate” tool immediately gives buyers an estimated property value based on information included in the listing. Have a look at the latest reviews of Zillow. latest reviews of Zillow
Realtor
Realtor offers a comprehensive list of for-sale properties, as well as the information and tools to make informed real estate decisions. This website also offers homeowners a bevy of useful tools and resources and allows property owners to manage their home by tracking its value over time, researching and managing home improvements, and scouting other similar properties in the neighborhood. Overall, this top-selling website has 94.4 million visits in total and you can use it to search for multiplexes, property comparisons, and use its loan estimator. Realtor’s elegant and warm design is just an addition to all its features.
Trulia
Trulia goes beyond the typical listings, by sourcing insights straight from locals and offering over 34 neighborhood map overlays, to give people a deeper understanding of what living in a home and neighborhood is like. With around 23 million visits each month, it’s popular among buyers, sellers, and agents in the USA. This is an all-in-one real estate site that offers to its users, apartments for rent, markets, and trends to help you figure out the smallest details on your purchase.
Rightmove
Rightmove is the place where you can sell your home and buy a new one easily. Their solution-based business strategy is to focus on organic growth within the UK property advertising focuses on the market through serving property advertisers seeking to reach the largest audience of UK home movers. With more than 70 million visits, Rightmove is the best-classified website for real estate in the UK, according to Similarweb.
Funda
With 43 million visits per month, Funda is a real estate platform for estate agents for consumers and entrepreneurs. In more than 15 years, funda has grown from a small website into a commonplace. Funda is at the forefront of the latest applications of the internet when searching for and finding real estate. Buying and selling properties in Europe is a piece of cake with Funda. Furthermore, it’s the 5th most popular real estate classified site in the Netherlands today.
Idealista
Idealista helps consumers both find their next home and research the market by combining thousands of property listings with market data mainly in Spain and Italy. Ranking 6th in the traffic rank compared to all other sites in its main category in the world.
Immobilienscout24
https://www.immobilienscout24.de
From the original ad marketplace, Immobilidnscout has developed into a provider with high added value for both buyers and sellers. It is one of the best real estate websites in Germany for more than 20 years now and also one of the most important real estate portals worldwide. The total of 3 portals the company owns records around 3 million visits per month and over 120,000 different properties per month. They give buyers, sellers, renters, and real estate value seekers up-to-date home listings, information, and useful tools.
