Free Tools for Marketplaces and Classifieds Sites
Calculators, copy-and-paste templates and a legal pack generator for people who run a classifieds site, a directory or a marketplace. All free, no sign-up, and each one sits in the guide that explains how to use it.
Legal pages and policies
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Generator
Legal pack generator
Answer a few questions and get the terms of use, privacy policy, listing rules, refund and seller terms, legal notice and moderation emails your site needs.
In the article: Free Terms and Conditions Generator for Marketplaces, Classifieds and Directories
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Template
Moderation and content-removal policy
Tell users how listings are checked, how to report one and how to appeal a decision.
In the article: How to Ensure Trust in a Marketplace: 8 Levers
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Template
Posting rules for your classifieds site
The rules sellers read before they post, with a list of what is not allowed.
In the article: How to Create an Online Job Board Classifieds Website
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Template
Stay-safe tips page for buyers and sellers
A stay-safe page for buyers and sellers: meeting, paying and spotting scams.
In the article: How to Ensure Trust in a Marketplace: 8 Levers
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Template
Refund and returns policy for a marketplace
Refunds and returns for a marketplace where buyers pay on your site.
In the article: How to Build a Marketplace Website like Amazon (That Converts)
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Template
Seller terms for your classifieds site or marketplace
The terms every seller accepts when they sign up or post.
In the article: Reviews in Marketplaces: Ratings, Verified Sellers, Vetting
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Template
Message when you remove or reject an ad
What to send when you reject or remove a listing, so the seller fixes it and posts again.
In the article: Marketplace User Retention: Keep Users Coming Back
Money calculators
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Calculator
What could your marketplace earn a month?
Your monthly income from posting fees, promotions, plans and commission, with your own numbers.
In the article: Listing Fees, Lead Fees and Featured Listings: A Guide
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Calculator
Which way of charging earns more for your marketplace?
Compare commission, listing fees and subscriptions side by side for the same site.
In the article: Marketplace Business Models: 5 Revenue Models Compared
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Calculator
One sale: what the seller gets and what you keep
For one sale: what the buyer pays, what the payment provider takes, what you keep and what the seller gets.
In the article: How to Design Your Online Marketplace Transaction Flow
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Calculator
How many paying sellers do you need to break even?
How many paying sellers cover your monthly costs.
In the article: How to Build a Thriving Online Marketplace from Scratch
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Calculator
What will paid ads bring your marketplace?
What a monthly ad budget brings in clicks, sign-ups and new listings.
In the article: Paid Advertising for a Marketplace: Google and Facebook Ads
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Calculator
How many listings do you need at launch?
How many listings your site needs at launch, and how long your early sellers take to get there.
In the article: How to Build a Winning Local Classified Website: A Step-by-Step Guide
Launch and grow
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Template
Launch checklist for a new marketplace
Everything to do in the weeks before you open to the public.
In the article: How to Build a Thriving Online Marketplace from Scratch
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Template
Value proposition worksheet for both sides of a marketplace
Write down why sellers and buyers should choose your site over the others.
In the article: How to Communicate Your Online Marketplace Value Proposition
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Template
Customer interview script for marketplace research
Questions for short interviews with possible sellers and buyers before you build.
In the article: How to Do Market Research for Your Online Marketplace
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Template
Outreach message to recruit your first sellers
A message to recruit your first sellers from other sites, groups and shops.
In the article: How to Market an Online Marketplace: A 90-Day Plan
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Template
Social posts to promote your marketplace and its listings
Posts for each social network that promote your listings and your site.
In the article: How to Promote a Classified Website on Social Media
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Template
Pitch to a local partner to promote your marketplace
A pitch to clubs, shops and associations whose members are your users.
In the article: How Online Marketplaces Can Help Local Economies
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Template
Referral program terms and invite message
Terms and an invite message for an invite-a-friend program.
In the article: Marketplace User Retention: Keep Users Coming Back
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Template
Weekly KPI review sheet for a marketplace
A weekly sheet to track the numbers that show whether your marketplace is growing.
In the article: Online Marketplace KPIs and How to Track Them in GA4
Sellers and support
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Template
A classified ad that answers the buyer's questions
A classified ad that answers buyers' questions before they ask, to share with your sellers.
In the article: How to Write a Classified Ad That Sells: Titles, Photos and Price
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Template
Welcome email for new sellers
The first email new sellers get, with the steps to their first listing.
In the article: Email Marketing for Marketplaces: The 5 Emails That Matter
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Template
Email offering sellers a featured listing upgrade
An email offering sellers a featured listing once they can see how their ad is doing.
In the article: Marketplace Value-Added Services: Examples and Pricing
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Template
Canned support replies for common questions
Ready replies for the questions your inbox gets every week.
In the article: How to Onboard New Sellers and Buyers on a Classifieds Site
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Template
Outage notice and all-clear message
A notice when the site is down, an update, and the all-clear.
In the article: Unlocking Online Marketplace Potential with Cloud Solutions