A List of the Top UK Real Estate Websites

The top UK property portals, Rightmove, Zoopla, OnTheMarket and PrimeLocation: who has the listings in 2026 and the new rental listing rules.

A List of the Top UK Real Estate Websites
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Hi Yclas followers!

Here are the top UK real estate websites.

Looking for a new home? Searching for the best properties available or maybe looking for a roommate? All of that, and many more useful tips are available for you in this article!

Enjoy!

Rightmove.co.uk

https://www.rightmove.co.uk/

Whether you are looking for selling your home or buying a new one, Rightmove.co.uk has a solution for you. Their business strategy is to focus on organic growth within the UK property advertising market through serving property advertisers seeking to reach the largest audience of UK home movers. This is the largest property portal in the UK.

Primelocation.com

www.primelocation.com/

PrimeLocation.com is one of the UK's leading property websites, focussed on helping house-hunters in the middle and upper tiers of the market. At PrimeLocation.com everything is aimed at providing an effective medium for users looking to buy, sell, rent or let quality properties, both in the UK and overseas.

This website attracts over 5 million visitors a month and advertises properties from over 16,000 estate and letting agent branches, including all the leading national chains.

Zoopla.co.uk

www.zoopla.co.uk/

Zoopla.co.uk helps consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information, and community tools. This website is one of the fastest-growing websites in the UK, now attracting over 40 million visits per month. Zoopla.co.uk offers many features to its users, including smarter property search tools to refine, sort, and customize their results in a variety of ways.

Nestoria

www.nestoria.co.uk

Nestoria is practically a vertical search engine. Its goal is to make it as easy as possible for you to find UK property. Nestoria is owned by Lokku Limited. They are a small, London-based team with a strong background in internet search. We are part of the Mitula Group. This website is among the top UK Real Estate search engines.

In short

  • Rightmove dominates UK property search with 89% of time spent on portals (Comscore, December 2025) and is the first place to set alerts.
  • Zoopla and PrimeLocation belong to the same group (Houseful), so searching both mostly shows the same listings twice. OnTheMarket, owned by CoStar, is the challenger.
  • Nestoria is a search engine that gathers ads from other portals, SpareRoom is the place for flatmates and PropertyPal is a large local portal.
  • From 1 May 2026, rental adverts in England must state one specific rent, with no ranges or bidding, and fines up to 7,000 pounds.
  • Every listing must show material information such as council tax band and price, so ask the agent before a viewing if it is missing.

Part of the guide Classifieds sites by country

UK Property Portals in 2026: Who Really Has the Audience, and the New Rules Every Listing Must Follow

Estate agent window

Several of the sites above look like separate competitors, but the UK market is more concentrated than that. Here is how it looks now, based on each company's latest published figures:

PortalOwnerLatest figure
RightmoveRightmove plc (listed)89% of time spent on UK property portals (Comscore, December 2025), 16.8 billion minutes in 2025, £425.1m revenue (FY2025 results)
Zoopla and PrimeLocationHouseful, owned by Silver Lake since 2018One group, so listings largely overlap
OnTheMarketCoStar Group (since December 2023)Visits up 55%, listings up 47% and sales leads up 94% since the acquisition (company figures, January 2026)
NestoriaLIFULL ConnectA search engine that gathers ads from other portals; it is not a portal itself

Rightmove's dominance shows up in its own figures too: it says 70% of vendor instructions in the secondary market came from Rightmove users, as did 80% of tenants. OnTheMarket is the challenger to watch. CoStar spent £46.5m on sales and marketing in its first year of ownership. Its traffic claims have been publicly disputed by Zoopla, so read any portal's "number one" claims carefully.

New rules for rental listings in England (from 1 May 2026)

The Renters' Rights Act 2025 changes how rentals can be advertised. Under the government's rental bidding guidance, every written advert, including portal listings and social media posts, must state one specific rent. Price ranges are not allowed, and landlords and agents may not ask for or accept offers above the advertised rent. A first offence can bring a fine of up to £7,000. The landlord overview also bans refusing tenants because they have children or receive benefits. It also bans taking rent before the tenancy agreement is signed, ends Section 21 "no-fault" evictions, and lets tenants ask to keep a pet. These rules apply in England only.

Example site Fernhill Homes, made with the Estate design A List of the Top UK Real Estate Websites
Example site Have a site like this This is how your site can look on Yclas. Pick the Estate design or one of 100+ others, add your own domain and categories. Free for 15 days. Start free trial Fernhill Homes is a made-up example with demo listings, not a real business.

Material information on every listing

National Trading Standards requires property listings to show "material information". Since 2022 that has meant the council tax band and the price or rent on every listing, plus tenure for sales (Part A). Parts B and C, published in November 2023, cover utilities, parking, broadband and mobile coverage, flood risk, building safety and restrictions. If a listing is missing these, ask the agent before you book a viewing.

What this means for you

  • Buyers and renters: set alerts on Rightmove, plus OnTheMarket or Zoopla. Searching both Zoopla and PrimeLocation mostly shows you the same listings twice.
  • Renters in England: an advert that says "offers over" or gives a rent range breaks the rules. You can report it to your local council.
  • Landlords and agents: check older advert templates for rent ranges or wording that invites bids before they go live on any portal.

Template

A classified ad that answers the buyer's questions

Use it whenever you post an item or service; replace every bracket and delete any line that does not apply.

Title: [What it is] [brand or make] [model or size] - [one key detail, e.g. condition or year] - [town or area] Price: [Amount and currency] [fixed / or nearest offer / free to collect] Opening line: [One sentence on what it is and why you are selling, e.g. "Selling my [item] because I have upgraded to a bigger one."] Key details: - Condition: [new / like new / good / fair / for parts], [any marks, faults or repairs, stated plainly] - Age or year: [year bought or made] - Size or specs: [measurements, capacity, mileage, size label, materials] - What is included: [accessories, cables, box, manuals, spare parts] - What is not included: [anything a buyer might assume comes with it] - Reason for selling: [short and honest] Photos to add: - [Front, back and sides in daylight] - [Close-up of any damage or wear] - [Label, serial plate or size tag] - [Item in use or set up, if possible] Collection and delivery: - Pickup from: [area or nearest landmark, not your full address] - Available to view: [days and times] - Delivery: [not available / within [distance] for [price] / by post for [price]] Payment: - I accept: [cash on collection / bank transfer on collection / other] - I do not accept: [payment before viewing, cheques, overpayments] Contact: [Message through the site / call or text [hours]]. Please include the item name in your first message. Before you post, check: [ ] The title says what it is in the words a buyer would search for [ ] The price is in the title or the first line [ ] Faults are mentioned, not hidden [ ] Your home address and personal ID numbers are not in the text or photos [ ] The ad is in the right category and location

Write the title last, after the details, using the exact words you would type if you were searching for this item yourself. More free tools →

Spareroom.co.uk

www.spareroom.co.uk

As you can guess by the name, this website isn’t exactly the most typical real estate site for selling and buying properties. And yet, Spareroom.co.uk is one of the highest-ranking real estate websites in the UK. Every 3 minutes someone finds a flatmate on SpareRoom. Their team of real people is daily checking every ad on SpareRoom, so you can be sure your safety is our top priority by using this website. So, if you are looking for your perfect flatmate or to become one, Spareroom.co.uk is the best place to post your ad!

Propertypal.com

www.propertypal.com/

This website is one of the largest local property portals in the United Kingdom. With PropertyPal, you can be sure you're in good company. This website is a primary destination for estate agents, homeowners, movers, buyers, and sellers. The platform processes 175 searches for properties every minute. That's over 10,500 new searches every hour on PropertyPal.com, helping local house hunters find their perfect home all year round. Impressive, isn’t it?

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