Use Classified Ads for Lead Generation

2020-01-28

Are you a business owner? Ready to expand your business by using lead generation strategies? If the answer is yes, then I have great news for you.  

Classified Ads can increase lead generation for business purposes and according to statista.com, last year, digital lead generation advertising spending in the United States is estimated to amount to nearly 2.6 billion U.S. dollars. With steady growth, this figure is forecast to reach 3.2 billion by the end of 2023. Using classified ads to generate more leads to your business is an opportunity that you need to take!

If you know what lead generation is then you understand that the process of attracting and converting strangers into leads is a set of recurrent and periodic activities. Classified Ads are a quick and efficient way of introducing products and services and expose them to a bigger audience. Visitors can become potential customers if you apply a lead generation strategy by using your classified ads. When posted and tracked properly classifieds could wind up giving you tons of leads.

So let’s begin!

Top-notch Classifieds

In order to stand out and be recognized, you should create an amazing ad that will not be ignored or muted. There is no formulae on this but there are proven methods that can boost your organic reach. Let’s start by choosing the right classified ad site and then create an excellent ad that will give your audience insights about your business.

Study competition

Studying your competitors can show you how other people are using classified ads for their benefit, and what type of audience they aim for. Understand their approach and avoid what they are lacking in.

Where to post?

Don’t underestimate the importance of choosing the right classified website to post on. Research different websites and their primary focus - are they focused on real estate, general classifieds, jobs, etc., For example, let’s say that you want to get lead generation in real estate niche. Start by finding the proper place where people look for real estate classifieds. Don’t pick features of the website over the niche they focus on. Better speed is not likely to engage the right audience. Experiment with a bunch of websites by creating multiple ads and calculate the results. Then narrow it down to posting on the ones that seem to be lead generation funnel.

Content

Because you want to use classified ads for doing lead generation business than the content should always be focused, short and most importantly - giving all the necessary info. Include contact information, preferably more than one way of communication, add an email, telephone number, and your website details so that the leads generated can be followed-up effectively. The title should be simple and catchy. Use between four and six words if possible. The title is the first impression that your product gives.

Lastly, when it comes to content avoid publishing severely promotional ads. When starting a lead generation process with classifieds, you should focus on how people will actually benefit from your products and why would they need them instead of bombarding them with offers. For instance, show them how your product will improve life quality or cut down their expenses.

Field testing

Classifieds are great ideas for lead generation field testing. Create a few templates with different design, text, and message which you can publish simultaneously. You can trace down the website that generates the most leads and focus on publishing there. With templates, you can create test ads that can help you estimate the engagement.

Action

Once you are ready to publish your ads, the templates should be organized and published on a daily basis on a certain number of classified websites that you’ve already researched. In advance, see that you can trace these website’s traffic and progress. Create a schedule that you and your team can follow through. Post on websites with similar ads, good traffic, web presence, and trustworthy policies.


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