Delivering a New Pinterest Classified Theme for Marketplaces

Hello Friends


Today we would like to introduce a new theme, designed by our design team - Pin class

Pin class is a new theme inspired by successful sites like Pinterest. Most of our users requested new themes with similar layouts to some popular sites. We decided to move forward and our design team started to create something new, focusing on the customer's suggestions.

Pin class is our most versatile theme, allowing users to create any kind of classifieds or online marketplaces with it. Whether you are looking for a Real Estate website, a used car marketplace, or a job board, Pin class can fit in all of those topics. Delivering a New Pinterest Classified Theme for Marketplaces

Besides all the features Yclas and themes have we added the following to Pin class:

  • Pinterest inspired masonry grid system
  • Fully Responsive
  • 6 predefined color skins
  • Responsive slider
  • Choose your own Google font
  • Light or Dark listing
  • Optional infinite scroll

Is a Pinterest-style layout right for your marketplace in 2026?

Update, October 2026: Pin class is still in Yclas. In your site's admin it is listed under Themes as "Pinterest Classifieds", with the masonry grid, color skins, Google font choice, light or dark listing and optional infinite scroll described above. New sites now start on the Nova theme, so here is how to decide whether a masonry layout is still the right choice for you.

The visual-discovery habit is bigger than ever

The pattern Pin class copies has kept growing. In its second-quarter 2026 results (published August 4, 2026), Pinterest reported a record 640 million monthly active users, up 11% year over year. That was 106 million in the US and Canada, 157 million in Europe and 377 million in the rest of the world. Many of your visitors already know how to browse an image-first feed.

Match the layout to what you sell

Baymard Institute's e-commerce usability research separates visually driven products, such as apparel and accessories or furniture, from spec-driven ones, such as electronics. Spec-driven products have far more features and attributes, so a picture alone does not help shoppers much; Baymard recommends giving them ways to compare specifications instead. The same logic applies to classified ads.

Your marketplaceMasonry grid (Pin class)Better choice
Fashion, vintage, art, crafts, home decorStrong fit: the photo sells the itemMasonry
Rentals, holiday homes, venuesGood if every listing has a quality photoMasonry or uniform grid
Cars, machinery, electronicsWeak: buyers compare year, mileage, specs, priceList or uniform grid with key fields visible
Jobs, services, directoriesPoor: many listings have no meaningful imageList view

Three technical checks before you switch

  • Keep pages crawlable. Google's pagination guidance (updated December 10, 2025) says its crawlers don't click buttons or run scripts that need a user action, so each page needs its own URL and a plain link to the next one. Pin class's infinite scroll follows the theme's regular "next page" links, which stay in the page's HTML, so your listing pages remain indexable.
  • Watch layout shift. Masonry grids rearrange as images load. Google's web.dev guidance asks for a Cumulative Layout Shift of 0.1 or less at the 75th percentile of page loads and names images with unknown dimensions as a common cause. Check your category pages in PageSpeed Insights after switching.
  • Require photos. A masonry wall with "no image" placeholders looks empty. If many of your sellers post text-only ads, a list layout will serve them better.

If your categories sit in the first two rows of the table, Pin class is still a good fit. Otherwise, Nova, the default theme for new Yclas sites, is the safer choice.

If you want to test Pin class, feel free to signup for our Free plan or you can test the demo here


Hope you can appreciate the hard work our team has made to bring you the most awesome theme we ever created!


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