There is a lot of work, dedication, and planning behind the success of a good classified website or webs tore. Unlike physical stores, which tend to be concerned only about local competition, online classifieds sites and web stores have to face global competition to gain search engine visibility.
To survive this fierce competition and succeed, it is necessary to take into consideration and apply key strategies. Today we bring you the 3 main secrets to having a successful website:
1- Positioning your online store
To have a successful shop, you need to appear on search engines. To do this, it’s essential to achieve good positioning. So, first of all, you need to have a good domain name (either brand name or SEO-oriented domain name) that identifies you and gives you a professional and quality image.
Now let’s talk about one of the most important aspects: the content. Google is placing special emphasis on content to positioning websites and especially online stores. That is why you must dedicate the greatest of our efforts to the creation of good content that involves good names and product descriptions, good representative images, some video if possible, and, above all, a good blog with articles that respond to the needs, curiosities and questions of your customers.
It’s necessary to position yourself correctly in Google, but you won’t be able to do so without an SSL certificate on your classified website. Remember that Google uses HTTPS as another sign added to the professionalism and confidence of a website, and positioning depends on that too.
2- Design, accessibility, usability, and navigability
Lately, the world of E-commerce is following a trend: a design that’s fashionable minimalist with little functionality and navigability that includes just a list of products and checkout. However, there are some sites that still go for the traditional designs: 2 or 3 column structure, easy access to searches, filters, categories, etc. Amazon, for example, still maintains this traditional structure because they prioritize great usability over large images or carousels.
A classified website is composed of images: product photos, banner images, logo, header, offers, etc. That is why it’s so important to take special care of the quality of these images; they must be well designed, have good resolution, and be consistent with the design of your website. Optimize your images so that the loading time of your store is not too long because Google can penalize you for that.
3- Responsive designs
Responsive designs are an optimal adaptation of a website to mobile devices, like smartphones and tablets, that maintain navigability and usability suitable for this type of device. Google has recently incorporated mobile page identification functionality into its search engine; so it’s necessary to have this feature on your online store if you want to gain visibility. If you consider the fact that 50% of the total traffic of online stores comes through mobile devices, then it’s clear how important is to have a responsive design for your business.
