Building a Classified website is not that different than starting any type of site, but if you want to create a successful classified ads site than you have to invest a lot of time and effort. In this week’s blog post, we will share with you some marketing tips that will help you along the journey of becoming successful.
Target a niche
In the beginning of your journey you have to start slowly and leave place for your business to grow. Be certain that there is no bigger advantage than knowing your game, and in order to do that you have to research every aspect of your business. After choosing the niche you are going to master, identifying the problems you can solve, research your competitors and determine your profits, it’s time for you to test your idea. Be patient because it can take a while before you start getting traffic on your website.
Offer Free Ads
You can offer free ads on your site. This will make your site look more attractive and it will definitely improve your listings. And remember, without advertising you can not reach your audience and make business.
The content of your classified ads is of major importance. If you are in the marketing field already, then you know that users are searching for quality. Engage your users by offering them high-quality products that will meet their needs. Use direct, simple and short phrases that people will find realistic and worth of their time. Lastly, use the power of keywords.
Titles are like first impressions. You have to grab your users attention and make them crave for more. Most researches show that users don’t read the whole post, but just scan through it. So you have to present a product as simple as possible. There is no need for more. Your goal is to get people’s attention.
Use free advertising
There is no denying that free advertising works. You can start by being active online, always include your site’s URL in your signature. If you are into writing, than start a blog and be sure to update it at least once a week. By sending out newsletter and press release you will increase your popularity. Become advertising partner with other websites and trade banner ads with them. Take advantage of social sharing! Create and maintain social media accounts on platforms like Twitter, Instagram and Facebook.
Writing articles will boost your online presence and will lead visitors to your website. There is more to it as when you write articles for your site you will have to do a fair amount of research and read more about your target niche.This will help you to stay aware of the current market situation. If you are not into writing than you can always consider hiring someone to do that for you.
Support on your site
Offering great support on your website will be useful in the long-term. Always, help your users even if this means to put an add for them or change their password. This way, you will gain their trust. It is likely that they become your permanent users and spread the word for your site.
Use Pay per click ads
If you decide to use PPC, make sure you are targeting your niche. Although, the basics of pay-per-click advertising are simple, managing a successful paid search account might not be. Invest your time in research.
There are many options to support and develop your classified website available. The most important factors are how much time and effort you will invest into growing your site and becoming successful.