Online Marketing: Introduction

2019-12-05

What’s online marketing?

Let’s start this introduction by clearing out what’s online marketing. The practice of using web-based channels to spread a message about a company’s brand, products, or services to its potential customers is what online marketing does. People define it as anything that you do online to grab people’s attention and hopefully get them to buy your products, services or anything that you distribute.   

There are plenty of definitions when it comes to marketing. Even though the definitions may be different, it is clear that all marketing activity is focused on the customers and the smartest ways of persuading and retaining them.

Marketing can be broken down into business functions and processes that create and deliver value to customers. By selecting target markets via market analysis and segmentation, replying to a buying behavior pattern, marketers are trying to come up with the best customer value. Although, marketing can function successfully only when a business’s idea, visions, abilities, and efforts are combined and work together. Therefore, marketing plans and marketing strategies are a key factor.

Think of marketing as a building. What gives buildings their super strength? The secret is in their bones. Now imagine the building’s frameworks. The frameworks are our marketing strategies and plans. As buildings are built around a steel framework, this framework holds the weight and allows the builders to go as high as they want.

Even the biggest and most successful brands must market their products and services on some channels. For instance, Apple may avoid marketing on social media, but it’s all over the television.

How online marketing works?

Online marketing tools and channels include email, social media, display advertising, search engine optimization, and more. I am going to talk about some of the major online marketing tools in this blog post. You probably wonder how online marketing helps to increase your sales? The primary aim of online marketing is to reach potential customers through these marketing channels, mentioned above, where they spend their free time. And that’s exactly how it helps in increasing your revenue.

Is online marketing effective?

In the eCommerce world that we live in, online marketing is highly effective. It’s a daily part of our lives. Companies like Alibaba are living proof of the need for eCommerce and online services.

When it comes to online marketing jobs, there is a good chance of finding a great opportunity if you have the right skills. Marketing jobs are as legit as any other job. For example, an online marketing specialist is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, email marketing, and search engine optimization, among others. The different aspects of marketing provide the opportunity to choose the job that suits you best. You can start working in the fields of advertising, copywriting, event planning or market research. If you are interested in public relations, there are niches that are devoted to social media optimization, strategic planning, supply chain management.


Online marketing tools and strategies

  • Search Engine Optimization ( SEO )
  • Search Engine Marketing ( SEM )
  • Social Media Marketing
  • Pay-per-click (PPC) Advertising
  • Video Marketing
  •  Blogging
  • Email Marketing
  • Display Advertising
  • Content Marketing
  • Marketing Analytics
  • Customer Relationship Management (CRM)
  • Affiliate Marketing

There is a wide range of marketing strategies and tools that you can apply. In this blog post, I am displaying the following:

  • Search Engine Optimization (SEO)

When it comes to using SEO as a Marketing Strategy you have to be smart. Using the right SEO techniques would definitely turn out productive, in the long-term. Research your market and don’t spam keywords. Focus on things that people would really care about.  

According to me, creating content for real people is always the best option! Creativity and uniqueness are going to draw more attention to your business. https://yclas.com/blog/tips-to-succeed-with-google-analytics.html

  • Search engine marketing (SEM)

This is another form of online marketing tool that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. So instead of optimizing your content and promoting it, you can pay your way to the top. To be successful by using SEM, you have to offer paid products or services for your customers. Both SEO and PPC are part of Search Engine Marketing which is one of the tools you can use as part of your overall Internet Marketing campaign.

  • Social media

Don’t underestimate the power behind Social Media. Many businesses are using social media as the backbone of their marketing strategy. If you want to be more professional, and you have the resources, think about hiring a marketing manager. Another thing, you can use direct messages on social platforms like Instagram or Twitter and reach out to potential customers. You can benefit from social media as you can interact with other successful business owners and company directors.

  • Pay- per-click ( PPC )  

PPC is another marketing form in which advertisers pay a fee each time one of their ads are being clicked. This is another way of attracting visits to your site, rather than trying to get them organically.

Search engine advertising is one of the most popular forms when it comes to PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their content.

  • Video marketing

Another effective way to let people know that your product or services are out there is by creating video tutorials. By doing this you will establish an emotional connection with your audience while walking them step-by-step

Just think about it! YouTube is the second largest and most popular engine after Google. If you want to learn something visually, you would use YouTube for that purpose. Be prepared as it is not easy in the beginning. You will have to find the right recording equipment, get used to your own voice and be patient! In the end, it’s worthwhile.

  • Blogging

Another way of doing online marketing is by starting a blog where you can promote yourself and your brand. Be persistent and try to put really valuable content in your blog. Learn about blogging and how to do it effectively.

Don’t be afraid of revealing your goals or strategy to the competition. Answer questions on Quora or Reddit. Build a good reputation because your business will only benefit from it.

On the other hand, blogging can tie into Affiliate Marketing. In general, you will provide information about a specific product and have referral links to it where you get a commission or referral fee if someone buys this product through the provided link.  

  • Email Marketing 

One of the most efficient and cost-effective methods of lead generation. For instance, in general, email marketers see a return of $38 for every $1 spent. It’s effectiveness also depends on the campaign you are running. 

If you’re running an inbound campaign, you attract people to your website with content you’ve made. It can be a slow process as your customers fill out a form where they sign up to receive similar content in the future via email. So basically, since you know what content they are interested in, you’ll be able to provide similar content until they can make their mind and purchase the best option. 

And if you are running an outbound campaign, you send your marketing emails to a targeted list of B2B contacts that you have from a data provider. 

Some of the biggest companies, like Google, use email marketing as an advertising channel. It’s highly accessible and relatively cheap, and if you use it the right way it can work in your benefit. 


What are online marketing companies?

Online marketing companies provide some of the essentials for your business. If you can’t come up with a creative and effective marketing strategy, that’s where such services come along. Simply put, their objective is to drive tons of traffic to your website.

Online Marketing agencies, like Performix and WebFx, are the highest-ranked internet marketing agencies. They provide their services to mid and large size companies. Performix is the number one Internet marketing agency for 2019, according to webdesignrankings.com by offering personalized and dynamic customer experiences and more targeted media buy. Of course, there are plenty of agencies that work with smaller-sized business companies.


 Marketing Plan & Marketing Strategy

A Marketing Plan without a Marketing Strategy is meaningless. Without a message, a target audience or an aim your marketing plan isn’t going to work.

A good Marketing Plan focuses on how to achieve your marketing goals and that is why it is very important that you know the difference between these marketing business elements.

Think about it, before you decide how you are going to travel on your next holiday, you have to determine your final destination, right? In other words, a marketing plan is the application of your marketing strategy.

If you want to get customers then you need to be active and find them. You have to show these people that you are out there, and you have something great to offer. This is what you use your Marketing Strategy for.


Can I learn marketing online?

Absolutely! There are plenty of online marketing courses available. You don’t need any previous knowledge as you can start from zero. There are many available courses on platforms like Udemy and YouTube. You can find free online marketing courses as well as paid. Anything from ‘online marketing business for small businesses’ to ‘how online marketing effect on the public’ is accessible online. Of course, it’s up to you what type, of course, you want to purchase as long as it suits your purpose.

For example, the Google Analytics Academy offers free online marketing courses. While on Udemy, you can purchase various types of paid courses, including marketing courses.


Can I make money with online marketing?

YES! There are many ways to earn money with online marketing.

You can offer your services as a marketer. If you focus and learn some of the marketing tools and strategies mentioned above, and become proficient in using them, then you can make money from those skills. In today’s world, the demand for capable online marketers in many aspects of marketing will only grow.

You can also use your marketing skills to grow your own business.

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