¡Greetings Yclas Friends! This week we share a few tips and tools to choose the correct domain for you and your website.
Choosing your website's domain is as important as choosing your company's name, you'll have to select that one that works and fit what your website will be because it will be your site's identity.
let's start with:
An Easy To Type Domain
Always choose an easy to type and spell domain, that's because your website's visitors will want to be able to write your domain's name without any problems.
You can try this! Ask your friends to spell the domain you have in mind, if they have no problem at all doing it, you're on the right way!
The Domain Length
¡Shorter is better! Think about it, if your domain is long and complex, maybe your visitors mistype it and will end on another website. The common length for a domain is 8 characters, we recommend you to look for a 6-12 characters domain.
Just remember this ¡the shorter, the better!
An easy to type and short domain is equal to an easy-to-remember site!
Smart Keywords
You have to be very careful at this part, adding a keyword to your domain will help you to improve your SEO (Search Engine Optimization), this way you're telling what your website is about, but, using the wrong keyword or location of that keyword will make your website look like a generic site and customers or visitors will pass to the next site.
We recommend using a keyword at the beginning of your domain and being creative, always remember what we talked about above about domain length.
Also, you can use these tools if you need help: Google Keyword Planner or Keyword Tool.
Stick to letters
Remember the easy to type and easy to spell domain? well, there are a few extra things you have to consider.
We recommend you to never use numbers and hyphens, you can make harder the task for visitors to remember your site's domain, first, the numbers; people won't know if the number goes like this “6” or like this “six”, then, don't use numbers. Even some people think that a website with a hyphen in the domain is a spam site. Please avoid both.
Another thing to consider is the use of double letters, like hyphens and numbers, we recommend avoiding double letters, that's because your traffic loss will increase, people won't know how to write something like “yourworlddesign.com”.
Always use letters, but intelligently!
Domain Extension
When you think about a domain extension, the first you get in mind is the famous “.com”, but there is a variety of domain extensions called TLD (Top Level Domains) with respective meanings, here you have some of them listed:
the famous “.com” (abbreviation of company or commerce)
another one is “.net” (abbreviation of network)
“.org” (abbreviation of organization)
”.biz” (abbreviation of business)
“.info” (abbreviation of informational)
And there are others extensions called Country Code Top-Level Domains (ccTLD), that's because every country has a self country code extension as:
“.nz” for New Zealand
”.uk” for the United Kingdom
“.ca” for Canada
“.es” for Spain
You can even find extensions like ".pizza", ".pool" or ".guru" and this list goes on.
We recommend choosing a “.com” extension if your plan to create a commerce website because people use to think that it is a safe website, and make them more comfortable!
Do you want to make an organization website? go ahead with the “.org”.
If your website will be local and just going to bring services into your country, then, pick a ccTLD (Country Code Top-Level Domain), people in your country will be interested in using your services because they will know they are dealing with a local company.
Use the domain extension which fits perfectly on your website, but, please avoid the “.guru” extensions, people don't feel comfortable with these domain sites.
Research the availability + Domains Generators (Bonus Tool)
Once you have in mind your dreamed domain, you have to be sure that the domain you choose is not being used by another company, or copyrighted, Because you may end with a legal issue that could cost you money and time. You can check the availability of your domain here:
You can use these Domain Name Generator (Bonus Tool)
Places to register a Domain Name (Bonus Tool)
After you have your perfect domain name, short, easy to type, easy to spell, with the correct keyword, the correct extension and not used by other parties or companies, you have to register it, some of the pages we are going to show vary their price and services, you can take a look on every one of them and make your choice:
What has changed for domain buyers since 2022 (and what to check before you pay)
The basic advice above still holds, but the domain market has changed in ways that affect what you pay and where you buy.
.com is still the default, and it is getting more expensive
Verisign's Domain Name Industry Brief for Q2 2026 (July 23, 2026) counts 401.6 million registered domains worldwide, up 8.1% in a year. Of these, 166.6 million are .com and 148.6 million are country-code domains, led by .cn, .de, .uk, .ru and .nl. So .com is still the extension most visitors expect, and a local ccTLD remains the strongest alternative for a single-country marketplace.
.com is also getting more expensive. Domain Name Wire reported on April 23, 2026 that Verisign raises the wholesale .com price from $10.26 to $10.97 a year on November 1, 2026. Its contract lets it raise prices by up to 7% in each of the last four years of a six-year term. Registrars pass these increases on, so compare renewal prices, not the first-year promotion.
Google Domains no longer exists
Google sold its registrar business to Squarespace, and the deal closed in September 2023. Squarespace took over about 10 million domains, and Google Domains stopped accepting new registrations. When the deal closed, Domain Name Wire noted that Google charged $12 a year for most domains, against Squarespace's standard $20. If you registered with Google, your domain is now managed at Squarespace and its renewal price is worth checking.
Free domains are a trap
Some people tried to save money with free extensions such as .tk, .ml or .ga from Freenom. When the .ga registry moved away from Freenom in June 2023, Netcraft measured the number of web-facing .ga sites dropping from 5.3 million in May 2023 to 2,601 in August 2023. Over 99.99% of them simply stopped working. A marketplace's listings, search rankings and email all depend on its domain, so always pay for one you control.
More extensions are coming
ICANN opened its first new gTLD application round in over a decade on April 30, 2026, with applications closing on August 12, 2026 and support for 27 scripts. New extensions from this round will take time to launch. Until then, .com or your country code remains the safe choice for a marketplace.
Checklist before you buy
- Renewal price: check the price for year two and later, not only the first-year offer.
- Privacy and security: make sure WHOIS privacy is included, turn on two-factor login and the registrar transfer lock, and enable auto-renew.
- DNS access: you need to edit DNS records yourself to point the domain at your site, so avoid registrars that lock you into their own hosting.
- Social handles: check that the same name is free on the networks you plan to use before you commit.
On Yclas, a custom domain with SSL is included on paid plans, so you can start on a free yourname.yclas.com address during the trial and switch to your own domain when it is registered.
For last, in Yclas you can use your domain name, instead of “YourDomainName.yclas.com”. After creating your website you can go to your Site Details, and from there you can click on a button called Custom Domain, then, follow the instructions detailed there.
Follow these tips and you will make a memorable website!
Regards,
YCLAS team.
