Dear Yclas friends,
In this week’s blog, I am going to start with an introduction to keyword research, some proven strategies on using them, and a list of some of the best keyword research tools which you can use for your business.
So let’s start by clearing out what’s the meaning of keyword research.
Definition
It can be narrowed down to knowing the language of your potential audience and using this knowledge to your advantage.
Keyword research is an SEO practice that allows you to find and analyze words or whole phrases that people use when they are searching for something online.
However, with Google becoming better at understanding what people look for, keyword research is no longer focused on finding the ideal keyword. It is about understanding your potential visitors and covering the topic.
Such tools guide you in finding out what topics people are interested in and eventually how popular are those topics among your target audience.
Why do you need to do keyword research?
Keyword research is an important SEO practice that can help you in achieving a better ranking by reaching out to a bigger audience.
What are keyword research tools?
Keyword research tools help you to gain the information you need so that you can create content that will be useful for your audience based on their internet searches. It’s more important how you use a keyword research tool rather than which one exactly are you using as there are plenty of great ones.
How to use keyword research tools?
Based on keywords that are getting plenty of searches per month, by using these tools, you can determine and separate your content into topics and sub-topics that you want to create content on. As I mentioned before, it’s no longer about finding the ideal word.
Finding keywords
So how do find the right keywords? For example, if you have a website that sells second-hand vehicles, then obviously in your blog you should try to rank for words like “vehicles” or “second-hand vehicles”
The problem with these keywords is that they have high competition.
Keywords can be categorized into short-tail keywords and long-tail keywords. The examples above are short tail keywords and in this case, you have to go deeper into your search. If you do, you’ll find out that people interested in second-hand vehicles also use keywords like “second-hand parts in good condition”, “ how to fix an engine”, “ can I put turbo and supercharger together ”, etc., These are the long-tail keywords. They can contain three or more words while having a lower search volume but also lower competition. As you can see, they are more clear-cut and usually have higher engagement rates.
The Internet is about giving information, answering questions, and solving issues. The content you create should always aim at doing that. With long-tail keywords, you can answer specific questions about your niche.
Keywords research tools
The easiest way to find keywords is by using keyword research tools and there is a variety of options and different features. Most of the tools have a free 7-day trial and affordable annual plans while some are free. Here is a list of the most popular keyword research tools in 2020:
Uber Suggest
Uber Suggest is a tool that takes data directly from Google Suggest. If you type any keyword it will show you a list of related searches by real people. Moreover, you can get information based on your niche keyword. Let’s say, you want to search for SaaS platforms related results, you can simply create a combination phrase like “SaaS strategies” and Uber Suggest will show you a list of alphabetically ordered keywords that you can choose from. As far as pricing goes, it’s free of charge. By offering way more than keyword research if you sign in, Uber Suggest is one of the most popular free keyword research tools. You can get an overview with useful tips and ideas and take advantage of the SEO analyzer as well as other features. This free tool is one of the finest options out for keywords research and SEO analysis today.
SEMrush
SEMrush is another great tool and it differs from the rest as it focuses on your competitors. Rather than giving you a list of keywords, SEMrush provides keywords that your competitors already use. Their platform offers a wide variety of features for marketing research, advertising, and analyzing traffic. SEMrush has four pricing plans, starting from $99.95 per month with a Pro plan. They offer a Guru plan which is focused on small and mid-sized businesses for the price of $199.95 and a Business plan beginning at $399 per month. The fourth is a customized solution for enterprises.
KWfinder
WIth KWFinder you can easily find keywords with low SEO difficulty, see what competitors rank for, get search data with historical data and find location-specific long-tail keywords from more than 50k locations. You can find keywords in different languages as well as hidden long-tail keywords and other exclusive features. KWFinder tool is a part of Mangools and It includes access to all 5 Mangools SEO tools. If you choose an annual plan you can save up to 40% on any of their 3 plans. The basic plan starts from $29.90 per month if you choose an annual subscription. There is a 10-day free trial period.
Ahrefs
Ahrefs is one of the best keyword research tools that you can find on the market. This platform has a wide keyword report, and it’s based on clickstream data that provides unique click metrics with up-to-date accuracy. There are four pricing plans available according to your needs. The rates start at $99 per month for an annual payment plan and it has a $7 trial period.
Google Keyword Planner
As previously mentioned in the article, Google Keyword Planner is an easy and simple keyword research tool. Even though it has a few features, It’s still one of the most popular tools due to its simplicity and accuracy. As well as the fact that this tool is available for free.
Which is the best keyword research tool for your business?
Overall, there are plenty of amazing options out there! These are some of the most popular keyword research tools you can discover in the SEO marketplace in 2020.
To find the one that’s the most suitable for you, start with budget analysis and consider the focus of your brand’s SEO strategy. Then you have to decide how much you can spend on it and choose between paid and free options. Don’t forget to focus on writing the best content and you will get the wanted results over time.
