Do you want to get as many answers as possible on your ad? Then it needs to work perfectly and quickly. An ad must attract the reader's attention instantly or else it will fail on its purpose. When talking about online advertisement, it's important to put your best effort into the first two or three words of the headline so you can effectively catch the attention of whoever is reading.
To succeed, your ad should make readers feel like what you're offering it's exactly what they are looking for. The goal is to make them believe that it's important that they pay attention to what you have to say because it's for their own good.
But the most important rule of them all is: build a marketing strategy based on what your customer is thinking. If you put yourself into the reader's mind when creating an advertisement on the Internet, I can assure you that you will get a great amount of responses.
Make yourself the following question: what benefits can someone get if they buy your product or service? If you can get an idea of what's going on people's heads, then the most attractive words for your ad will start to flow easily.
What are your customer looking for?
They're usually looking for something specific. On classified websites, the first thing users do is taking a look at the headlines of the ads in the section the chose. What they want is to find specifically what they are looking for.
Some published ads are not categorized (or at least that's what publishers want us to believe) as they appear to be all mixed up. This kind of classified ads are usually larger and they are looking for the right category to settle or just want to differentiate themselves from the rest.
Tips to attract new customers effectively
1. Start your ad with a powerful, attractive, motivating, engaging headline that gets the reader's attention enough so they feel motivated to keep reading and take action.
2. Define specifically what do you have to offer to a customer and what benefits they will get if they buy your product or service.
4. Make your offer so irresistible that potential clients have no choice but to contact you.
5. Gain advantages by anticipating what your buyer persona requires. He thinks people want what they want almost immediately. Give users all the information they would ask for in advance.