Amazon.com Inc. reported significant growth during its fiscal second quarter of 2024, showcasing resilience and adaptability across its business operations. The results highlight the company’s strategic focus on bolstering its core businesses while leveraging innovation in technology and logistics.
Key Highlights
Net Sales: Amazon’s global net sales reached $148.0 billion, marking a 10% year-over-year increase from $134.4 billion in Q2 2023.
Operating Income: Nearly doubled to $14.7 billion from $7.7 billion in the same quarter last year.
North America Dominance: Sales in North America hit $90.0 billion, nearly three times its international sales of $31.7 billion.
AWS Growth: Amazon Web Services (AWS) recorded $26.3 billion in sales, a 29% year-over-year increase, closing in on international marketplace revenue.
Two years later: Amazon's Q2 2026 results compared with Q2 2024
This post covers Amazon's second quarter of 2024. Amazon reported its second quarter 2026 results on July 30, 2026, and comparing the two quarters shows which parts of the business grew fastest. One correction first: Amazon's own Q2 2024 release puts AWS growth at 19% that quarter, not the 29% given above.
| Metric (quarter) | Q2 2024 | Q2 2026 |
|---|---|---|
| Net sales | $148.0B (+10%) | $200.6B (+20%) |
| North America sales | $90.0B (+9%) | $116.2B (+16%) |
| International sales | $31.7B (+7%) | $42.2B (+15%) |
| AWS sales | $26.3B (+19%) | $42.2B (+37%) |
| Advertising services | $12.8B (+20%) | $19.8B (+26%) |
| Third-party seller services | $36.2B (+12%) | $46.8B (+16%) |
| Operating income | $14.7B | $27.5B |
| Purchases of property and equipment, trailing 12 months | $55.0B | $169.0B |
| Free cash flow, trailing 12 months | $53.0B | -$7.6B |
Sources: Amazon earnings releases filed with the SEC for Q2 2024 and Q2 2026.
What changed:
- AWS caught up with International. In 2024 we wrote that AWS was "closing in" on international sales. In Q2 2026 both segments reported $42.2 billion. AWS also earned $16.6 billion in operating income, against $9.1 billion for North America and $1.7 billion for International. Amazon says AWS growth of 36.7% was its fastest in 18 quarters.
- The marketplace earns more from fees and ads. Third-party seller services (the fees Amazon charges independent sellers) reached $46.8 billion, and advertising reached $19.8 billion. Advertising grew 26%, faster than Amazon's own online store sales, which grew 15% ($70.4 billion, up from $61.5 billion in Q2 2025). For anyone who runs a marketplace, this is the lesson: once you have traffic, most of the new revenue comes from charging sellers for visibility and services, not from selling goods yourself.
- Building AI capacity costs a lot of cash. Spending on property and equipment roughly tripled in two years, to $169.0 billion over the last 12 months, and trailing free cash flow went from +$53.0 billion to -$7.6 billion.
- Net income is inflated by investment gains. Q2 2026 net income of $62.6 billion includes $53.4 billion of non-operating pre-tax income, which Amazon says came primarily from its investments in Anthropic. Operating income ($27.5 billion) is the better measure of how the business performed.
For the third quarter of 2026, Amazon expects net sales of $197.0 to $202.0 billion (growth of 9% to 12%) and operating income of $22.5 to $26.5 billion, against $17.4 billion in Q3 2025.
North America Leads Marketplace Growth
Amazon’s North America segment delivered strong results, contributing $90.0 billion in net sales—a 9% increase compared to Q2 2023. CEO Andy Jassy noted that customers continue to prioritize affordability, trading down on prices where possible.
However, higher-ticket discretionary items such as computers, electronics, and televisions showed relatively steady demand, albeit growing more slowly than in a robust economy.
Meanwhile, Amazon’s international marketplace generated $31.7 billion in sales, a 7% year-over-year increase, reflecting its growing global footprint.
AWS and Advertising: Powering Amazon’s Revenue
Amazon Web Services remains a cornerstone of the company’s profitability. AWS grew 29% year-over-year to reach $26.3 billion in sales, fueled by demand for its advanced AI, cloud computing, and machine learning solutions.
Advertising revenue also proved to be a robust contributor, adding more than $2 billion year-over-year.
Over the past 12 months, Amazon’s advertising segment has generated over $50 billion in revenue. Sponsored ads remain the primary driver, with video advertising emerging as a promising growth area.
Prime Day’s Impact on Online Retail
While Amazon did not disclose its earnings from its 10th annual Prime Day event, the company confirmed it was its biggest shopping event yet.
Prime Day also catalyzed industry-wide sales, with U.S. shoppers spending $14.2 billion online across other retailers during the two-day event, according to Adobe Analytics.
In addition to record sales, Amazon boasted its fastest delivery speeds for Prime members during the first half of 2024, enhancing its logistics capabilities.
Innovations in Fulfillment and Cost Optimization
Amazon continues to refine its operations by integrating robotics and AI-driven solutions to enhance its fulfillment process.
The company has introduced new incentives for sellers to ship products to multiple inbound facilities, reducing logistics costs and delivery times.
Key advancements include:
- Automation and Robotics: Expanding the use of automation across fulfillment centers to improve efficiency.
- Regionalized Inventory: Placing inventory closer to customers has allowed Amazon to ship more units per box, reduce delivery distances, and improve on-road productivity.
- Same-Day Delivery Network: Investing in same-day facilities to accelerate delivery speeds and reduce costs.
These initiatives aim to optimize costs while improving customer satisfaction, though Jassy emphasized that the cost reductions will occur gradually over time.
AI at the Core of Amazon’s Evolution
Amazon is integrating generative AI into various aspects of its business:
- Customer Shopping Tools: AI-driven assistants like “Rufus” help customers make more informed purchase decisions.
- Seller Tools: Generative AI enables faster creation of product listings, streamlining seller operations.
- Fulfillment Operations: AI-driven solutions like “Project Private Investigator” identify product defects before they reach customers, enhancing quality assurance.
These innovations demonstrate Amazon’s commitment to leveraging technology to improve user experiences and operational efficiency.
Preparing for the Holiday Season
Looking ahead to Q3 and Q4, Amazon is scaling its fulfillment network to prepare for peak holiday shopping volumes.
This includes ramping up warehouse capacity and fine-tuning logistics to handle increased demand efficiently.
Amazon’s Q2 2024 results highlight its ability to drive growth across key segments while embracing technological innovation.
With strong performances in North America, AWS, and advertising, alongside strategic cost optimization and AI-driven advancements, Amazon remains a leader in the digital commerce landscape.
The company’s focus on customer satisfaction, operational excellence, and technological integration positions it for sustained growth as it continues to set new benchmarks in the industry.
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