Best practices for Domain names

2019-08-20

Hi friends!

In this week’s blog post we are going to talk about domain names and how to come up with a catchy domain name. As most of you already know, domain names are used to identify one or more IP addresses. For instance, android.com, wiktionary.org, microsoft.com, etc.,

When it comes to choosing the best type of domain, having a personal domain name can be a great choice. Even if you still haven't decided on a domain name, there are different reasons to use your actual name. Firstly, you can redirect visitors very easily. For example, from JoshWillson.com to JoshWillsonPhotography.com. Secondly, it’s an excellent way to “brand yourself”.


What if my name is already taken?

It is highly possible for your name to be already taken. So you could try using a different extension or add some initials to your name. Think outside the box and be original.


Make your Domain Name easy to remember

Keep your Domain name short and simple. Even if you get about 63 characters, no one is going to remember something that long. According to me, you should try to avoid complex things that could be misspelled. Just choose a simpler domain.


Avoid Using Hyphens and Numbers

Don’t try to use complex or double characters in there, and also try to avoid having hyphens. They can be a big problem, because if you do start introducing hyphens, people are just going to put them in the wrong places and that will lead to misspelling your domain and losing visitors.
 
As an example, let’s say you found the perfect domain name but unfortunately it is already taken. The domain is christy.translationsjobs.com and you decide to use chiristy-translationjobs.com. My advice is not to do this as it result in leading visitors to your competitors websites. They can put the hyphens in the wrong place and end up on another website.
 
The same goes for numbers. It's harder to remember and share a domain name that has a space or a number. When someone hears one of these domains it's hard to know if a hyphen is required and if the numbers are numeric or not.
 

Avoid Domains that violate Copyrights or Trademarks


Make sure that you’re not violating any copyrights or trademarks. There is no point in doing so as in the best case scenario, you are just going to waste your money. And in the worst case, you are going to be sued.
 
 
Which domain extension should I use?
 
As many of you probably know, a domain extension is the combination of characters following the period in a web address. For example, in Yclas.com, .com is the domain extension and it indicates that the website is for commerce use. Here is a list of the 3 most common domain extensions to consider using.


.com
.net
.org


The .com extension is the most popular extension. Numerous CEO enterprises claim that the .com extension can result in better search rankings. When it comes to backlinking, a domain with .com carries much more authority than one with an unknown extension.
According to many, your business should default to the .com when possible. At the same time, if the .com domain name is unavailable and you also intend to do most of your marketing online, a .net domain name is also a good choice. You should consider using a .net domain in case that Google and other search engines have  blacklisted the .com domain name. The .net domain extension is mainly used from Internet providers and it is targeting networking and technology-based business. In addition, since  the .org extension isn’t as popular as the .com, many domain names are still available.
The .org extension was originally created to represent not-profit-making institutions. This extension is a popular choice among online communities, non-governmental organizations, nonprofits, etc.,


How to create a SEO friendly domain ?


Basically, when you register a domain name with a large number of keywords in it or with particular keywords in it, for SEO purposes. If you want to create a SEO friendly domain, you have to come up with a short and simple name. It doesn’t hurt if you use broad keywords when sensible. As I already mentioned, try to avoid hyphens and numbers. It would be great if you choose a domain name that is pronounceable.


Remember! WWW.
 
Your domain name does not have the WWW. That is a subdomain. If you buy yourdomain.com that’s the name of your domain name. www.yourdomain.com it’s a subdomain and it’s not a good practice to add unneeded WWW. Please redirect www.yourdomain.com to yourdomain.com just in case someone types wwww you do not lose the customer.

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