Marketing Strategy for Marketplaces

2019-05-29

What is Marketing Strategy?

When talking about marketing strategy, we are referring to the business’s entire plan on turning people into substantial customers of the product or service that the business provides. There is a continuous debate when it comes to the precise meaning of a marketing strategy. A Marketing strategy is simply an explanation, the details that someone gives to make the goals they want to achieve with their marketing efforts clear. Your marketing goals and your marketing strategy should be synchronized.

A marketing strategy contains the company’s value proposition, for instance, explains how your product solves customer’s problems or improves their situation. A marketing strategy also contains the business’s value proposition, key marketing messages, information on the target customer and other essential components.

The marketing strategy builds the connection between the marketing plan and the potential outcome. Typically, a marketing strategy has a longer life than any individual marketing plan. 

Marketing Strategy vs Marketing Plan


Most people don’t really know the difference between those two. 

A Marketing Plan without a Marketing Strategy would be meaningless. With no message, no target audience or no aim your Marketing Plan isn’t going to work.   

A Marketing Plan focuses on how to achieve these marketing goals and that is why it is very important that you know the key difference between these key business elements.

Basically, your Marketing plan is the application of your Marketing Strategy. 

Think about it, before you decide how you are going to travel on your next holiday, you have to determine your final destination, right?  

If you want to get customers then you need to be active and find them. You have to show these people that you are out there, and you have something great to offer. This is what you use your Marketing Strategy for.

What are the best marketing strategies to use?


  • Social Media
  • Create Video Tutorials
  • Start a blog
  • SEO ( Serch Engine Optimization)
  • Influencers


Social Media

Don’t underestimate the power of Social Media. Many businesses are using Social media as a backbone of their Marketing Strategy. If you want to be more professional, and you have the resources, think about hiring a marketing manager. Another thing, you can use direct messages on social platforms like Instagram or Twitter and reach out to potential customers. You can benefit from social media as you can interact with other successful business owners and company directors. 


Create Video Tutorials

Another effective way to let people know that your product or services are out there is by creating video tutorials. By doing this you will establish an emotional connection with your audience while walking them step-by-step

Just think about it! YouTube is the second largest and most popular engine after Google. If you want to learn something visually, you would use YouTube for that purpose.

Be prepared as it is not easy in the begging. You will have to find the right recording equipment, get used to your own voice and be patient! In the end, it’s worthwhile. 


Start a blog

If you haven’t already started a blog about what you do, now is the right time! Be persistent and try to put really valuable content in your blog. Don’t put random content. Learn about blogging and how to do it effectively.

Don’t be afraid of revealing your goals or strategy to the competition. Be brave and put your business out there! Answer questions on Quora or Reddit. Build a good reputation because your business will only benefit from it.


SEO ( Search Engine Optimization)

When it comes to using SEO as a Marketing Strategy you have to be smart. Using the right SEO techniques would definitely turn out productive, in the long-term. Research your market and don’t spam keywords. Focus on things that people would really care about.  

According to me, creating content for real people is always the best option! Creativity and uniqueness are going to draw more attention to you and your business. You can also read about Google Analytics on our weekly blog https://yclas.com/blog/tips-to-succeed-with-google-analytics.html


Influencers 

You have to spread your message across and another effective way to do it is by using Influencers. You don’t need people with millions of followers. That’s right. You just have to find the right people who can reach your target market. It is as simple as it sounds. 

When you find the right people, you can negotiate the working conditions but remember that the prime objective is to advertise to your potential customers and buyers.

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