- We have added a plugin to detect if your users have Adblock enabled, and if that is the case displays a warning.
- We have a new stats dashboard lot more beautiful and responsive!
- Now your users can report you bad Ads directly from your site by clicking a button and sending you a message.
Ad blockers and listing reports in 2026: what the numbers and the rules say
All three features in this post are still in Yclas today. The Adblock detector is in your admin panel under Add-ons, the Report button is a listing setting, and the stats now sit in the admin Dashboard. What has changed since 2022 is how much they matter, so here is the current picture.
How many of your visitors block ads?
According to GWI data for Q2 2025, compiled by Backlinko (updated March 19, 2026), 29.5% of internet users worldwide use an ad blocker, about 1.77 billion people. In the United States the figure is 32.5%. Use is highest in Indonesia (40.1%) and lowest in South Korea, Japan and Ghana (each under 20%). The most common reasons people give are "too many ads" (63.5%), ads getting in the way (53.5%) and privacy (42.4%).
In practice, if your marketplace earns money from banner ads, roughly one visitor in three may never see them. Before you switch on the Adblock detector, keep in mind what those reasons tell you:
- Fewer, better-placed ads make a polite "please allow ads" notice much more likely to work than a site full of banners.
- Don't rely on banners alone. Featured listings, bump-to-top and paid categories earn from your sellers, and ad blockers don't touch them.
- Check your Dashboard after turning the notice on. If visits or new listings drop, the notice is costing you more than the ads bring in.
Reporting listings is now a legal expectation in the EU
When we added the Report button it was a convenience. In the European Union it is now close to a requirement. The Digital Services Act (Regulation 2022/2065) has applied to all online intermediaries since 17 February 2024, and its Article 16 requires every hosting service, whatever its size, to offer an easy electronic way to report allegedly illegal content. A classifieds site that hosts users' listings is a hosting service. Under Article 16 you must:
- confirm receipt of a report if the sender left contact details,
- handle reports in a "timely, diligent, non-arbitrary and objective manner",
- tell the sender what you decided and how they can seek redress.
If you remove a listing or restrict an account, Article 17 also asks you to send the affected user a clear statement of reasons: what you did, the facts behind it, whether it followed a report, the law or rule in your terms that it breaks, and how to appeal. Article 19 exempts micro and small enterprises from the heavier online-platform duties, but not from Articles 16 and 17.
A simple routine that covers this with Yclas: turn on the Report button, write a short rule list in your terms page that you can point to, reply to each report from your contact inbox, and keep a note of what you removed and why. This is a practical summary, not legal advice. If your site serves EU users at scale, check your obligations with a lawyer.
