As the number of people shopping online continues to rise year by year, so makes the demand for convenient and reliable online payment gateways.
The online payment gateway market value is projected to reach $191.1 billion by 2028.
When the pandemic hit, home quarantine and people's limited movement only fueled the rise in digital transactions and online payment gateways.
When the COVID restrictions were put in place, people turned increasingly to online options to get their hands on the things they needed - from medication to groceries and anything in between.
For marketplace operators, a digital payment processor is essential to doing business.
Selling items in an online marketplace like Amazon (or Yclas) or an eCommerce website requires a fast and easy way for customers to pay - this is where Paypal can come in.
Paypal is one of the most trusted and famous online payment methods available today.
This blog post will explain why using Paypal as an online marketplace payment gateway is an excellent idea for many businesses.
What is Paypal and How Did it Start?
Founded in 1998 as Confinity, Paypal was the brainchild of Max Levchin and Peter Theil.
Paypal started as security software for mobile devices but never took off.
In 1999, Paypal switched its focus and created a platform that handles money transfers.
eBay acquired Paypal in 2002, which fueled the payment gateway's popularity as more merchants began using it.
Since then, the company has grown to $97.19 billion in 2022.
Benefits Of Using Paypal In Online Marketplaces and Classified Websites
As one of the most popular and commonly used payment gateways, there are many benefits to using Paypal for online marketplaces.
Here are some:
Paypal is Easy to Integrate and Use for Payment Processing
One of the benefits of using Paypal as a payment gateway is that it is easy to integrate and use.
Paypal offers several integration options depending on the business type, the country in which the business is based, and other factors.
The company also provides user-friendly online tools to walk marketplace operators through the process.
Moreover, Paypal offers seller tools that make it easier to manage online sales.
These tools include real-time reporting, account management, and fraud protection tools.
Paypal Supports Multiple Payment Types
Paypal offers support for several payment types, including credit cards, debit cards, and gift cards.
There are also additional options available for mobile payments.
These tools let you set up multiple payment methods and payment preferences.
Paypal's Popularity Among Online Marketplace Shoppers
One of the most significant advantages of Paypal is that it is already trendy to use among online shoppers.
Very few people don't already have a Paypal account, and almost everyone who shops online has used the service at least once.
Payment has also partnered with several online marketplaces, including Bonanza, Grailed, Swappa, Walmart, Google, and Wish.
Customers already familiar with Papal are more likely to feel comfortable using it.
Familiarity also increases sales, as shoppers are less likely to abandon their carts if they are already logged into their Paypal account.
Paypal's Fraud Protection for Marketplace and eCommerce Sellers
One of the biggest challenges with online sales is combatting fraud.
In 2021, Citizens Advise, a consumer financial assistance network in the United Kingdom, found a 160% rise in online marketplace scams.
Paypal offers several fraud tools and protection for sellers.
The company's risk and fraud management tools help online marketplace operators monitor and manage online sales and identify potentially fraudulent transactions before they happen.
Sellers can set fraud detection settings at different levels to protect themselves against various types of fraud.
For example, specific fraud settings can be set up specific to new customers.
This helps protect against fraudulent transactions from new buyers who may not have enough information in their accounts to pass the fraud check.
Another way marketplace owners can protect themselves from fraud is by setting up risk rules and thresholds.
Paypal's Strong Protection for Buyers
Aside from the fraud protection, it offers to sellers and marketplace operators, Paypal also has a Paypal Buyer Protection feature.
In Buyer Protection, eligible customers are given a reimbursement for the total amount of their purchase plus shipping costs if their items never showed up.
They can also be reimbursed if the goods were delivered but damaged or weren't as described in the listing.
Yet, there are certain limitations to Buyer Protection.
Limitations are typically for intangible items like services, real estate, motorized vehicles of any kind, custom-made items, travel tickets, industrial machinery, gift cards, anything bought in person, or items that violate PayPal's or eBay's policies.
Some Challenges of Using Paypal in Online Marketplaces
On the other side, there are challenges or least items to be aware of when using Paypal as a payment gateway.
Seller Protection Doesn't Cover Services and Digital Products.
As mentioned previously, Paypal Buyer Protection does not cover intangible items, including services and digital goods.
Paypal Fees Can be High
In some instances, an issue with Paypal as a payment gateway in an online marketplace can be the fee associated with transactions and withdrawals.
Some of these are associated with instant or standard transfers/withdrawals.
Users have the option to go with standard or instant transfers when withdrawing money from Paypal to a bank account.
Standard transfers are free but could take one to three days to receive.
Instant transfers can happen within minutes, but Paypal charges 1.75% of the withdrawal amount for a fee of $0.25 - $25.
Moreover, for online marketplaces that have customers worldwide and thus accept different currencies, Paypal has a conversion service charge of 4.5% when converting foreign currency to a local one.
A steep conversion rate!
The company also charges a 2.9% plus a $0.30 fixed transaction fee for transactions paid with Paypal credit, debit, or credit cards.
Domestic transactions paid with a Paypal balance, bank account, or Amex Send Account are free, while international ones have a 5% (between $0.99 and $4.99) fee.
Violations of Terms and Conditions Could Lead to Account Suspension and Frozen Funds
Yes, Paypal is a convenient way to pay for goods and services.
However, being a vast payment gateway, the company has somewhat strict policies.
Known for being somewhat aggressive with account restrictions, using Paypal might turn off users looking to sell in an online marketplace.
Account limitations can happen for various reasons, including unusual activity in the account, failure to adhere to Paypal's terms, or when the account exceeds dispute thresholds.
These account limitations can result in the account being restricted from withdrawing, sending, and receiving money, which could last up to 180 days.
While these rules are put in place to protect buyers and sellers and not something to fear unnecessarily, they may put off marketplace operators from using the platform.
Paypal Customer Service Does Need Improvement
One of the main challenges associated with using Paypal is their customer service.
The payment gateway received a 1.3 rating on Trustpilot, with reviewers citing things issues such as being put on hold for a long time and responding with the usual copy-pasted emails to their concerns as frustrating.
Paypal also received a 3.8 rating from ConsumerAffairs, with similar issues with customer service.
While their customer service leaves much to be desired, Paypal's API, interface, website, and workflows do work fairly seamlessly.
While a good product limits the need to contact customer service, it could be challenging if the need arises to contact support.
Is PayPal Right For You When Launching an Online Marketplace?
Finding a gateway payment system that is secure, trustworthy, easy to use, and something which customers are familiar with is important.
Paypal is ideal for many online businesses because it meets those requirements.
While there are challenges to using Paypal as the payment gateway to an online marketplace, it is still one of the best choices available.
Interested in building an online marketplace? Yclas helps build marketplaces without the need for technical or hosting knowledge. Sign up for a free trial today.