Here are some up-to-date statistics and insights about Amazon's online marketplaces as of 2023-2024 - the world's largest online marketplace
1. Market Share and Revenue
Amazon's total revenue reached $524 billion in 2022 and is expected to surpass $570 billion in 2024.
Amazon dominates the U.S. e-commerce market, accounting for approximately 37.8% of all online retail sales in 2023.
In the global e-commerce market, Amazon controls roughly 13.9%, making it one of the top platforms alongside Alibaba.
Amazon's global marketplace revenue accounts for over 60% of its total sales, with third-party sellers playing a huge role.
2. Amazon Prime
Amazon Prime membership has grown to more than 200 million users globally.
In the U.S., over 76% of Amazon customers have a Prime membership, which boosts spending and brand loyalty.
Prime members spend approximately $1,400 per year on Amazon, compared to $600 per year by non-Prime customers.
3. Seller Base
Amazon has over 2.5 million active sellers worldwide.
Third-party sellers account for over 60% of units sold on Amazon.
The top-selling categories for third-party sellers include electronics, home goods, fashion, and beauty products.
Amazon generated $118 billion in sales from third-party sellers in 2022, a figure projected to grow as the marketplace expands.
4. Global Reach
Amazon operates in over 20 countries, with 15 localized marketplaces (e.g., Amazon.com, Amazon.co.uk, Amazon.de, etc.).
The largest markets outside the U.S. include Germany, Japan, and the UK.
In 2023, Amazon has been expanding its reach in emerging markets like India, Brazil, and the Middle East.
5. Traffic & Engagement
Amazon.com sees around 2.4 billion visits per month, making it the most visited e-commerce website globally.
Mobile users account for about 70% of Amazon’s total visits.
Product reviews and ratings are critical, with over 80% of shoppers relying on reviews to make purchasing decisions.
6. Advertising Revenue
Amazon’s advertising business generated $31 billion in 2022, making it the third-largest digital ad platform after Google and Meta (Facebook).
More than 2.2 million sellers use Amazon’s pay-per-click (PPC) advertising system to promote products.
7. Logistics & Fulfillment
Amazon's Fulfillment by Amazon (FBA) program serves over 66% of third-party sellers.
Amazon Logistics delivers 3.5 billion packages annually in the U.S., which accounts for around 22% of U.S. package shipments.
Amazon has more than 1,500 warehouses worldwide, totaling over 400 million square feet of space.
8. Key Consumer Insights
89% of U.S. consumers are more likely to buy from Amazon than other e-commerce platforms.
Around 44% of product searches in the U.S. start on Amazon rather than on search engines like Google.
Amazon is the leading retailer in the voice-shopping market, with millions of transactions made via Alexa-enabled devices.
9. Sustainability and Climate Pledge
Amazon has committed to being carbon-neutral by 2040 through the Climate Pledge.
As of 2023, Amazon’s renewable energy projects are on track to power 100% of its operations with renewable energy by 2025.
10. Subscription Services
Amazon Music, Prime Video, and Kindle Unlimited are popular subscription services offered by Amazon, with Prime Video alone reaching over 175 million viewers worldwide.
These statistics highlight Amazon's massive influence in e-commerce, both in the U.S. and globally. If you need any more specific insights, feel free to ask!
