Comparison

Yclas vs Directorist

Directorist turns a WordPress site you run into a directory, with its extensions in one yearly membership. Yclas is a hosted directory with hosting, AI, review tools, leads, deals and business data in one monthly price.

  • 10 AI tools, built inIncluded in Directorist: 2 of them. The rest are paid, partial or missing.
  • 28 of 40 featuresin the comparison below are paid add-ons, partial or missing in Directorist, each with its source.
  • Live in about two minutesHosting, SSL, updates, backups and support are in one monthly price.
  • Nothing to install or updateNo WordPress, theme or extensions to keep in step: one plan, kept up to date for you.

Directorist is a popular directory plugin for WordPress, with 20,000+ active installs: a free core, and a yearly membership with all of its extensions, such as claims, pricing plans, business hours and reviews by criteria. You run WordPress, its hosting, updates and backups. Yclas is a hosted directory and classifieds platform: we run the servers, and the AI, review tools, leads and deals are part of the plan.

Last checked: 22 October 2026. Facts about Directorist come from its own website; the sources are listed at the end of this page.

AI built in

AI that does the work for you.

Yclas puts AI into every part of a directory: building it, filling it, searching it and keeping it safe. Monthly AI use is included in every plan. Under each one, what Directorist offers.

AI page builder

Describe a change, such as "darker hero, bigger search, rounder cards", and the AI makes it in a draft you preview. 109 ready-made looks and drag-and-drop sections.

Directorist Not offered No AI page builder; WordPress page builders are separate [4]
AI sets up your site

Say what your marketplace is for and the AI writes your categories, subcategories, tagline and About page in your language. Live in about two minutes.

Directorist Included Directorist AI builds the directory's structure and fields from a prompt (price not stated) [5]
AI listing from a photo

Sellers add a photo; the AI writes the title, description and price, and picks the category and fields.

Directorist Not offered Not listed [3]
AI search

Visitors search the way they talk, such as "red bike under 300 near Valencia", and get the right filters.

Directorist Included AI Search extension: matches by meaning [6]
AI scam and spam checks

Every new listing is checked against your rules for scams, prohibited items, spam and wrong categories. Risky ones wait in your queue with the reason, and buyers are warned when a message asks for gift cards or off-site payment.

Directorist Not offered Not listed; reCAPTCHA and reports only [4]
Automatic listing translation

On multilingual sites each listing is translated into every site language, with its own page for search engines (Professional plan).

Directorist Not offered Translation by hand with WPML, Polylang or Loco [4]
AI suggested replies

The AI drafts a seller's reply from the listing and the conversation; the seller edits and sends it.

Directorist Not offered Not listed [3]
AI review summary and Ask

"What people say" from each listing's reviews, and visitors ask a question and get an answer from the listing and its reviews

Directorist Not offered Not listed [3]
AI drafts of review replies

The business gets a reply in the review's language and the tone it picks, and edits it before posting

Directorist Not offered Not listed [3]
AI text for category and city pages

A search title, description and intro for each "plumbers in Dallas" page, which you edit before saving

Directorist Not offered Not listed [3]
The short answer

What changes for you.

HostingDirectorist runs on WordPress on hosting you choose and maintain. Yclas includes hosting, SSL, updates and backups.
CostThe Directorist membership costs $129 a year for one site, plus your hosting and $499 a year for the app (less during its sales). Yclas starts at $19 a month for 3 months, then $69 a month, hosting and support included.
What it leaves outAI review tools, deals with vouchers, lead matching, review invitations, owner statistics and email series aren't in Directorist. On Yclas they are built in.
Feature by feature

What you get with Yclas that Directorist doesn't include.

Yclas includes all of these, on every plan unless a plan is named. For Directorist we list what its own website offers in the membership, and what it sells apart.

Not offeredNeeds a developerPaid add-onPartlyIncluded
FeatureYclasDirectorist
Business listings
Opening hours and "Open now" Weekly hours, holidays and special days, an Open now badge and an Open now filter in search Partly Business Hours extension: Open now badge and filter; special days not listed [7]
Several locations per business A business adds its other branches with address and phone; they show on its listing and the map Not offered Not listed [3]
Business details Services and price list, social links, attributes such as wheelchair access or women-owned, and your own custom fields per category Included Custom fields, listing types and listing FAQs [2]
Events Event dates, weekly, monthly or yearly repeats, a calendar of the month and "Add to calendar" for each event Partly Event tickets through the Booking extension; recurring events and a calendar not listed [8]
Compare listings Visitors put up to 4 listings side by side Included Compare Listings extension [3]
Claim your business By a code sent to an address at the business's own domain, a code texted to its phone (with an SMS add-on), or your review; optionally only with a paid plan Included Claim Listing extension: you approve claims, free or paid [9]
Fill your directory with real businesses Open business data from Overture Maps included in your plan each month, CSV import, Google Places with your own key, and lists pasted and sorted by AI Partly CSV import, and Google Places with your own API key [10]
Making money from the directory
Paid listing levels Plans you sell to businesses, each with its own number of photos and deals, statistics, a badge and members-only content (Professional plan) Included Pricing Plans extension: packages or pay per listing, recurring [11]
Featured listings and paid categories Featured listings, bump to top, boost bundles, paid categories and coupons, paid into your own account Included Paid featured listings [2]
Sponsored results Businesses buy a sponsored place above a category's results for a number of days Partly Featured listings ranked first; no sponsored places [4]
Banner ads you sell Advertisers buy a banner zone for some weeks, you approve it, and they see its views and clicks Partly Ads Manager places your ads in zones; advertisers can't buy them themselves [12]
Deals with vouchers Offers on listings and a Deals page; each customer gets a voucher with a QR code the business scans to mark it used, with a report of vouchers given and used Partly Coupon extension: discount codes on plans and bookings; no deals on listings [13]
Charge businesses for leads Per lead, or a number of leads included in their plan Included Pay Per Lead extension: owners pay to see the inquiry [14]
Bookings Appointments and rentals with a calendar and instant booking (Professional plan); paid online with deposits on the Marketplace plan Partly Booking extension: reservations and appointments; online payment not stated [8]
Reviews and trust
Reviews with owner replies Star reviews with photos and ratings by criteria, and the business replies under each one Included Reviews, with replies as a setting [15]
Review invitations The business emails customers a personal review link, or prints a QR poster for the counter Not offered Not listed [3]
Rating badge and yearly awards A badge with the listing's stars for the business's own website, and "Best of" awards for the top-rated each year Not offered Not listed [3]
Fake-review protection Reviews that look bought or self-written wait for your team, and you can put a consumer alert on a listing Partly Visitors report reviews to you; no automatic checks [16]
Verified and licensed badges ID and business document checks, and Licensed and Insured badges from the documents a business sends Partly A "claimed" mark after a claim; other badges from a third party [4]
Leads and keeping businesses
Quote requests to the nearest businesses One request goes to the closest matching businesses, and listings show how fast each one usually replies Not offered Not listed: each inquiry goes to one listing [14]
Messages Visitors and businesses write to each other inside the site, with photos and PDFs Included Live Chat extension [3]
Statistics for each business Views, calls, website, WhatsApp and directions clicks and the searches that found each listing, and a monthly report by email Partly Analytics extension for the site owner; no view for each business, no monthly report [17]
Newsletters and automated emails One-off newsletters, and email series after signing up, a first listing or going quiet, with opens and clicks per email, sent through your own email service Partly Mailchimp integration only [3]
Growth and reach
Category and city pages for search A page for every category in every city, with your own title and intro, LocalBusiness structured data, sitemaps and IndexNow Partly Structured data and meta titles; works with Yoast and Rank Math [4]
Maps and "near me" OpenStreetMap with no API key, or Google Maps; search the area on the map, by distance or near the visitor Included Google Maps or OpenStreetMap, radius and near-me search [2]
Many languages 44 languages, right-to-left included; several at once on a multilingual site (Professional plan) Partly Ready for translation, right-to-left; several languages with WPML [4]
Your own iPhone app Your directory as a branded app on the App Store, with push notifications, published for you (Marketplace plan) Paid add-on Android and iOS app, $499 a year [18]
API, webhooks and MCP An API on every plan, webhooks for Zapier and Make (Professional) and an MCP server for AI assistants (Marketplace) Partly REST API; webhooks and Zapier not yet [19]
Running the directory
Hosting, SSL, updates and backups Included in every plan, with support Not offered Not included: you run WordPress hosting, updates and backups [2]
Members-only content Pages and listing details only members on a plan can see (Professional plan) Included Private directory items for chosen users [4]
Matching Yclas with Directorist means the membership, WordPress hosting you run, the app and other plugins for email series and statistics for owners. And still not available: AI page builder, AI listing from a photo, AI scam and spam checks, Automatic listing translation, AI suggested replies, AI review summary and Ask, AI drafts of review replies, AI text for category and city pages, Several locations per business, Review invitations, Rating badge and yearly awards, Quote requests to the nearest businesses. With Yclas all of it is included, on every plan unless a plan is named, kept up to date for you.
Cost

A working site in year one.

Software, support and the things you need to keep a site online. Hosting for self-hosted software depends on the host you choose, so it is left out of their totals.

Directorist

Starter membership, 1 site, all extensions, a year of updates and support [1]$129
Or Pro, 5 sites, or Agency, unlimited sites [1]$169 or $219 a year
Mobile app for Android and iOS (optional) [18]$499 a year
WordPress hosting, updates and backups [2]Your host's price
Year one$129 + hosting

Regular prices; Directorist often runs sales (on 22 October 2026: $116 for Starter and $299 for the app). Lifetime licences cost $379 (1 site) to $749 (20 sites). Hosting depends on the host you choose, so it is left out of the total.

Yclas

Starter up to 5,000 listings · $19 a month for 3 months, then $69 a month$678
Professional up to 100,000 listings · $99 a month$1,188
Marketplace up to 300,000 listings · $149 a month$1,788
Included in the priceHosting, SSL, updates, backups, support

Year-one totals for each plan, from the pricing page. 15 days free first, with no credit card, and a 30-day money-back guarantee on every plan. Prices in US dollars; EU customers pay VAT unless they add a VAT number.

Side by side

Directorist and Yclas, point by point.

TopicDirectoristYclas
What it isA plugin for a WordPress site you hostA hosted directory, classifieds and marketplace platform: nothing to install
Software priceFree core; membership with all extensions $129 to $219 a year, lifetime $379 to $749$19 a month for 3 months, then $69 a month (Starter). Every plan includes hosting.
ServerYou rent and run it, with WordPressIncluded, with SSL on your own domain
UpdatesYou update WordPress, the theme, Directorist and its extensions; updates stop when the membership endsDone for you
Filling the directoryCSV import, and Google Places with your own keyOpen business data included every month (200 in the trial, 1,000 on Starter up to 20,000), CSV, Google Places and AI-sorted lists
ReviewsReviews, replies as a setting, criteria in an extensionReplies, photos, ratings by criteria, invitations, a website badge, awards, AI summaries and reply drafts
AI helpDirectorist AI builds the directory's structure; AI Search extensionTen AI tools with monthly use included, from the page builder to review summaries and reply drafts
PhonesAndroid and iOS app, $499 a yearYour own branded iPhone app on the App Store (Marketplace plan); mobile-first themes
Latest releaseDirectorist 8.10.5, 18 October 2026; 20,000+ active installs on WordPress.orgUpdated continuously, with nothing for you to install

Also on every Yclas plan

  • 44 languages, right-to-left included, multilingual sites and any currency
  • Your own domain with one DNS record, and SSL set up automatically
  • 17 payment gateways, including Stripe, PayPal, Mollie, Mercado Pago and Razorpay
  • A money wizard that sets up paid posting, featured listings and plans in a few clicks
  • Cookie consent that holds back analytics and ad code until visitors accept
  • Reporting of illegal listings with a review queue, as the EU Digital Services Act asks
  • Captcha with no setup, listing drafts that save themselves, and favourites
  • Custom CSS and code, conditional custom fields and a catalogue of add-ons
  • Ready-made connections for Zapier, Make, Google Sheets, Mailchimp, Slack and HubSpot
  • A share kit with WhatsApp, Facebook, Telegram and X buttons and a social image for every listing

The AI features and the page builder work with the Nova theme, the default for new sites. Compare plans →

Your own design

Make it yours without hiring a developer.

With Directorist, a design beyond the theme's options usually means paying a developer or designer. Yclas includes a page builder you use yourself: describe what you want, or change it by hand.

The Yclas page builder

  • Describe the change in plain words, such as "darker hero, bigger search, rounder cards", and the AI makes it in a draft you preview before you publish.
  • Start from 109 ready-made looks for cars, property, jobs, services, equipment and more, then change colours, fonts, buttons and spacing.
  • Build pages from a library of sections: hero with search, categories, latest listings, how it works, locations, map, text, image and text, features, testimonials, FAQ, stats, call to action and logos, plus custom code sections for anything else.
  • Drag sections into place, edit text right on the page, and check it on desktop, tablet and phone, next to your live site.
  • Write and rewrite text with AI, and use free photos from Pexels and Unsplash or your own.
  • Add pages, save blocks to reuse, undo any step, restore an earlier version, schedule publishing up to 90 days ahead, and share a preview link for 7 days.

Included in every plan. Want us to do it for you? Our team also does custom design and development.

The usual route with Directorist

Directorist themes and templates, in the membership [1]Included
A WordPress developer on Codeable [20]$80 to $120 an hour

Hourly work adds up with every change: a new section, a seasonal banner or a fix after an update is another job to brief, wait for and pay for.

Switching

Moving from Directorist

The Yclas importer reads a Directorist site's WordPress database export directly.

  1. Export your WordPress database as a .sql or .sql.gz file, the kind phpMyAdmin or your hosting panel makes.
  2. Start a free trial, choose "I already have a site" in the sign-up wizard, and upload the export in Move your site to Yclas.
  3. Match the fields, check the dry run (a preview with any errors, nothing is saved yet), then import.

Listings come across with their categories, addresses, prices, phones, websites and photos, and users as accounts. Locations and custom fields are set up again on Yclas. Passwords are not copied: imported users set a new one. You can undo the latest import within 7 days.

When Directorist may be the better choice

  • Your site already runs on WordPress and you want the directory inside it.
  • You want WordPress plugins and page builders such as Elementor, or your own hosting.
  • You run many small directories and want one licence for all of them.
  • You want an Android app as well as iPhone.

If none of these fit, and you would rather spend your time on your directory than on a server, try Yclas.

Questions

Questions people ask

Other comparisons:

Is Directorist cheaper than Yclas?

On the price tag, yes: $116 a year for one site, but you pay for hosting and keep WordPress, the theme and the extensions updated. Yclas starts at $19 a month for 3 months, then $69 a month with hosting, updates, support and AI included.

Can I move my Directorist site to Yclas?

Yes. Export your WordPress database and upload it to Move your site to Yclas: listings with their categories, addresses, prices, phones, websites and photos, and users, come across after a dry run you can check. You can undo the latest import within 7 days.

Does Yclas have claim listings and pricing plans like Directorist?

Yes: claims by a code at the business's own domain, a code texted to its phone (with an SMS add-on) or your review, and paid listing levels with their own photos, deals, statistics and badge.

Can I fill a new Yclas directory with businesses?

Yes. Search open business data from Overture Maps and import the results as listings their owners can claim, with a number of records included every month. Google Places with your own key and CSV work too.

Do I need hosting for Yclas?

No. Hosting, SSL, updates, security fixes and backups are part of every plan. You start on a free yourname.yclas.com address and can connect your own domain.

Try Yclas free for 15 days.

No credit card. Your site is live in about two minutes.

Start your free trial