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Guides

Growing your marketplace

Ten guides on bringing people to a classifieds site or marketplace and keeping them: a marketing plan, the first sellers and buyers, SEO, social media, content, email, paid ads, referrals, community and the numbers to watch.

  1. How to Market an Online Marketplace: A 90-Day Plan

    How to market an online marketplace on a small budget: what to do before launch, a 90-day marketing plan table, and how to keep growing after.

  2. How to Attract Sellers and Buyers to a New Marketplace

    Solve the chicken-and-egg problem: which side to get first, how to seed listings legally and how to recruit your first 50 sellers, with a message template.

  3. How to Improve SEO for Classified Websites

    Improve SEO for classified websites: fix expired listings, duplicates, filter pages and index bloat, add structured data, and follow our SEO checklist.

  4. How to Promote a Classified Website on Social Media

    Which networks fit your niche, Facebook and WhatsApp group rules, auto-posting listings, short video, local influencers, and a weekly posting plan.

  5. Content Marketing for Marketplaces: What Works

    Content marketing for marketplaces on a small budget: buying and price guides from your listings, user-generated content, seller stories and AI search.

  6. Email Marketing for Marketplaces: The 5 Emails That Matter

    Email marketing for marketplaces and classifieds sites: the 5 emails that matter, consent rules, Gmail and Yahoo sender rules, and an email calendar.

  7. Paid Advertising for a Marketplace: Google and Facebook Ads

    Paid ads for a small marketplace: when it pays, why to pay for sellers first, Google Ads and Facebook ads rules in 2026, and a first-month test plan

  8. Marketplace Referral Programs and Word of Mouth

    How to set up a marketplace referral program: what to reward, how to stop self-referrals, local partners, affiliates, social proof and the rules in 2026.

  9. Marketplace User Retention: Keep Users Coming Back

    How to keep users coming back to a marketplace: fresh listings, alerts and digests, seller follow-up, community and a monthly retention checklist.

  10. Online Marketplace KPIs and How to Track Them in GA4

    The marketplace metrics a small classifieds site should watch, how to set them up in Google Analytics 4, and a one-page weekly dashboard to copy.

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