Running your marketplace

Design and user experience

• Classified Website Design: Navigation, Search and UX Mistakes to Avoid

  Classifieds site design: navigation, search that 56% of sites get wrong, 70.22% checkout abandonment, WCAG 2.2, Core Web Vitals and common mistakes to fix.

• Mobile Classifieds Websites: Features, Speed and PWAs

  Mobile features for classifieds sites: Core Web Vitals targets (LCP 2.5 s, INP 200 ms), mobile-first indexing, PWAs on iPhone, search, chat and payments.

• Marketplace Accessibility: WCAG 2.2 and the European Accessibility Act

  Marketplace accessibility: the European Accessibility Act (since 28 June 2025), key WCAG 2.2 criteria and fixes for the six most common WebAIM errors.

Onboard sellers and buyers

• How to Onboard New Sellers and Buyers on a Classifieds Site

  Onboard sellers and buyers: short sign-up, INFORM, DSA and 1099-K seller rules, a seller checklist, and Baymard's 70.22% checkout abandonment reasons.

• The Classifieds Listing Page: What Buyers Look For

  Listing page checklist: titles, photos, trust signals, Core Web Vitals, Product markup, Baymard's checkout abandonment reasons and INFORM seller rules.

Help sellers write good ads

• How to Write a Classified Ad That Sells: Titles, Photos and Price

  Write a classified ad that sells: an 80-character keyword title, up to 24 photos, Craigslist and Facebook fees, and how to avoid overpayment scams.

• Using Classified Ads for Your Business Lead Generation

  Get business leads from classified ads: Craigslist, Facebook Marketplace and Nextdoor fees, UTM tracking, TCPA consent and the FTC's 2024 fake review rule.

Shipping and operations

• Marketplace Shipping and Logistics: Carriers, Costs and Drop Shipping

  Packaging materials, flat vs calculated rates, 2026 carrier price rises, the end of US de minimis, the EU EUR 3 duty, and how drop shipping works.

• How to Handle Marketplace Downtime: Causes, Prevention and Lessons

  Handling marketplace downtime: common causes, prevention, outage communication, and lessons from the 2024-2025 CrowdStrike, AWS and Cloudflare outages.

Trust and safety

• How to Ensure Trust in a Marketplace: 8 Levers

  How to ensure trust in a marketplace: verify sellers, show honest reviews, stop scams, set clear rules, protect data, handle disputes, refunds and support.

• Reviews in Marketplaces: Ratings, Verified Sellers, Vetting

  How seller ratings, verified badges and vetting build marketplace trust, plus the INFORM Act, EU DSA and the FTC, UK and EU rules on fake reviews.

• Marketplace Fraud Prevention: How to Stop Scams and Spam

  How to prevent scams, fake profiles and spam on a classifieds site or marketplace: common scams, listing checks, AI screening, reports and the law.

• Marketplace Compliance: GDPR, DSA, Privacy and Security

  Marketplace compliance in 2026: GDPR, CCPA, the DSA, UK Online Safety Act, INFORM, DAC7 and 1099-K reporting, consumer law, 2FA and payment security.

• How to Handle Disputes in a Marketplace: A Practical Guide

  How to handle marketplace disputes: a step-by-step process, evidence, deadlines, chargebacks and EU DSA rules, with eBay, Etsy and Vinted examples.

• How Do Marketplaces Handle Refunds and Returns?

  How marketplaces handle refunds and returns: who pays, time limits, EU and UK 14-day rules, private sellers, real examples and how to reduce returns.

• Online Marketplace Moderation: Rules, Tools and Policies

  How to moderate listings and users on a classifieds site or marketplace, write clear policies and a prohibited items policy, and meet the EU DSA.

• The Role of Customer Support in Marketplaces

  What is the role of customer support in marketplaces? How to help buyers and sellers: help centre, reply times, escalation and 2026 rules.