State of Niche Marketplaces 2026: The Leading Marketplaces in Every Category

The general classifieds sites and the big marketplaces are where most people start, but much of the money in online classifieds is made by sites that serve one category. Auto Trader in the UK, Rightmove, REA Group, SEEK, CarGurus and Bring a Trailer each do one thing, and their owners make more profit on each dollar of revenue than almost any other kind of internet company. In 2025 and 2026 the niche sites were also where most of the deals happened: private equity sold vertical portals one by one, eBay bought its way into fashion resale and collectibles, CoStar bought Australia's number two property portal, and Copart bought the leading online platform for dealer trade-ins.

This is our first yearly State of Niche Marketplaces report, the fourth in the series after State of Classifieds 2026, State of Marketplaces 2026 and State of Classifieds Pricing 2026. The first two go country by country; this one goes category by category. It covers almost 90 niches and regional markets in five groups: vehicles, property and rentals, jobs and services, agriculture, industry and B2B, and hobbies, collectibles and lifestyle. For each niche it names the leading sites, who owns them, how they make money and one published figure for their size. It starts with the ten changes of the year and the groups that own the niche sites, and ends with the openings we found: niches and countries where the leader is weak, has raised prices sharply or has left. The category tables are also a free download (CSV).

Part of the guide Marketplaces by category

How we built this report

We checked each niche's leaders against a source dated 2024 or later where the fact can change: company results and stock exchange filings, the sites' own pages, national and trade press such as Online Marketplaces, and court and regulator documents. Every source in this report was opened and checked in November 2026; where a figure could not be confirmed, we left it out or put a dash in the table. The sources are numbered in the text and listed at the end.

Four notes on the numbers:

• What counts as a niche site. A site or app that serves one category of goods, services or users. It can be a classifieds site (ads only, the sale happens elsewhere), a marketplace (the platform takes part in the sale), an auction site or a lead-generation directory. General sites such as Craigslist, OLX, eBay as a whole and Facebook Marketplace appear only as rivals.
• "Latest figure" in the tables is one published number with its period: revenue, the value of goods sold, listings or users. The periods differ from company to company, so compare them with care.
• GMV and take rate. GMV (gross merchandise value) is the value of goods sold through a platform. The take rate is the share of that value the platform keeps as revenue. Where we worked a take rate out ourselves, by dividing revenue by GMV, the text says so.
• Traffic. We did not use traffic estimates in this report unless a company published its own figure, because the estimate services block automated checks.

Example site Have a site like this This is how your site can look on Yclas. Pick the Reuse design or one of 100+ others, add your own domain and categories. Free for 15 days. Start from this example Second Round Market is a made-up example with demo listings, not a real business.

Find a niche

Each niche in the report, by group. Each link goes to the part that covers it.

• Vehicles: Car portals · Cars sold online · Enthusiast car auctions · Motorcycles, RVs and caravans · Boats and aircraft · Car parts · Peer-to-peer car rental · Damaged and salvage cars · Electric vehicles · Wholesale dealer-to-dealer
• Property and rentals: Homes for sale: US · UK and Australia · Continental Europe · Gulf, India and Latin America · China · Long-term rentals · Rooms and flatshares · Mid-term and student rentals · New homes · Holiday rentals and camping · Commercial property and land · Parking and workspace
• Jobs and services: General job boards · Niche job boards · Shift staffing · Freelance · Home services · Child, senior and pet care · Tutoring · Doctor and beauty booking · Weddings · Moving and delivery
• Agriculture, industry and B2B: Tractors and farm machinery · Tractors in India · Livestock · Farm inputs and produce · Heavy construction equipment · Trucks and trailers · Industrial and surplus auctions · Liquidation and returns · Medical and solar equipment · Wholesale goods
• Hobbies, collectibles and lifestyle: Pets · Horses · Music gear · Bikes and sports gear · Watches · Sneakers and streetwear · Luxury resale · Wedding dresses · Trading cards and collectibles · Collectibles auctions · Records and music media · Tickets · Design furniture · Refurbished electronics · Handmade, vintage and art

Ten things that changed for niche marketplaces in 2025-2026

1. Private equity sells in pieces

The largest European vertical sites now belong to buyout firms, and those firms are breaking up what they bought. A consortium led by Permira and Blackstone took Adevinta private in May 2024¹³. Since then it has agreed to sell its stake in Austria's willhaben, and in July 2025 its Spanish business (InfoJobs, Fotocasa, coches.net and others) to EQT at a reported enterprise value of about €2 billion¹⁴. The owners also hired JPMorgan and Goldman Sachs to prepare a 2026 listing of mobile.de, Germany's car leader, at a value of up to €10 billion. In November 2025 Reuters reported that Prosus and EQT had shown early interest in buying it instead, though no sale process had started¹⁵. We found no report of a listing or an agreed sale by early November 2026.

KKR and CPP Investments did the same with Axel Springer's classifieds. They took control of StepStone (jobs) and AVIV (SeLoger, Immowelt, Immoweb) in a split agreed in 2024¹⁶. In December 2025 they agreed to sell Israel's Yad2 to Apax for about $950 million. Yad2 was expected to earn about €83 million in revenue and €37 million in adjusted EBITDA (profit before interest, tax, depreciation and amortization) in 2025, a margin near 45%¹⁷. Permira and Blackstone also put $525 million into Dubai's Property Finder for a minority stake, with General Atlantic staying on as an investor¹⁸.

The bet behind these deals is simple. One country and one category, run well, earns more per euro of revenue than a mixed group of sites, so the parts sell for more than the whole.

2. Buyers from far away

The buyers of niche portals are no longer only European groups buying in Europe. CoStar, an American commercial-property data company, completed its purchase of Domain, Australia's number two property portal, in August 2025¹⁹. It paid about $1.9 billion and plans to run Domain, and the UK's OnTheMarket, on its Homes.com software⁴. Domain's first move under CoStar was to cap yearly price rises for agents at 4% from July 2026, a direct challenge to REA Group's pricing²⁰.

Prosus's OLX bought France's La Centrale, a used-car portal, for about €1.1 billion, after selling its last OLX Autos business in August 2025 and its sites in Chile, Colombia and Mexico²¹. Hellman & Friedman's AutoScout24 agreed in August 2024 to buy Canada's TRADER Corporation (AutoTrader.ca) from Thoma Bravo²² and closed the deal in December 2024²³.

Some went the other way. REA Group agreed in July 2026 to sell India's Housing.com to Aurum PropTech and keep a 24.9% stake in Aurum². Stock markets reopened too. Switzerland's SMG Swiss Marketplace Group (Homegate, AutoScout24 Switzerland, Ricardo) listed in September 2025 at a value of about CHF 4.5 billion²⁴. StubHub listed in New York the same month (see Tickets below). Dubizzle Group, owner of the property portal Bayut, postponed its Dubai listing in October 2025 without giving a reason, about two weeks before trading was due to start²⁵.

3. eBay buys niche brands

eBay used to be the general marketplace that niche sites competed against. Now it is buying niche sites. In May 2024 it bought Goldin, an auction house for trading cards and memorabilia, from Collectors, PSA's parent, and sold its card vault to PSA²⁶. It completed its purchase of Tise, a Norwegian resale app, on October 1, 2025²⁷. Then it bought Depop, the second-hand fashion app, closing on July 30, 2026 and paying $1.4 billion in cash after a preliminary adjustment³.

The seller was Etsy. It first sold Reverb, the music gear marketplace, on June 2, 2025²⁸. Its filings put the price at $105 million in cash, paid by a group formed by Creator Partners and Hawaii's Servco Pacific⁶. Depop followed, even though its fourth-quarter 2025 GMS (gross merchandise sales) had grown 37% at constant currency²⁸.

The result shows in the numbers. With Depop included, eBay's third-quarter 2026 GMV (the value of goods sold through the platform) rose 15% to $23.2 billion, about twice its 2025 growth rate³. For niche founders, the lesson cuts both ways. A big buyer will pay for a strong community in one category. But the parent that owns a niche site may not keep it if it does not fit its main business.

4. Live video sells collectibles

Trading cards, toys and other collectibles moved onto live video in 2025. Whatnot, where sellers run live auctions on their phones, reported more than $8 billion of live GMV in 2025. It raised $545 million in 2026 at a $20 billion valuation, up from $11.5 billion in its October 2025 round, and it claims nearly 60% of live shopping in North America and Europe⁷.

The general platforms followed. eBay says eBay Live, its own live shopping feature, is growing at triple-digit rates and runs at a multibillion-dollar yearly rate³. Card marketplaces, grading and sneaker resale are covered in the Hobbies section below.

Live selling changes who wins. On a search-based site, the seller with the best price and photos wins. On a live app, the seller with an audience wins. A collector who has built a following can sell in a stream what would sit unsold in a listing. For a new niche site, video and community features now count as much as search filters.

5. Portals move closer to the sale

The classic vertical site sells ads and leads. The buyer and seller close the deal elsewhere. In 2025-2026 more of them tried to handle the deal itself. In the US, mortgage lender Rocket Companies completed its purchase of the property portal Redfin on July 1, 2025. It now offers "Rocket Preferred Pricing", money incentives for buyers who use both its mortgage and its brokerage services²⁹. In the UK, Checkatrade, a directory of vetted tradespeople, added online booking with an upfront price and payment through its site in May 2026³⁰. In cars, the companies that sell online are mostly dealers holding their own stock, led by Carvana in the US and Auto1 in Europe (see Vehicles below).

Not every portal found the deal side worth it. CarGurus said with its second-quarter 2025 results that it would wind down CarOffer, its dealer-to-dealer trading business, to focus on its marketplace³¹. OLX sold Kiwi Finance, a Romanian real estate finance platform, in August 2025³². Handling money, cars or loans brings more revenue per buyer. It also brings stock risk, licenses and thinner margins than a listing fee. The leaders that kept margins above 60% (see point 6) mostly stayed with listings.

6. Price over volume

The listed portals for property, cars and jobs grew mostly by charging their customers more, not by getting more listings. REA Group's homes-for-sale listings were flat in the year to June 2026, but its revenue from continuing operations rose 12%. Premiere+, its top listing product, rose 7% in price, and REA plans another 8% rise in the year to June 2027².

The margins show how strong the leaders are. Rightmove's underlying operating margin was 70% in 2025¹. Scout24's ordinary operating EBITDA margin was 62.5%³³, and Auto Trader's operating margin was 63% in the year to March 2026³⁴. Auto Trader also charges private sellers to list a car, and that line brought in £26.6 million in the year to March 2025³⁵.

Being number one matters more than ever. In US cars, CarGurus grew far faster than Cars.com in 2025, and in Australian jobs SEEK raised prices per ad while paid ad volumes fell (see Vehicles and Jobs and services below).

This is the clearest opening in the report series. Agents and dealers who pay more every year for the same listings are customers for a cheaper rival. Domain's 4% price cap under CoStar (point 2) is a big company betting on exactly that.

7. AI assistants as a way in

Buyers started to search inside chatbots, and the biggest niche brands moved there early. Zillow launched an app inside ChatGPT in October 2025 that shows listings, photos and prices in the chat and sends the user back to Zillow to book a viewing³⁶. Thumbtack, the US home-services marketplace, took part in a research preview of OpenAI's Operator agent and announced its own ChatGPT app in October 2025³⁷. France's leboncoin, which leads cars and property ads there alongside general goods, added a ChatGPT app in February 2026³⁸.

Some assistants now complete the purchase. On September 29, 2025, OpenAI launched Instant Checkout in ChatGPT, built with Stripe, starting with US Etsy sellers. The merchant gets a payment token limited to its own cart, not the buyer's card details³⁹. Etsy added agent shopping deals with Google and Microsoft in January 2026²⁸.

For portals, the risk is that the chatbot becomes the place where buyers compare options, and the portal becomes a data feed behind it. The portals' value has always rested on being the first place buyers look. A brand with its own app in the assistant keeps its name in front of the buyer. A small site has no such deal. It depends on how search engines and assistants choose to show its pages, so clean, structured listing data (price, location, specs, availability) now matters more than it did.

8. AI hits jobs and freelancing

Job sites felt AI from two sides: fewer hires in some roles, and new tools that make posting and screening cheaper. Recruit Holdings, the Japanese owner of Indeed, cut about 1,300 jobs in July 2025, around 6% of its HR technology unit, and folded Glassdoor into Indeed⁸.

Freelance marketplaces split. Fiverr, built on small fixed-price jobs such as logos and translations, saw active buyers fall from 3.6 million to 3.1 million in 2025 and expects revenue to fall in 2026⁹. It cut about 250 jobs in September 2025⁴⁰. Upwork, which serves larger projects, held up better, helped by AI-related work (see Jobs and services below).

The pattern for niche job sites is that simple, repeatable tasks are the first to go. Work that needs a license, a place or a specialist (nurses, truck drivers, trades, care workers) is harder for AI to replace, and general job boards serve it less well.

9. Home services shrink

Home services had a bad 2025-2026. IAC spun off its whole stake in Angi, the largest US home-services marketplace, on March 31, 2025, making it an independent listed company. Angi's revenue fell 13% to about $1.03 billion in 2025, 12% of it international, where it owns HomeStars (Canada), MyBuilder (UK), MyHammer (Germany), Travaux (France) and Werkspot (Netherlands)¹². Its revenue kept falling in 2026 (see Jobs and services below).

IAC also agreed in March 2026 to sell Care.com, the babysitter and caregiver marketplace, to Pacific Avenue Capital Partners for about $320 million in cash⁴¹.

The models are moving from selling leads (the pro pays for a contact that may not turn into a job) toward booking and payment, where the platform is paid only for completed work.

10. Stricter rules

Regulators went after hidden fees, anonymous sellers and unlicensed rentals. In the US, the Federal Trade Commission's rule on unfair or deceptive fees took effect on May 12, 2025, and forces ticket sellers to show the full price, fees included. In April 2026 StubHub agreed to pay $10 million, its first big case under the rule, to settle charges that it hid mandatory fees in the first days after the rule began⁴². The INFORM Consumers Act, in force since 2023, makes US marketplaces collect and verify the bank, tax and contact details of "high-volume" sellers (200 or more sales and more than $5,000 a year)⁴³. Its first enforcement came in September 2025: Temu agreed to a $2 million civil penalty for not showing those sellers' details, such as addresses, and for gaps in its reporting tools⁴⁴. Ticket resale is getting the hardest rules of all, in the UK and the US (see Tickets below).

In the EU, the Digital Services Act (DSA) requires marketplaces to show sellers' contact details and to make reasonable efforts to spot-check the products sold on them⁴⁵. The Commission fined Temu €200 million under it in May 2026⁴⁶.

Short-term rentals got their own EU law. Since May 20, 2026, where a country runs a host registration scheme, platforms must check hosts' registration numbers and send monthly activity data to the authorities⁴⁷. Barcelona plans not to renew its 10,101 tourist-apartment licenses when they run out in November 2028⁴⁸.

For a small niche site, compliance is now a fixed cost. Seller checks, fee display, price caps and data reporting cost about the same to build for a thousand sellers as for a million, which favors the large groups.

Who owns the niche marketplaces

A few dozen groups own the leading niche sites. Most are listed specialists in one category and one or two countries: Rightmove, REA Group, Scout24 and Zillow in property, Auto Trader, CarGurus and CAR Group in cars, SEEK and Info Edge in jobs. They publish full results and charge agents, dealers and employers monthly fees. Then come private equity owners, who now hold much of Europe's car, property and job sites and publish little. A third group is the collectibles and resale players (eBay, Whatnot, StockX, The RealReal), which take a commission on each sale instead of selling ads. The table lists the latest revenue each group publishes, in its own currency and financial year. Where a group does not report a niche separately, the cell says so or shows a dash. Our earlier reports cover the general classifieds groups (State of Classifieds 2026) and the big general marketplaces (State of Marketplaces 2026).

Adevinta

Adevinta was built from Schibsted's classifieds and eBay's, which it bought in a 2020 deal that gave eBay $2.5 billion in cash and about 44% of the group⁶⁶. Permira and Blackstone have owned it since May 2024. Its last published quarter, the first of 2024, had revenue of €480 million¹³. After the sales in Austria and Spain, it says it will focus on mobile.de, Kleinanzeigen, leboncoin, Marktplaats and Subito, in Germany, France, the Netherlands and Italy⁶⁷.

Vend, Schibsted's former marketplaces arm, still holds about 14% of Adevinta⁶⁸. It cut the value of that stake by NOK 2.8 billion in late 2025, a sign that buyers now pay less for classifieds groups than in 2023⁶⁹. Inside the group, leboncoin's long-time chief executive Antoine Jouteau left at the end of 2025, Kieren Cooney took over in June 2026, and staff went on strike for the first time in March 2026⁷⁰.

KKR, AVIV and StepStone

Axel Springer's classifieds were one of Europe's largest groups of property and job sites. KKR and CPP Investments became majority owners on April 29, 2025, and StepStone became a separate joint venture⁷¹. The Yad2 price (see point 1) came in below the $1.0 to $1.2 billion KKR was said to want. Yad2's revenue split shows how a one-country general portal really earns: real estate 56%, cars 27%, jobs 15%¹⁷. The group publishes no results. Axel Springer shelved a planned StepStone listing in 2022 after Russia invaded Ukraine, when StepStone was valued at about €7 billion⁷². We found no 2026 report of a new attempt.

CoStar Group

CoStar made its name selling commercial-property data, and it now spends that cash on consumer portals. Its revenue was $3.25 billion in 2025⁵⁴, up 19%, and it expects $3.78 billion to $3.82 billion in 2026⁴. It planned to grow the Homes.com sales team from 230 to about 750 people in 2025⁷³. Abroad it now owns OnTheMarket in the UK and Domain in Australia, both number two or lower in their markets, and in both it is using price to win agents from the leader (see point 2). Homes.com, Apartments.com and LoopNet are covered in the Property section below.

Zillow

Zillow had 2025 revenue of $2.58 billion, up 16%⁵⁵. It also sells rental listings and mortgages, which ties a search site to the deal itself. The US fight now has three sides: Zillow, CoStar's Homes.com, and Rocket, a mortgage lender that bought Redfin to link loans and agents²⁹. Its audience, rentals and listing fights are covered in the Property section below.

REA Group and Rightmove

These two show what a dominant national property portal can earn (see point 6). In 2024 REA tried to buy Rightmove and walked away on September 30 after four rejected proposals, the last worth about 781 pence a share⁷⁴. Both now face a CoStar-backed number two cutting prices, and both are testing how far agents will accept yearly increases.

Car portals

Car portals earn from dealer subscriptions, which makes them steady but tied to dealer health. Auto Trader leads the UK with more than 75% of minutes spent on car marketplaces there, by its own measure, and 81.6 million cross-platform visits a month³⁵. CAR Group, owner of carsales, is the most international, with Webmotors in Brazil, Encar in Korea and Trader Interactive in the US. In Europe, the two leaders, mobile.de and AutoScout24, are both owned by private equity. The details are in the Vehicles section below.

eBay and Etsy

eBay and Etsy went in opposite directions. eBay now leans on collectibles, parts and used goods, and it bought its way into fashion resale and high-end cards with Depop, Tise and Goldin. Including Depop and Tise, it had 147 million active buyers in the third quarter of 2026, against 136 million without them³. Etsy went back to its core marketplace. In the third quarter of 2026 its marketplace GMS was $2.65 billion, up 8.8%, and its take rate (revenue as a share of sales) rose to 26.2%, mostly from seller ads and fees⁷⁵. For niche founders, Etsy's take rate is the opening. Etsy's revenue equals about a quarter of what its sellers sell, so sellers have a reason to try cheaper niche sites.

Auction groups

RB Global and Cox Automotive run large wholesale auctions for machines and cars in North America. RB Global owns Ritchie Bros., which auctions construction and transport equipment, and IAA, a vehicle auction business. It added J.M. Wood, a US equipment auctioneer, in 2025, and expects the value of goods it sells to grow 5% to 8% in 2026⁵³. Its sales and fees are covered in the Agriculture, industry and B2B section below.

Cox Automotive, part of Cox Enterprises, combines a consumer portal (Autotrader, Kelley Blue Book), the Manheim dealer auctions, and dealer software such as Dealertrack, Dealer.com and vAuto⁷⁶. It publishes no revenue. Its value to dealers is that it sits at both ends of a used car's life: where the dealer buys it at auction and where the dealer advertises it. For a newcomer, the lesson is that the big auction houses win on trust and logistics (inspection, transport, payment) as much as on the auction software.

Vehicles

Vehicles are the oldest and richest vertical in online classifieds. A car is the second-largest purchase most people make, dealers have large advertising budgets, and buyers compare many listings before they decide. That is why the listed car portals, CarGurus and Cars.com in the US, Auto Trader in the UK and CAR Group (carsales) in Australia, are among the most profitable classifieds businesses anywhere. Around them sit online car retailers, which buy and resell cars themselves, and true marketplaces that take a fee on each sale: enthusiast auction sites, salvage auctions and dealer-to-dealer wholesale platforms. Smaller niches follow the same pattern: motorcycles, RVs and caravans, boats, aircraft, parts and peer-to-peer car rental.

Ownership is split between listed companies, media groups and private equity. CAR Group owns carsales in Australia, 70% of Webmotors in Brazil and Trader Interactive in the US⁷⁷, whose sites include Cycle Trader and RV Trader⁷⁸. Hellman & Friedman agreed to buy AutoScout24 from Scout24 in December 2019⁷⁹. Permira and Blackstone own mobile.de through Adevinta, and Prosus's OLX owns France's La Centrale (see the owners section above). Hearst owns Bring a Trailer, the leading enthusiast auction site.

The main changes in 2025-2026 were about who handles the transaction. Carvana kept growing fast. CarGurus shut its CarOffer dealer-to-dealer business, and Getaround left US car sharing and then sold its European arm^31,80. Copart, the salvage auction leader, bought the wholesale platform ACV Auctions in October 2026⁵. Permira sold a majority of Boats Group to General Atlantic and CPP Investments⁸¹.

Car portals

The big car portals make money from dealers, not from buyers. A dealer pays a monthly subscription to list its stock, and pays more for better placement, leads and data tools. Private sellers usually pay a small fee per ad. Growth now comes mostly from charging each dealer more, not from adding dealers.

United States. CarGurus is the largest by revenue. It made $907.0 million in 2025, up 14%, and had 26,049 paying dealers in the US and 8,360 abroad at year-end⁴⁹. It ranks listings by a "deal rating" that compares the asking price with its own price estimate. Cars.com grew only 1% in 2025, to $723.2 million of revenue⁵⁰. In the third quarter of 2025 it had 19,526 dealer customers and 25.5 million average monthly unique visitors⁹³. Autotrader, the third big site, belongs to the private Cox Automotive and does not publish separate figures.

UK and Europe. Auto Trader dominates the UK. It made £624.3 million in the year to March 2026, up 4%, at an operating margin of 63%, among the highest of any listed classifieds company³⁴. In continental Europe each large country has its own leader. mobile.de, which Reuters calls Germany's largest auto marketplace, leads Germany¹⁵. Its owners have prepared a listing or sale (see point 1 above). AutoScout24 calls itself the largest pan-European car marketplace, with more than 30 million monthly users, over 2 million listings and more than 40,000 dealer partners⁹⁴. Scout24 sold it, together with the loan comparison site Finanzcheck, to Hellman & Friedman for €2.892 billion⁷⁹. La Centrale leads France and now belongs to OLX (see point 2 above). EQT agreed to buy coches.net in Spain with the rest of Adevinta Spain⁹⁵. The country-by-country detail is in State of Classifieds 2026.

Asia-Pacific. carsales leads Australia. CAR Group's revenue rose 6% to about A$1.25 billion in the year to June 2026, and its Australian revenue rose 7%⁵¹. The group also owns Encar in South Korea⁷⁷. In India, CarDekho Group's revenue rose 24% to ₹2,795 crore (about $330 million) in the year to March 2025, and its loss narrowed to ₹266 crore. That figure includes insurance (InsuranceDekho) and loans as well as car ads⁹⁶.

Latin America. Webmotors leads Brazil. carsales owns 70% after buying 40% from Santander in 2023 at a value of R$3.1 billion, and Santander kept exclusive rights to offer loans and insurance on the site⁹⁷. CAR Group calls Webmotors the clear market leader in Brazil and chileautos, which it also owns, Chile's leading car marketplace. It counts about 38 million monthly visits across its Latin American sites⁷⁷. OLX closed in Peru and Ecuador in 2022 and in Argentina, Mexico and Colombia by 2023⁹⁸.

Middle East and Africa. dubizzle leads the UAE, and in February 2025 Dubizzle Group bought Hatla2ee, an Egyptian car site with more than 2 million monthly visitors⁹⁹. In South Africa, AutoTrader and Cars.co.za had more than 80% of the online car classifieds market between them, and the competition regulator told the leading platforms to cut prices for small dealers to nearer what large dealers pay¹⁰⁰.

Cars sold online

An online car retailer is not a marketplace. It buys cars, fixes them, and sells its own stock with home delivery and a return period. It earns the margin on each car plus loans, warranties and trade-ins. This needs a lot of capital, and most early players failed or shrank.

Carvana won in the US. It sold 596,641 cars to consumers in 2025, up 43%, on revenue of $20.3 billion, with $1.9 billion of net income, helped by a one-off tax accounting benefit of about $685 million¹⁰¹. Growth continued in 2026: 217,385 retail units in the third quarter, up 39%, and $8.04 billion of revenue⁸².

In Europe, Auto1 is mostly a wholesale business. It sold 842,271 cars in 2025. Most went to dealers through AUTO1.com, and 101,539 went to consumers through its retail brand Autohero¹⁰². The UK shows how hard the model is. Cazoo, once worth more than £5 billion, went into administration in May 2024¹⁰³. Cinch, owned by Constellation Automotive, lost £100.3 million before tax in the year to March 2025 on more than £1 billion of revenue. It has never made a profit and has opened physical stores¹⁰⁴.

Kavak, from Mexico, was valued at $8.7 billion in 2021. It raised $127 million in a round that closed in March 2025 at a $2.2 billion valuation¹⁰⁵. In India, Cars24's revenue fell 10% to ₹6,233 crore in the year to March 2025, and its loss widened to ₹543 crore. Car sales through auctions and retail made up about 92% of revenue¹⁰⁶.

For a newcomer the lesson is clear: owning stock is a capital game for a few winners. A small site can instead help these retailers and dealers find cars, or serve the private sellers they ignore.

Enthusiast car auctions

These are true marketplaces. The seller lists the car, and the buyer pays a "buyer premium" or buyer fee, a fee on top of the winning bid. Bring a Trailer (BaT) charges buyers 5%, capped at $7,500, or 10%, capped at $4,000, depending on the category⁸³. Cars & Bids raised its fee from 4.5% (cap $4,500) to 5% (cap $7,500) in February 2025, shortly after layoffs¹⁰⁷.

BaT is the clear leader. It sold more than $1.7 billion of vehicles in 2025, its fourth year above $1 billion. It ran 49,486 auctions, about 950 a week, and 81% of them sold. That share is the "sell-through rate"⁸⁴. In 2024 it sold about $1.5 billion¹⁰⁸. It started as a car blog that pointed readers to interesting cars for sale elsewhere, built a community in its comments, and only later ran its own auctions¹⁰⁹. Its staff still choose which cars to list and write each listing with the seller⁸³. Hearst Autos, the publisher of Car and Driver and Road & Track, bought it in June 2020¹¹⁰. The story is told in Bring a Trailer: curation to marketplace.

Cars & Bids, started by the YouTube reviewer Doug DeMuro, focuses on cars from the 1980s onward. In January 2023 The Chernin Group invested $37 million for a majority stake in a business that combined Cars & Bids with DeMuro's YouTube channel¹¹¹. Its supply came from DeMuro's video audience, which shows how a niche can start from an audience rather than from inventory.

Outside the US, Collecting Cars, based in the UK, charges no seller fees. In Australia and New Zealand it ran more than 1,100 auctions in 2025 for more than A$80 million¹¹², and its sales there were up 44% on 2024 by November¹¹³. Hemmings, the classic car magazine founded in 1954, has belonged since 2002 to American City Business Journals¹¹⁴, which is part of Advance Publications¹¹⁵. Broad Arrow, an auction house that also brokers private sales, reported more than $624 million of transactions in 2025¹¹⁶.

Motorcycles, RVs and caravans

These are smaller versions of the car portal model. Dealers pay to list, and private sellers pay per ad. In the US the leaders belong to Trader Interactive, which CAR Group owns: Cycle Trader for motorcycles and RV Trader for motorhomes and travel trailers¹¹⁷. CAR Group describes Trader Interactive as the market leader in US marketplaces for RVs, powersports, trucks and equipment⁷⁷. Its North American revenue, which also covers trucks, equipment and boats, rose 6% to A$327 million in the year to June 2026, or 12% at constant exchange rates⁸⁵. In Australia carsales runs the same niches under its own brands, Bikesales and Caravan Camping Sales, both operated by carsales.com.au Pty Ltd⁷⁸. In Europe motorcycles mostly sit inside the car portals, such as AutoScout24's motorbikes section⁹⁴.

The biggest RV seller in the US is not a portal but a dealer chain. Camping World made about $6.4 billion of revenue in 2025. Its used RV revenue rose 22.1% to about $2 billion, on 63,574 used units, while new RV revenue fell 2.3%⁸⁶. Buyers moved toward cheaper used RVs, which favors listing sites, where most used stock is sold.

These niches are seasonal and depend on enthusiasm and cheap credit. Trade between private sellers still happens in owner clubs, brand forums and Facebook groups, which is where a newcomer can find supply.

Boats and aircraft

Boats Group is the global leader in boat listings. It runs YachtWorld, Boat Trader and boats.com, plus local portals in Europe such as Cosas De Barcos, Annonces du Bateau and Botentekoop. Permira agreed in December 2020 to buy a majority from funds advised by Apax¹¹⁸. Brokers and dealers pay subscriptions to list. Bloomberg reported in November 2025 that a sale could value it at $2 billion to $3 billion⁸⁷. In December 2025 General Atlantic and CPP Investments agreed to take a majority, in a deal due to close in the first half of 2026, and Permira kept a significant minority stake⁸¹. Its US rival in dealer boats is Boatmart, part of Trader Interactive, which added to CAR Group's North American growth in 2026¹¹⁹. Boats Group does not publish revenue.

Aircraft follow the same broker-and-dealer model, and the leaders started in print. Controller and Executive Controller are print titles of Sandhills Global, a private company in Lincoln, Nebraska, and each has a companion website⁸⁸. Sandhills began in 1978 with the equipment title Machinery Trader¹²⁰. Trade-A-Plane began as a single printed page in the 1930s and is still owned by its founding family's company in Crossville, Tennessee¹²¹. It stopped printing at the end of 2019 and moved fully online¹²². AvBuyer, a UK company that publishes a business aviation magazine alongside its listings site, is now a brand of the US media group Firecrown¹²³. Listings are few and prices are very high, so revenue comes from brokers' and dealers' advertising. None of them publishes revenue or listing counts that we could find.

Car parts

Parts are mostly an e-commerce business, not classifieds. eBay Motors parts and accessories is the main marketplace in the US and UK, where sellers pay a fee on each sale. eBay counts it among its "focus categories", whose sales grew faster than the rest of its marketplace in 2025, and it offers buyers automated fitment data and optional professional installation. eBay does not publish the category's own sales¹²⁴.

In Europe, Autodoc of Berlin sells parts as an online retailer in 27 countries. Its revenue rose 16.3% to €1,807.9 million in 2025, on 18.9 million orders from 9.3 million active customers. It is also opening its site to other sellers: its marketplace was live in 10 countries with more than 400 local third-party sellers⁸⁹.

Used and recycled parts are more open. Breakers' yards (salvage yards) sell through their own sites, through eBay or by phone. Buyers struggle to find out whether a used part fits their car. Fitment data, which links each part to the car models it fits, is the key asset any newcomer needs.

Peer-to-peer car rental

Turo leads car sharing, where owners rent out their own cars. It had $879.7 million of revenue in 2023 and operates in the US, Canada, the UK, Australia and France⁹⁰. It takes a commission on each trip and sells protection plans. It filed to go public in January 2022 but withdrew the filing in February 2025¹²⁵.

Its main rival left. Getaround decided on February 7, 2025 to close its US business¹²⁶. It sold its European business to the Danish firm GoMore for about €31.5 million, effective April 30, 2026⁸⁰, and dissolved the company in July 2026¹²⁷. Insurance, damage claims and cars rented only a few days a month make this a hard niche. Most new entrants work locally with small fleet owners rather than private owners.

Damaged and salvage cars

When an insurer writes off a car, it is usually sold at a salvage auction. Two companies lead: Copart and IAA. Copart made $4.7 billion of revenue in the year to July 2026, almost flat on the year before (up 0.4%)⁹¹. It runs online auctions backed by large yards in the US, the UK, Germany, Brazil, Canada, the UAE, Spain, Finland, Oman, Ireland and Bahrain. Insurers supplied 79% of the vehicles it handled in fiscal 2026. Buyers are mostly dismantlers, rebuilders, repairers, used car dealers and exporters. In most countries Copart sells as an agent and earns fees from both sides¹²⁸.

Its rival IAA belongs to RB Global, the owner of Ritchie Bros. RB Global's automotive business sold $8.66 billion of vehicles in 2025, measured as GTV (gross transaction value, the value of goods sold), up 5%⁵³. Its group figures are in the Agriculture, industry and B2B section below. In October 2026 Copart completed its purchase of the dealer wholesale platform ACV Auctions at $10.50 a share, which links salvage with dealer trade-ins⁵.

The yards are the moat. A newcomer cannot store thousands of wrecks. Openings are in services around these auctions, such as inspection, transport and export brokers for buyers abroad.

Electric vehicles

No large EV-only marketplace has emerged. The big portals added EV filters, battery and range data, and the online retailers sell used EVs alongside other cars. Recharged, a US online used-EV retailer, sells only electric cars. Each one comes with a "Recharged Score" report on battery health, history and price, a 7-day return policy and delivery, and the company has showrooms in Richmond, Fairfax, Charlotte and Jacksonville¹²⁹. We found no published figures for it. The niche's real problem is trust in the battery. A buyer cannot easily judge how much range a used EV has lost, which is why battery reports matter more than the listing itself.

Wholesale dealer-to-dealer

Dealers sell trade-ins they do not want to keep to other dealers. This used to happen at physical auctions. Now it happens mostly online. Both sides pay a fee per car. OPENLANE, formerly KAR Auction Services, sold nearly 1.5 million vehicles in 2025 on $1.93 billion of revenue. Its auction fees rose to $833.5 million, and its marketplace dealer volume grew 15%⁹². ACV Auctions, from Buffalo, New York, made $760 million of revenue in 2025, up 19%, on 829,276 units and $10.4 billion of GMV¹³⁰. Copart, which bought it in October 2026 (see above), runs it as a separate subsidiary⁵. Both send inspectors to the dealer's lot and publish a condition report, because a remote buyer will only bid on a car someone has checked.

CarGurus left this business. It said in August 2025 that it would wind down CarOffer's dealer-to-dealer and instant-offer products. In the second quarter of 2025 CarOffer's transactions were down 55% on a year earlier, and the unit lost $37.0 million, including $32.6 million of impairments³¹. The wind-down was complete by the end of 2025⁴⁹. In Europe, Auto1 plays the same role at large scale¹⁰².

Openings

• Peer-to-peer car sharing in the US. Turo has had no national rival since Getaround closed its US business in 2025 and dissolved the company in July 2026¹²⁷.
• Online used-car buying in the UK. Cazoo is gone and Cinch, still losing about £100 million a year, has turned to physical stores¹⁰⁴.
• Small US dealers trading with each other. CarGurus closed CarOffer after its transactions fell 55%, and Copart now owns ACV, which leaves fewer independent online channels^5,31.
• Car classifieds in Spanish-speaking Latin America. OLX left Peru, Ecuador, Argentina, Mexico and Colombia, leaving Mercado Libre and local sites⁹⁸.
• Collector car auctions outside the US. Collecting Cars' sales in Australia and New Zealand grew 44% in 2025, a sign of demand far from BaT's home market¹¹³.
• Car services on Gulf and Levant classifieds. OpenSooq earns about $0.05 per internet user and is only starting "sell it for me" services for cars¹³¹.

Property and rentals

Property is the richest niche in classifieds. It covers homes for sale, long-term rentals, rooms, furnished stays of a few months, student housing, holiday stays, new homes from developers, commercial buildings, land, parking and desks. In most countries one portal takes most of the audience and charges estate agents a monthly fee, so profit margins are among the highest in any online business (see point 6 above). Sweden's Hemnet kept about half of its 2025 revenue as EBITDA¹³².

The owners are a mix of listed portals and buyout firms. The listed ones are Zillow, CoStar (Homes.com, Apartments.com, LoopNet, Domain), Rightmove, REA Group, Scout24 and Hemnet. Buyout firms own others: Cinven has 70% of Idealista¹³³, KKR and CPP Investments control AVIV (SeLoger, Immowelt, Immoweb), and Silver Lake has Zoopla¹³⁴. In China, KE Holdings (Beike) is a brokerage network as much as a portal. In holiday stays, Airbnb and Booking.com lead, with Expedia's Vrbo behind them.

Besides the deals, price rises and AI apps covered in the first part of this report (points 1, 2, 6 and 7), three things changed in 2025-2026. Scout24 bought Spain's Fotocasa and Habitaclia. Compass, the biggest US brokerage after it bought Anywhere, clashed with Zillow over listings that brokers show only to their own clients. And the strategy of charging more broke in Sweden: Hemnet lost listings to a rival, its shareholders replaced four directors, and it said it would start taking free listings¹¹.

Homes for sale: US

Zillow leads the US home-search market (its group revenue is in the owners table above). It averaged 235 million monthly unique users across its apps and sites¹⁴⁷. Most of Zillow's money comes from agents. It sells them buyer leads and ads, and adds mortgages and rentals. In the third quarter of 2026, its For Sale revenue was flat at $489 million, while total revenue rose 7% to $724 million¹⁴⁸. In its Flex program, an agent who gets a buyer from Zillow typically pays it 35-40% of the commission, a fee now challenged in a homebuyer lawsuit¹⁴⁹.

That model depends on what buyers' agents earn. The 2024 settlement with the National Association of Realtors (NAR) changed how those commissions are agreed, but it has not cut them so far. Redfin found the average buyer's agent commission was 2.43% in the second quarter of 2025, up from 2.38% a year earlier¹⁵⁰.

CoStar's Homes.com takes the opposite approach. It charges agents for exposure but does not sell their buyers to other agents. CoStar says Homes.com had more than 31,000 agent subscribers at the end of 2025, with nearly $100 million of yearly revenue at the current rate. It counts 108 million average monthly unique visitors for its network, which also includes its rental and land sites⁵⁴. Redfin is now part of the mortgage lender Rocket Companies (see point 5 above).

The big story is the listings war. Compass completed its all-stock purchase of Anywhere Real Estate, owner of Coldwell Banker and Century 21, on January 9, 2026¹⁵¹. The combined group serves more than 340,000 agents in its own and franchised brokerages¹⁵². Compass wants to market some homes privately before they reach public portals. Zillow bans listings that were first marketed that way. Compass sued, then dropped the suit in March 2026, after Zillow changed its rules and launched "Zillow Preview" for homes before they go on sale¹⁵³. In May Zillow sued Compass and Chicago's listing service, MRED, under antitrust law¹⁵⁴. MRED then cut Zillow's listing feed, which erased more than half of Zillow's active Chicago homes within hours, until a judge ordered it restored¹⁵⁵. In September the same judge refused Zillow's request for a preliminary injunction against MRED¹⁵⁶.

For a newcomer, the lesson is that US supply belongs to the brokers and their shared listing databases (MLSs), not to the portals. A site that brokers trust can get listings, and a site they fight can lose them.

UK and Australia

In 2025 Rightmove made £425.1 million in revenue, up 9%, from 19,272 agency branches and new-homes developments. By Comscore's measure it took 89% of the time people spent on UK property portals in December 2025¹. It charges agents a monthly subscription. In the first half of 2026, average revenue per agency advertiser rose 8% to £1,636 a month, while the number of agency branches grew only 1%. Group revenue rose 7% to £225.8 million. Rightmove also recorded £2.3 million of costs for a proposed legal claim against it, which it says is without merit¹⁴³. It cut its 2026 revenue growth forecast to 6-8% because developers listed fewer new developments¹⁵⁷.

Rightmove stayed independent after REA Group's 2024 bid (see the owners section above). Its rivals are far smaller. Zoopla, owned by Silver Lake, made £83.2 million in 2025, 1.1% less than in 2024, with a 16% margin¹³⁴. In 2025 City AM and Sky News reported that Silver Lake was weighing a sale¹⁵⁸. In August 2026 it agreed to sell Hometrack, another business in the same holding group¹⁵⁹. CoStar owns OnTheMarket and plans to move it onto Homes.com software in 2027⁴ (see point 2 above).

In Australia, REA's realestate.com.au leads and CoStar's Domain is second. REA's Australian revenue grew 11% in the year to June 2026 with flat listings, and its Buy yield (revenue per listing) rose 13%². In July to September 2026 its revenue rose 11% to A$450 million even though national listings fell 2% and buyer enquiries fell 33%¹⁶⁰. Domain's price cap under CoStar (see point 2 above) is a bid to win agents from REA on price. In both countries the leader's revenue grows faster than its listings, so agents and sellers pay more each year for the same reach.

Continental Europe

Europe has one leader per country, and buyout firms own several of them. Germany's ImmoScout24 belongs to Scout24, whose 2025 revenue and margin are in the owners table above. It charges agents memberships and private sellers and landlords listing fees. In the first quarter of 2026, its private customers rose 2.5%, while its monthly website users fell 6.8% to 15.0 million¹⁶¹. Scout24 then moved into Spain. It agreed in September 2025 to buy Fotocasa and Habitaclia for about €153 million¹⁶². With them, third-quarter 2026 revenue rose 19.7% to €198.2 million, of which Spain brought €15.8 million¹⁶³.

That price shows how far ahead Idealista is in Spain. Cinven bought a majority stake from EQT at a final value of €2.925 billion¹⁶⁴. Idealista's revenue rose about 15% to €346 million in 2025, with €160 million of EBITDA. Italy brought in €95 million and Portugal €35 million, up 40%. Online Marketplaces calls it the market leader in Spain and Portugal and a challenger in Italy¹³³.

France is the weak spot. SeLoger, which calls itself the national leader, competes with leboncoin, strongest in provincial and rural France, and Bien'ici, which says it had 220 million visits in 2025¹⁶⁵. SeLoger belongs to AVIV, which KKR and CPP Investments took over in the 2024 split of Axel Springer (see point 1 above). In February 2026 the SeLoger-Meilleurs Agents group announced 275 job cuts, about 30% of its staff¹³⁵. In August 2026 Idealista said it would enter France and offer agents a year free¹⁶⁶. SeLoger answered by buying Ouest-France Immo, the leader in western France¹⁶⁷.

In the Netherlands, Funda is the clear leader. Its majority owner is NVM, the Dutch agents' association, and General Atlantic bought about 24% from individual agents in 2024¹⁶⁸. Funda made €49.8 million in 2023, up 12.7%¹³⁶. AVIV owns Immoweb in Belgium¹⁷.

Sweden's Hemnet shows how far price can carry a portal, and where it stops. Its 2025 net sales rose 9.5% to SEK 1,526.8 million, although published listings fell 13.3%. The reason was a 28.1% rise in average revenue per published listing, to SEK 8,175¹³². In Sweden the seller, not the agent, pays the listing fee. Sellers started choosing agents who would sell without Hemnet, and many listings moved to Booli, a rival owned by the state bank SBAB. Hemnet's share of homes sold fell from 89% in 2024 to 82% in 2025. In September 2026 shareholders replaced four directors, and Hemnet said it would accept free listings from agents and cut about 50 jobs¹¹. Its net sales fell 21.9% in the first nine months of 2026, and its paid listings fell 34.2%¹³⁷.

Gulf, India and Latin America

In the Gulf, Property Finder and Dubizzle Group's Bayut compete in the UAE and Saudi Arabia. Permira and Blackstone's $525 million investment in Property Finder (see point 1 above) valued it at more than $2 billion¹³⁸. In January 2026 Mubadala led another $170 million¹⁶⁹. Dubizzle Group, which also owns dubizzle, made $183 million of revenue in 2024 and says it held about 50% of UAE property classifieds revenue. It sells subscriptions to agencies and charges private sellers per listing⁵⁸. It postponed its Dubai IPO in October 2025 (see point 2 above). Saudi Arabia now licenses property platforms. More than 71 had a license by April 2025, against 28 at the end of 2023¹⁷⁰.

India has several portals but no single winner. Info Edge owns 99acres, which made a profit before tax of ₹34.2 million in January to March 2026, after a ₹204.6 million loss the quarter before⁵⁷. MagicBricks says it is profitable and may list its shares in 2027 or 2028¹⁷¹. NoBroker connects owners directly with tenants and buyers, without brokers, and earns 99% of its revenue from subscriptions. Its revenue rose 32% to ₹803 crore in the year to March 2024, with a ₹411 crore loss¹⁷². REA is selling Housing.com to Aurum PropTech (see point 2 above). In Pakistan, Zameen leads. Its parent EMPG merged with OLX's businesses in Pakistan, Egypt, Lebanon and the UAE in 2020¹⁷³. The ASX-listed Frontier Digital Ventures owns 30% of Zameen¹⁷⁴.

In Spanish-speaking Latin America, one Brazilian company owns most of the leaders. QuintoAndar, from São Paulo, bought the Navent portals in a deal signed in December 2021: Inmuebles24 (Mexico), Zonaprop (Argentina), Imovelweb (Brazil), Urbania and Adondevivir (Peru), Plusvalia (Ecuador) and Compreoalquile (Panama). They held more than 6 million listings at the time¹⁷⁵. It also owns Mexico's Vivanuncios, and in July 2026 it hired a general manager for its markets outside Brazil¹⁷⁶. Mercado Libre competes with property classifieds that charge only a placing fee, not a commission¹³⁹.

China

China's model is different. Beike, run by KE Holdings, grew out of the Lianjia brokerage. It earns a commission on the deals its network of agents closes, so it is a broker as well as a listing site. Its 2025 net revenues were RMB94.6 billion, up 1.2%. Revenue from existing homes fell 11.3% to RMB25.0 billion, and from new homes fell 9.1% to RMB30.6 billion. The growth came from home rentals and home renovation. Net income fell 26.7%, and fourth-quarter revenue fell 28.7%¹⁴⁰. Anjuke, the main listing portal, belongs to 58.com, a portfolio company of the private equity firm Ocean Link¹⁷⁷.

Long-term rentals

Rentals are the fastest-growing part of the US portals. CoStar's Apartments.com earned $1.25 billion in 2025, with $308 million in the fourth quarter, up 11%, and counted 841 million renter visits in the year⁴. It sells advertising to landlords and the companies that manage apartment blocks. Zillow is catching up. Its rentals revenue grew 39% to $630 million in 2025⁵⁵. It rose 26% to $220 million in the third quarter of 2026, mainly because multifamily (apartment-block) revenue grew 35%¹⁴⁸. Over nine months, its revenue per rental visitor rose 25%¹⁷⁸.

Zillow's rental growth has drawn legal fire. The FTC sued over its $100 million deal to supply rental listings to Redfin. In August 2026 Zillow settled: the deal stays, but Redfin must relaunch its own rentals business within six months¹⁷⁹. CoStar is also suing Zillow, seeking $1 billion for alleged use of about 47,000 of its rental photos¹⁴⁹.

In Europe, the big portals add rental services on top of listings. Rightmove's rental services revenue rose 67% to £5.6 million in the first half of 2026¹⁴³. In Germany, ImmoScout24 charges private landlords and tenants as well as agents¹⁶¹. In China, rentals helped Beike grow while home sales shrank¹⁴⁰.

For a newcomer, rentals are easier to enter than sales. Many landlords own one or two flats and use no agent, so the supply is not locked up by brokers. The catch is trust: a small site has to check landlords and ads itself, because tenants send deposits to people they have never met.

Rooms and flatshares

Room rentals are a separate niche because the user is a lodger, not a tenant of a whole home. In the UK the leader is SpareRoom. It launched in 2004 as a national version of intoLondon.com, a London flatshare site started in 1999, and opened in New York in 2011. It is free to use, and makes money from bold ads and early access to the newest ads. Its site counter showed 16.3 million registered users in November 2026¹⁴¹. In 2020 it bought Appartager, its French counterpart¹⁸⁰. The big portals mostly ignore rooms, which is why specialists can lead. Elsewhere, much of this trade still runs through Facebook groups and general classifieds sites. We found no published revenue for the room sites.

Mid-term and student rentals

Furnished stays of one to twelve months sit between holiday lets and ordinary leases. Spotahome, from Madrid, serves students and young professionals moving for work or study. It charges tenants a service fee at booking and landlords a commission tied to the rent. In 2025 it closed about 40,000 rentals in more than 160 European cities and made €17 million of net revenue¹⁴². Its Dutch rival HousingAnywhere was profitable on adjusted EBITDA in 2024. Its investor VNV Global, which owns 29%, wrote its stake down twice in 2025, to a value of $36.1 million¹⁸¹.

Student housing has its own sites. Amber, founded in 2017, lists more than 1 million beds in seven countries, including the UK, US and Australia, and raised $21 million in 2024¹⁸². In the UK, the start-up Roome matches students with housemates for off-campus homes and sells to universities; it says it makes £20,000 a month in recurring revenue¹⁸³. Co-living operators mostly sell their own rooms, and we found no marketplace with published figures.

New homes

Developers pay portals to show whole projects, often before the homes are built. In the UK, Rightmove's New Homes line earned £38.2 million in the first half of 2026, up only 2%. Developers paid more each, with average revenue per advertiser up 7% to £2,247 a month, but they listed fewer projects: 2,766 developments at the end of June, 4% fewer than in December and 6% fewer than a year before¹⁴³. This was the reason Rightmove lowered its growth forecast¹⁵⁷. Zoopla says housebuilders spend only about 10% of their marketing budgets online, against more than 70% for estate agents¹³⁴.

In China, new homes are a big business for Beike, which takes a commission on each new home its agents sell for developers. It earned RMB30.6 billion from this in 2025, down 9.1%¹⁴⁰. New-homes portals depend on developer budgets. When sales slow, developers cut marketing first, so this line swings more than agent subscriptions.

Holiday rentals and camping

Airbnb and Booking.com lead short stays worldwide. Airbnb's 2025 revenue was $12.2 billion, about 42% of it from North America and 39% from Europe, the Middle East and Africa¹⁴⁴. Its gross booking value (the total paid by guests) grew 16% in the fourth quarter, its fastest rate in more than two years¹⁸⁴. Booking Holdings, which owns Booking.com, earned $26.9 billion in 2025, mainly from commissions. That includes hotels as well as private homes¹⁸⁵. Vrbo, the main rival for whole homes, belongs to Expedia Group, which does not report Vrbo's results separately¹⁸⁶.

Rules now shape supply. The EU's short-term rental regulation (see point 10 above) does not replace national and local rules¹⁸⁷.

Outdoor stays are the clearest sub-niche. Hipcamp lists tent sites, RV resorts, glamping and camping on private land in the US, Australia, Canada and the UK. Its founder built the first version in 2013 after struggling to find a beach campsite online¹⁸⁸. In May 2025 it doubled its US inventory to more than 500,000 campsites by adding RV resorts, state parks and other public campgrounds¹⁴⁵. That move shows how such a site gets supply: first private hosts, then public sites that already take bookings elsewhere.

For a newcomer, the big platforms are hard to beat on general holiday homes. The room is in places and stay types they handle badly: farm stays, hunting and fishing lodges, regional campgrounds, and places where hosts still take bookings by phone.

Commercial property and land

Commercial property search in the US belongs to CoStar, which began as a data service for commercial brokers and now owns LoopNet, the main listing site. LoopNet made $312 million in 2025, and $84 million in the fourth quarter, up 17%⁵⁴. Group revenue is in the owners table above.

CoStar also leads two smaller niches. Its Land.com network (Land.com, LandWatch, LandsofAmerica and LandAndFarm) lists farms, ranches, timberland and hunting land. Ten-X runs online auctions of commercial buildings and takes a fee calculated as a percentage of the final sale price¹⁸⁹.

In the UK, commercial property is a small add-on for Rightmove. Its commercial revenue rose 13% to £8.4 million in the first half of 2026¹⁴³. Commercial buyers and tenants are few, and brokers often market deals by email to their own lists. So the niche rewards a site that brokers already use for data or deal tools, which is how CoStar won it.

Parking and workspace

Small spaces have their own marketplaces. JustPark, from the UK, says more than 13 million drivers use it to book more than 100,000 reservable spaces, from car parks to private driveways¹⁴⁶. After merging with the US company ParkHub, it also sells software to car park and venue operators, and says it handles more than $1 billion of transactions a year¹⁹⁰. For desks and offices, Coworker.com, founded in 2015, lists more than 25,000 coworking spaces and says more than 200,000 people use it each month¹⁹¹.

Openings

• Agents and sellers tired of price rises. Rightmove raised its revenue per agency advertiser 8% in the first half of 2026 while its agency branches grew 1%¹⁴³, and REA raised its revenue in mid-2026 while buyer enquiries fell 33%¹⁶⁰. Cheaper tools for agents in one city or region have room.
• Sweden after Hemnet's slip. Hemnet's paid listings fell 34.2% in the first nine months of 2026¹³⁷, which shows a dominant portal can lose supply when sellers see its fee as their own cost.
• Listings kept off the big US portals. MRED's cut-off erased more than half of Zillow's active Chicago homes within hours in May 2026¹⁵⁵, so some homes now reach buyers only through brokers' own sites and networks.
• France while SeLoger shrinks. The SeLoger-Meilleurs Agents group is cutting about 30% of its staff¹³⁵, which leaves room for regional and specialist portals, though Idealista is now entering with a year free for agents.
• Independent portals in Latin America. Most Spanish-speaking markets have one QuintoAndar-owned leader, and in 2022 Lamudi told Mexican agents it was the only independent portal left there¹⁹².
• Licensed portals in Saudi Arabia. With more than 71 licensed property platforms by April 2025¹⁷⁰, the market is still split, and a city or property-type specialist can get a license.
• Furnished mid-term rentals. Spotahome's 2025 net revenue of €17 million shows this niche is still small and split¹⁴².
• Campgrounds and outdoor stays by region. Hipcamp grew by adding public and RV campgrounds¹⁴⁵, but it works in only four countries, the US, Australia, Canada and the UK¹⁸⁸.

Jobs and services

This section covers the sites that match people with paid work and appointments: general and specialist job boards, apps that fill single shifts, freelance marketplaces, and the directories and marketplaces for home repairs, small tasks, cleaning, child care, pet care, tutoring, doctor and beauty appointments, weddings and moving. They sell time and skill, not goods, so they cannot inspect what they sell. They win by collecting the most workers or the most employers in one place, then charging the side with money: employers pay per job ad or per click, tradespeople and wedding vendors pay per lead or per month, salons and doctors pay for booking software, and clients or workers pay a commission on each booked job.

The biggest owners are large and mostly outside the US tech giants. Japan's Recruit Holdings owns Indeed and Glassdoor, Microsoft owns LinkedIn, KKR and CPP Investments now control Germany's StepStone, and SEEK in Australia, Info Edge (Naukri) in India and HeadHunter (hh.ru) in Russia are listed companies at home. In services, IAC (now renamed People Inc.) used to own both Angi and Care.com and has let go of both: Angi was spun off as a separate public company, and Care.com was sold to a private equity firm in March 2026. Private equity also owns the wedding leader (Permira), and KKR backed the salon booking app Fresha in 2026.

Two forces shaped 2025-2026. The first is a slow hiring market: SEEK's paid job ad volumes fell, Dice lost a sixth of its revenue in a year, and Recruit cut jobs and folded Glassdoor into Indeed (see point 8 above). The second is AI. It shrinks the small fixed-price freelance jobs that Fiverr was built on, while it lifts demand for people who build with AI. Job boards now sell AI screening and matching tools to employers, and home-services sites have started to answer customers inside chatbots. Some consumer platforms did not survive the period in their old form: the dog-walking app Wag! went through bankruptcy in 2025, and Coople has left the UK.

General job boards

Indeed is the largest job site in the world, and its owner Recruit Holdings reports it inside a segment called HR Technology. In the year to March 2026, that segment had revenue of ¥1,458.4 billion, up 6.3%, or $9.67 billion, up 7.6% in dollars. Indeed's US revenue rose 8.8% to $5.31 billion, and Recruit said US revenue per job (ARPJ) rose 17%. Fewer employers posted, but each one paid more. Recruit expects HR Technology revenue of about $10.7 billion in the current year¹⁹³. Recruit has owned Indeed since 2012²⁰⁴.

Growth did not stop the cuts (see point 8 above). The July 2025 layoffs at Indeed and Glassdoor were aimed at US teams but spread across several countries, and the chief executive's memo to staff tied them to AI²⁰⁴.

LinkedIn earns more but in a different way. Its revenue was $19.8 billion in Microsoft's year to June 2026, up 11% from $17.8 billion, from Talent Solutions (recruiter licenses and job posts), Marketing Solutions, Premium Subscriptions and Sales Solutions¹⁹⁴. From its October 2026 quarterly filing, Microsoft no longer reports LinkedIn as one line: Talent and Sales Solutions now sit in an "Industry solutions" line with Dynamics 365, and Marketing Solutions and Premium sit with search advertising²⁰⁵.

Outside the US, national leaders still hold their ground. In Germany, StepStone is now a joint venture controlled by KKR and CPP Investments (see the owners section above). In Australia and New Zealand, SEEK's net revenue rose 10% to A$1,199 million in the year to June 2026, driven by 18% higher prices per paid ad across Asia-Pacific while paid ad volumes fell. A A$284 million write-down of its investment in the Chinese job board Zhaopin pushed it to a reported loss of A$307 million⁵⁶. It guided to revenue of A$1.21 billion to A$1.28 billion for the new year, about 5% growth at the midpoint, and said it can still raise yield by about 10%. ANZ job ad volumes fell 2%, and the shares fell 14% on the day²⁰⁶. In India, Info Edge's Naukri grew recruitment billings 10% to ₹2,374 crore in the year to March 2026, with revenue up 14% to ₹2,256 crore. Management blamed cautious hiring in IT-linked and domestic sectors for slower growth, and billings at NaukriGulf grew only 9% in the last quarter²⁰⁷. In Russia, where foreign boards left after 2022, HeadHunter's 2025 revenue rose only 4% to 41.2 billion rubles, but its adjusted EBITDA margin stayed at 55.2%. It expects growth of up to 8% in 2026²⁰⁸.

Niche job boards

Specialist boards are under more pressure than the general ones. DHI Group, which owns the US tech board Dice and ClearanceJobs, a board for workers with US security clearances, had 2025 revenue of $127.8 million, down 10%. Dice alone fell 17% to $72.9 million, while ClearanceJobs grew 1% to $54.9 million. DHI expected Dice to fall again in 2026, to $62 to $64 million¹⁹⁵. The gap widened in the third quarter of 2026: ClearanceJobs revenue rose 18% to $16.5 million while Dice fell 13% to $15.7 million, and DHI narrowed its full-year guidance to $124 to $126 million²⁰⁹. Dice sells annual packages to recruiters, so it suffers when tech firms hire less and when Indeed and LinkedIn offer the same candidates. ClearanceJobs shows what still works: a closed pool of candidates that general boards cannot easily reach.

For startups, Wellfound, the former AngelList Talent, spun out of AngelList and took its new name in November 2022. It began as an email list matching candidates with newly funded startups, and it required salary and equity on every job early. It offers free job posts and charges for AI sourcing and recruiter services. It claims more than 10 million candidates who want to hear from startups and more than 27,000 hiring companies²¹⁰.

In US health care, Vivian Health connects employers with nurses and other clinicians. It is part of the People Inc. group, IAC's new name²¹¹.

Hospitality hiring is led by software rather than a pure job board. Harri sells a platform for frontline staff, from hiring to workforce management, to restaurants and hotels such as Subway, McDonald's and Radisson, so job ads are one feature of a subscription. It closed a $43 million Series B, led by Atalaya Capital Management, in October 2023¹⁹⁶. A newcomer in a niche board needs either a pool of candidates the big boards miss or a tool employers already use every day.

Shift staffing

Shift apps fill one shift at a time. A warehouse, caterer or hotel posts a shift, a vetted worker claims it in the app, and the business pays an hourly rate that includes the platform's markup. Instawork is one of the largest US players. Founded in 2016, it raised a $60 million Series D led by TCV in May 2023, bringing its total funding to $160 million, and said it connected more than four million hourly workers with businesses¹⁹⁷.

Indeed Flex began as Syft, a UK staffing platform that Indeed bought in 2019 and renamed in April 2021. It places workers in warehouses, call centers and hospitality as W-2 employees, in the US and the UK²¹². It added eight US markets in December 2025²¹³. In US hospitality, Qwick, an on-demand staffing app for hospitality businesses based in Phoenix, raised a $40 million Series B in November 2022²¹⁴.

Europe shows how local this business is. Switzerland's Coople says more than 30,000 Swiss businesses use it and more than 900,000 workers are registered²¹⁵. Its UK site now says the platform is no longer available in the UK²¹⁶. Spain's Jobandtalent goes further: it employs the workers itself and places them with clients, so it reports revenue like a staffing agency. Revenue was €1.8 billion in 2024, down 1.5%, while underlying EBITDA rose 23% to €61.3 million and US revenue grew 5.7%¹⁹⁸. Labor law decides the model: where shift workers must be employees, the app has to become the employer, and margins shrink to staffing-agency levels.

Freelance

AI is splitting freelance marketplaces into winners and losers. Upwork's revenue was $787.8 million in 2025, up 2%. It had 785,000 active clients at year-end, down 6%, while GSV (gross services volume, what clients spend) from AI-related work passed $300 million a year, up more than 50%¹⁰. The third quarter of 2026 was weaker: revenue fell 8% to $185.6 million and active clients fell 10% to 717,000, although spend per client rose 8% and GSV from freelancers with AI skills rose 55%. Upwork also opened its marketplace to AI agents through an MCP server and bought a Berlin employer-of-record firm, WorkMotion²¹⁷. Upwork charges freelancers a commission on earnings and adds fees for clients, so it gains from large, long contracts.

Fiverr was built on small fixed-price "gigs" such as logos, translations and voice-overs, exactly the work AI tools now do in seconds. Its revenue rose 10% to about $430 million in 2025, but marketplace revenue fell 2% to $297 million⁹, and it lost buyers and cut jobs (see point 8 above). In the third quarter of 2026 revenue fell 15.8% to $90.9 million, marketplace revenue fell to $55.4 million from $73.6 million, and annual active buyers fell to 2.4 million. Its take rate was 28.2%. It expects 2026 revenue of $374 to $380 million, down 12% to 13%²¹⁸.

In Europe, Malt leads, with France as its home market. It told Maddyness it closed 2024 with €800 million in what it called revenue, up 30%, aimed to pass €1 billion and reach group profit in 2025, and expected 1 million freelancers in Europe on the platform²¹⁹. Contra charges freelancers no commission at all. Clients pay a $19 contract fee, and freelancers can buy a $29 monthly Pro plan²²⁰. For a newcomer, the lesson is that low-end gig work is shrinking, while vetted, specialist and AI-related work still grows.

Home services

Home services have no global leader. Each country has its own, and the models differ. In the US, Angi is now a separate public company, spun off by IAC⁶⁵. Its 2025 results and foreign brands are in point 9 above. Its second-quarter 2026 revenue fell 11% to $248 million, leads fell 13%, and a $235 million impairment (write-down) turned the quarter into an operating loss²²¹. It has not reinstated guidance and expects growth to return in 2027. Management said demand had moved from large jobs such as roofing and HVAC to small jobs, where it has fewer pros²²². In the third quarter revenue fell 9% to $242.0 million, as revenue per lead rose 10% but lead volume fell, under a new chief executive, Mike Steib⁶⁵. Selling the same lead to several contractors is the weak point of the pay-per-lead model, because pros pay for leads that do not turn into jobs.

Thumbtack, its main private rival, has about 300,000 local pros and is betting that customers will start their search in a chatbot (see point 7 above)³⁷.

In the UK, Checkatrade's new Checkatrade Express books small jobs such as oven cleaning or gutter cleaning online at a fixed price (see point 5 above). In India, Urban Company trains and books beauticians, cleaners and repair workers, and takes a commission on each job. Its ₹1,900 crore IPO was subscribed 103.6 times, and its shares opened about 58% above the offer price on September 17, 2025²²³.

For small tasks such as furniture assembly and moving help, Taskrabbit works across the US and in Canada, the UK, France, Germany, Spain, Italy and Portugal²²⁴. A newcomer should choose its model early: leads are easy to sell but annoy pros, memberships need trust and vetting, and commissions need the booking and payment to happen on the site.

Child, senior and pet care

Care is a trust business, and it grows slowly because parents and pet owners rarely switch once they find someone. Care.com, the largest US marketplace for babysitters, nannies and elder carers, makes money from paid family memberships and from care benefits sold to more than 700 employers²²⁵. In March 2026 IAC agreed to sell it to an affiliate of Pacific Avenue Capital Partners for about $320 million in cash⁴¹, and the deal closed on March 18²²⁵.

Pet-sitting apps such as Rover rely on ordinary pet lovers earning extra money, which is cheap to recruit but needs reviews, insurance and background checks to keep owners' trust. Rover's old rival Wag! did not make it as a public company. In July 2025 it filed a prepackaged Chapter 11 plan that handed the company to its main lender, Retriever LLC²²⁶, and its shares were cancelled when the plan took effect on September 1, 2025²²⁷. It still claims more than 500,000 pet caregivers²²⁸. In Europe, Pawshake was founded in Belgium in 2013 and says it has more than 30,000 vetted sitters and accepts only 15% of those who apply²²⁹.

Tutoring

Online tutoring is a commission business: the platform finds the student, handles payment and keeps part of each lesson. Preply, founded by Ukrainians and now with a large hub in Barcelona, leads in language lessons. It raised a $150 million Series D led by WestCap in January 2026 at a valuation of $1.2 billion, bringing its total funding to about $299 million. It connects more than 100,000 tutors with learners in 180 countries, in more than 90 languages, has more than tripled its bookable tutors since its previous round, and became EBITDA-positive in the past year. It sells AI as a tutor's helper rather than a replacement¹⁹⁹.

Tutoring for one exam, one instrument or one city is still often arranged through school groups and word of mouth, and the big platforms are strongest in languages and online lessons.

Doctor and beauty booking

Booking sites for doctors and salons make most of their money from software, not from patients or customers. Doctolib, the European leader, reached profitability twelve years after it was founded and had revenue of €422 million in 2025. It claims 520,000 health professionals and 90 million patients across France, Germany, Italy and the Netherlands, and now sells patient records, billing and an AI phone assistant as well as bookings. In May 2026 it bought Medicus Health to enter the UK, promising more than £100 million of investment there. Its valuation fell to €3.6 billion in a secondary share sale, from €5.8 billion in 2022, and France's competition authority fined it €4.6 million, which it is appealing²⁰⁰. In India, Practo says it serves more than 30 crore (300 million) patients a year with more than 100,000 partner doctors, and sells clinic software and health plans²³⁰.

Beauty booking works the same way. Fresha, founded in London, combines booking software with payments and a consumer marketplace. In May 2026 it raised £59.6 million in a round backed by KKR that valued it at more than £744.9 million; it says it handles about £11.2 billion of bookings a year and holds about 45% of the market in Australasia²⁰¹. Booksy claims more than 44 million users²³¹. Small salons and barbers still take many bookings through Instagram and WhatsApp messages, which is the habit these apps try to replace.

Weddings

Wedding sites are lead-generation directories: couples use them for free, and venues, photographers and bands pay to be listed and contacted. The Knot Worldwide, formed by the merger of The Knot and WeddingWire, says it has supported more than 25 million weddings, has about 33 million unique visitors a month across its brands, sends 22.5 million leads a year and lists about 900,000 wedding professionals²⁰². Permira became the majority owner of WeddingWire in 2018 with a $350 million investment, with Spectrum Equity keeping a large minority stake²³². Vendors' main complaint about such directories is the price of being listed against the number of real bookings, the same tension as in home-services leads.

Moving and delivery

Moving and delivery marketplaces let carriers bid for a shipment, often to fill empty space on a trip they are making anyway. uShip claims 6.1 million shipping customers, 41,000 active service providers and 9.1 million shipment listings²⁰³. In the UK, Shiply has run the same model since 2008, and says about a quarter of its deliveries are eBay items²³³.

Openings

• Specialist tech hiring. Dice's revenue fell 17% in 2025 and another 13% in the third quarter of 2026, while the closed-pool ClearanceJobs grew 18%²⁰⁹. Boards for narrow skills or vetted pools (security, AI engineering, regulated trades) have more room than broad tech boards.
• Shift staffing in the UK. Coople's UK site says the platform is no longer available in the UK, leaving one fewer shift app for British hospitality and events²¹⁶.
• Freelance work for and around AI. Fiverr's annual active buyers fell to 2.4 million in 2026 from 3.3 million a year earlier²¹⁸, while GSV from Upwork freelancers with AI skills grew 55%²¹⁷. Marketplaces for vetted AI builders, and for people who check AI output, have room.
• US home-services leads. Angi's revenue fell 9% in the third quarter of 2026 as lead volume dropped⁶⁵. Local, vetted directories for one trade or one city can compete with a weakened lead seller.
• Child and elder care matching. IAC sold Care.com, the US leader, for about $320 million in 2026⁴¹. Local care directories with strong vetting, and markets outside the US, are open.
• Dog walking in the US. Wag! ended up owned by its lender after a 2025 bankruptcy²²⁷, so the US has one fewer national brand. Local walker and sitter directories with background checks have room.
• Doctor booking in the UK. Doctolib only entered the UK in May 2026, where GP software is a duopoly of Optum (UnitedHealth) and TPP²⁰⁰. Private clinics, dentists and therapists there have no clear booking leader yet.

Agriculture, industry and B2B

This section covers the sites where businesses buy from businesses: tractors and farm machinery, livestock, farm inputs and produce, heavy construction equipment, trucks, industrial and government surplus, liquidation stock, medical and solar equipment, and wholesale goods. These niches are less visible than cars or fashion, but the sums are large. RB Global, the parent of Ritchie Bros. Auctioneers, sells more than $16 billion of goods a year (see Heavy construction equipment below). Liquidity Services, which runs GovDeals, sold $1.57 billion of goods in its 2025 fiscal year²³⁴.

The owners fall into three groups. Two listed auction companies, RB Global and Liquidity Services, sit next to a listed technology provider, Auction Technology Group (ATG), which runs online bidding for thousands of independent auctioneers²³⁵. Then come private firms, above all Sandhills Global of Lincoln, Nebraska, a privately held company that publishes TractorHouse and Machinery Trader⁸⁸, and private-equity owned groups such as TBAuctions in Europe²³⁶. The third group is venture-backed start-ups in India, Africa and Latin America that try to sell tractors, seed, fertilizer and crops online.

2025-2026 split these groups apart. The big auction firms grew slowly but steadily. In Europe, TBAuctions, the owner of Troostwijk, moved Germany's Surplex onto its own technology in February 2025²³⁷. In January 2026 ATG's board rejected a takeover approach, and in November 2025 India's Tractor Junction raised a $22.6 million Series A (both covered below). The farm-input start-ups had a harder time: Kenya's Twiga, which raised more than $160 million, saw its operating company placed under administration in August 2026²³⁸.

Tractors and farm machinery

In North America the used farm machinery trade runs through dealers, and the dealers list with Sandhills Global. Sandhills was founded by Tom and Rhonda Peed in 1978 in Webster City, Iowa, moved to Lincoln, Nebraska in 1985, is still privately held, and is run by Shawn Peed as CEO. It publishes TractorHouse for farm machinery, Machinery Trader for construction equipment and Truck Paper for trucks, plus the AuctionTime online auctions, and each print title has a companion website⁸⁸. As its old name, Sandhills Publishing, suggests, it began in print. Its model is simple: dealers buy listing packages, and the site earns from them whether or not a machine sells. Abroad it works through Sandhills East, with offices in the UK, Italy and South Africa, and Sandhills Pacific in Brisbane and Christchurch⁸⁸. Sandhills publishes no revenue.

Machinery Pete is the other big US name. Its founder, Greg Peterson, started tracking machinery auction prices across the US and Canada in 1989, and wrote for Farm Progress and Successful Farming before joining Farm Journal Media in 2013. In January 2014 Farm Journal completed the purchase of a majority stake in the Machinery Pete businesses, which now sit in Machinery Pete LLC²⁵². The site later added monthly online auctions, run with BigIron²⁵³.

In Europe, Agriaffaires is a leading listing site for farm machinery in France and nearby countries. It belongs to the leboncoin group: in 2019 its parent Adevinta listed Agriaffaires among leboncoin's sites, next to MachineryZone for construction equipment and TrucksCorner for heavy trucks²⁵⁴. Mascus is a Europe-wide listing site for used equipment. Ritchie Bros. bought it in February 2016²⁵⁵, and RB Global still runs it as its listing service, with a dealer portal and a fixed-price marketplace²⁵⁶.

In Australia, Farm Machinery Sales belongs to the carsales network of CAR Group, which also covers trucks and construction equipment²⁵⁷. Dealers sign a master agreement and pay a fixed monthly subscription: A$600 a month for up to 10 items or A$835 for unlimited items, plus a A$250 set-up fee, before GST. Private sellers pay per item²³⁹. Farm Tender is the farmer-to-farmer alternative, founded in 2011 by Dwain Duxson, a former sheep farmer, and it claims more than 60,000 farmer members²⁵⁸. Its model is a success fee instead of a subscription: listing is free, and the seller pays only when an item sells, from a flat A$100 on machinery under A$5,000 to 3% between A$10,001 and A$150,000 and 1% above A$450,000²⁵⁹.

What a newcomer should know: the leaders got their supply from dealers, not farmers. A dealer with 200 machines fills a site in one contract. Private farmers sell less often and often prefer a farm auction or word of mouth.

Tractors in India

In India the leading online tractor site is a start-up, not a classifieds group. Tractor Junction helps farmers research, buy, sell, finance and insure tractors and commercial vehicles. In November 2025 it raised a $22.6 million Series A: $17 million of equity led by Astanor, a European impact investor, and $5.6 million of debt, with Info Edge Ventures and Omnivore investing again. It said it had 60 million visitors a year, and its lending arm, FINJ, had arranged more than $169 million of loans with 25 lenders²⁶⁰. It started small: it graduated from an accelerator in 2019, and in 2022 raised a $5.7 million seed round co-led by Info Edge Ventures and Omnivore²⁶¹.

Its growth is fast. Operating revenue rose 62% to ₹198.4 crore (about $20.7 million) in the year to March 2026, and the company aims for ₹400 crore the year after. It buys and sells vehicles through company-run outlets in 25 cities in six states and earns a margin on each sale, while FINJ, now in 17 states, earns fees for arranging loans and insurance²⁴⁰.

The lesson for founders is that in rural India, a listing alone is not enough. Tractor Junction makes its money when it handles the sale and the loan itself. That needs local outlets and lenders, which is costly but hard to copy. Its outlets cover only six states so far.

Livestock

Livestock is the oldest auction trade in farming, and online sales grew out of the physical sale ring rather than replacing it. In the US, Superior Livestock sells cattle by video from Hudson Oaks, Texas. Cattle are filmed on the ranch and sold by video, then ship straight from the seller to the buyer under set weighing conditions instead of going through a sale barn²⁶². It says more than 1.9 million head are offered each year by more than 5,000 farmers and ranchers²⁴¹. Single sales in autumn 2026 ranged from about 19,000 head to 54,210 head at its Labor Day sale; one in October drew cattle from 26 states²⁶³.

In Australia, AuctionsPlus is the national online livestock market. In the year to June 2026 its users passed 222,000, up 11.4%, and registered buyers passed 107,000. The share of sheep that sold rose from 74% to 84%, the highest since it began tracking the figure, and the cattle clearance rate rose from 78% to 82%²⁴². It has spread beyond cattle and sheep: its 2025 highlights included a bull sold for $300,000 and an $800,000 harvester, the highest-priced machinery lot in its history²⁶⁴.

In Britain and Ireland the local auction mart still sets prices. The value of livestock sold at marts in England and Wales rose by £220 million to £2.45 billion in 2024, according to the Livestock Auctioneers' Association²⁶⁵. MartEye, set up in Galway in 2020 to help marts sell during Covid-19 restrictions, adds live video and bidding to existing sales. By May 2025 it was used in more than 120 marts and had handled more than €4.5 billion of trade. Marts pay a fixed monthly fee, and the buyer app is free²⁴³. In 2022 it had 46 UK auction sites, was adding two to three a month there, and named dairy its fastest-growing sector²⁶⁶.

What a newcomer should know: in livestock, the winners worked with the existing marts and agents. Farmers trust their agent and want an animal health record with every lot. A site that tries to cut the agent out usually ends up with few animals to sell.

Farm inputs and produce

Selling seed, fertilizer and crop protection online, and buying the farmer's crop back, looked like the biggest opening in agriculture a few years ago. The results since then are mixed.

In India, DeHaat runs more than 8,000 one-stop DeHaat Centres. It sells farmers seed, fertilizer and pesticides, and earns commissions by buying their produce and selling it to traders, processors and exporters. Its operating revenue rose 11% to ₹3,009.9 crore in the year to March 2025, and ₹2,392.7 crore of that came from produce. It reported a ₹369 crore profit, but only because of a one-time ₹576.1 crore non-cash gain; without it, it would have lost about ₹207 crore²⁴⁴. Company sources said it made an EBITDA profit of ₹5 to ₹10 crore in the April-June 2025 quarter²⁶⁷.

Kenya's Twiga shows the downside. Founded in 2014, it linked smallholder farmers with informal street vendors, then shifted from fresh produce toward packaged consumer goods and bought three regional distributors²³⁸. In June 2025 it paused its Nairobi operations for two months to move its distribution hub from Tatu City closer to central Nairobi, after several rounds of layoffs²⁶⁸. Its operating company, GT Flow (formerly Twiga Foods One), was placed under administration effective August 17, 2026. Launch Base Africa reported that a restructuring plan had moved operations to a new company and cut staff from more than 400 to a team of 10 to 12²³⁸.

In North America, Farmers Business Network (FBN) started as a farmer data network and grew into an online store for farm inputs. In July 2025 it raised $50 million from investors including GV, Temasek and T. Rowe Price, and said more than 117,000 farms covering 187 million acres were in its network²⁴⁵.

In Latin America, Argentina's Agrofy is the regional agribusiness marketplace. It raised a $30 million Series C led by Yara Growth Ventures in December 2021, taking its total to $66 million, with Bunge Ventures, Syngenta Ventures and Cresud among its shareholders. It then listed about 150,000 products, worked in nine countries and was adding payments and credit²⁴⁶. It earned money mainly from fees that sellers pay to list products, with transaction fees planned²⁶⁹. We found no newer company figures.

The common thread: once a platform buys and delivers the goods itself, it becomes a distributor with thin margins and large working capital needs. Pure listing and lead models carry less risk but earn less per farmer.

Heavy construction equipment

The heavy equipment trade has one giant. RB Global sells used construction, transport and farm equipment through Ritchie Bros. live and online auctions, IronPlanet online sales and other brands. In 2025 its GTV rose 2% to $16.2 billion and revenue rose 7% to $4.59 billion. Of that, $3.50 billion was service revenue, mainly commissions and fees, and $1.09 billion was inventory sales, where RB Global buys the equipment itself and resells it⁵³. The company puts its service revenue take rate at 21.6% of GTV, although that includes its vehicle business as well as equipment.

How the fees work: a seller pays a commission on the hammer price (the winning bid), and the buyer pays a buyer premium. Big sellers such as rental fleets negotiate a guaranteed minimum price, and the auction house carries the risk if the bids come in lower.

RB Global's size has limits in Europe. Ritchie Bros. agreed to buy Euro Auctions, a UK auction firm, but the UK Competition and Markets Authority (CMA) found that the two had a very high share of UK auctions for heavy construction machinery, with Euro Auctions the clear leader and Ritchie Bros. second. After the CMA sent the deal to an in-depth investigation, Ritchie Bros. dropped it in May 2022²⁷⁰. The two firms still compete.

For dealers that would rather sell at a fixed price, the listing sites dominate: Machinery Trader from Sandhills in the US⁸⁸ and Mascus in Europe, which runs as an RB Global brand²⁵⁶. Germany's Machineseeker, run by Machineseeker Group, lists factory and other used machines and claims more than 200,000 listings and more than 11 million visitors a month²⁴⁷. Liquidity Services also runs Machinio, a search engine for used machinery; its Machinio and software segment earned $19.7 million in fiscal 2025, helped by higher subscription prices²³⁴. A newcomer cannot compete with these on breadth. The room is in one machine type, one country or one buyer group, with better data on condition and price than a general listing gives.

Trucks and trailers

Used trucks follow the same pattern as heavy equipment: dealers list stock on paid packages, and fleets sell in bulk at auction. In the US, Sandhills' Truck Paper is the dealer listing site, and its AuctionTime site runs online truck and equipment auctions⁸⁸. Another large US site is Commercial Truck Trader, part of Trader Interactive, whose sites also include Equipment Trader, Cycle Trader and RV Trader, and which serves both dealers and private owners²⁷¹. Trader Interactive belongs to Australia's CAR Group, which bought 49% in 2021 and the rest in 2022. Its North America segment is made up of these non-car marketplaces for RVs, powersports, trucks and equipment²⁴⁸, and its revenue is in the Vehicles section above.

In Australia, trucks sit inside the carsales network next to cars, bikes and farm equipment, on Trucksales²⁵⁷. In Europe, Mascus lists trucks alongside machinery²⁵⁶, and Germany's TruckScout24 lists trucks, vans, construction machines and caravans²⁷². Scout24 sold TruckScout24 in 2019 to Maschinensucher.de, the company now called Machineseeker Group²⁷³. The leboncoin group has TrucksCorner for heavy trucks²⁵⁴.

Trucks are bought for work, so buyers care about mileage, service history, emissions class and whether a truck can be registered in their country. Many trucks sold in Western Europe end up in Eastern Europe, Africa or Central Asia. Sites that handle export paperwork, translations and transport have an edge over a plain listing.

Industrial and surplus auctions

Most industrial auctions are still run by thousands of independent auctioneers: a factory closes, and an auction firm sells its machines lot by lot. Most now take bids online, and the main marketplace for that is ATG, listed in London. Its industrial and commercial brands include BidSpotter and Proxibid. In the year to September 2025, ATG's revenue rose 9.2% to $190.2 million (4.4% without Chairish, which it bought in August 2025). Its group GMV was stable at $3.3 billion. Its take rate rose from 4.5% to 4.8%, as it sold more extra services such as payments and shipping²³⁵. Industrial and commercial GMV fell 1% to $2.5 billion, while revenue there rose 2.9% to $75.0 million²³⁵. In industrial and commercial sales the take rate was about 3%, against 10.3% in art and antiques²³⁵. In January 2026 the board rejected a possible offer of 400 pence a share, about £491 million, from FitzWalter Capital, which said it would not raise the price without access to due diligence²⁷⁴.

In continental Europe, the leader is TBAuctions of Amsterdam, which runs Troostwijk Auctions, Klaravik, Auksjonen, PS Auction, British Medical Auctions, Vavato and Auktionshuset dab. It bought Surplex of Düsseldorf in a deal that closed on August 7, 2024. Surplex, founded in 1999, had offices in 16 countries and more than 125,000 registered customers. The combined group reported more than €1.6 billion of hammer sales and 750,000 bidders. Funds managed by Castik Capital own a majority of TBAuctions, with Summa Equity as minority shareholder²³⁶. Unlike ATG, TBAuctions runs the auctions itself, so it earns both the seller commission and the buyer premium.

Government surplus is its own niche. GovDeals, owned by Liquidity Services, sells vehicles, equipment and property for US cities, counties, schools and agencies. In the year to September 2025 its GMV rose 8% to $903.5 million and its revenue rose 14% to $87.4 million. In the fourth quarter, revenue grew faster than GMV because Liquidity Services raised commission rates with some sellers, mainly on high-value items²³⁴. That is a take rate of just under 10%, which public agencies accept because the site handles bidding, payment and paperwork.

Liquidation and returns

Retailers sell returned and overstock goods by the pallet or truckload to resellers, discount shops and exporters. B-Stock, of California, calls itself the largest B2B platform for returned, excess and trade-in stock, and runs private auction storefronts for more than 70 retailers and brands²⁷⁵. It says it finds a second life for more than 130 million items a year²⁷⁶. Spectrum Equity lists it among its investments²⁷⁷. It publishes no GMV.

Liquidity Services is the other major player. Its retail arm drove most of its revenue growth in fiscal 2025: retail GMV rose to $418.4 million from $320.7 million, and retail revenue to $330.3 million from $233.0 million. Group GMV rose 15% to $1.57 billion and revenue rose 31% to $476.7 million, and a record 4.1 million people took part in its auctions²³⁴. Revenue is close to a third of GMV because in part of its retail business it buys the goods and resells them, so the whole sale price counts as revenue.

The model works because retailers want the returns gone quickly and without harming their brand. Buyers complain about lots that do not match the manifest (the list of items in a pallet) and about freight costs, which can wipe out the margin on cheap goods.

Medical and solar equipment

Hospitals and labs sell used scanners, monitors and lab instruments through specialist sites rather than general machinery boards. In the US one of the biggest is DOTmed, which says it has more than 800,000 listings and more than 375,000 registered users, and also publishes industry news²⁴⁹. Buyers in this niche need service history, software licenses and proof that a device can be legally resold, so dealers and refurbishers supply most of the stock.

Used solar equipment is a younger niche, created by the first wave of rooftop and field systems now reaching the end of their warranties. Germany's SecondSol, run by SecondSol GmbH since 2010, calls itself Europe's largest trading hub for photovoltaics, with more than 250,000 PV spare parts in stock plus user listings of modules, inverters, batteries and whole systems²⁵⁰. Demand comes from owners who need a matching replacement module that is no longer made, which a general marketplace rarely stocks.

Wholesale goods

The largest wholesale marketplaces charge suppliers a yearly membership plus extras instead of a cut of each order. Alibaba.com links mostly Chinese manufacturers with buyers worldwide. In March 2026 it had more than 240,000 paying members, and in its year to March 2026 more than 47 million buyers from over 190 countries used it. Value-added services and paid search ads now bring in most of its revenue, and in that year it launched Accio, an AI sourcing engine²⁵¹. In India, IndiaMART started as a business directory and became the leading B2B marketplace. In June 2026 it had 8.8 million supplier storefronts, but only about 218,000 suppliers paid for a subscription. Its revenue rose 11% to ₹414 crore in the April-June 2026 quarter²⁷⁸.

Marketplaces that sell to independent shops, such as Faire in the US and Ankorstore in Europe²⁷⁹, serve smaller buyers. We found no published figures for either that we could verify. B2B buyers also want invoices, contract prices and links to their accounting software, so a wholesale site has more to build than a consumer one.

Openings

• East African produce trade after Twiga. Twiga's operating company was placed under administration in August 2026, leaving its Nairobi shops and farmers without their main digital buyer²³⁸. A lighter model, listings and orders without owning trucks and warehouses, could serve the same traders.
• Tractors in the rest of India. The leader's own outlets are in 25 cities in six states²⁴⁰. Regional sites in local languages, or for used implements and harvesters, have room.
• Livestock marts outside the UK and Ireland. MartEye sells online bidding to marts for a fixed monthly fee and reached more than 120 marts in five years²⁴³. Countries where marts have no online bidding yet could adopt the same model.
• Independent auctioneers facing rising fees. ATG raised its take rate from 4.5% to 4.8%²³⁵ while industrial GMV fell 1%²³⁵. Auctioneers who resent paying more may welcome a cheaper bidding platform or one built for a single trade.
• Public sellers paying higher commissions. GovDeals raised commission rates with some sellers on high-value items²³⁴. Regional or state-run surplus sites can compete on price for cities and schools.
• Private farm sellers in Australia. The carsales farm site charges dealers A$600 to A$835 a month²³⁹, while Farm Tender lets farmers list free and pay only on a sale²⁵⁹. Low-cost, success-fee models for one trade, such as hay or used implements, show the demand.
• One machine type in Europe. The CMA found that Ritchie Bros. and Euro Auctions together held a very high share of UK heavy machinery auctions²⁷⁰. A site focused on one type, such as forestry machines, cranes or compact equipment, can offer better data than the broad leaders.
• Replacement solar parts. SecondSol built its stock around spare parts for older PV systems²⁵⁰. Outside Germany, installers and owners looking for discontinued modules still have few specialist places to go.

Hobbies, collectibles and lifestyle

This section covers the niches people buy for fun or for passion: pets, horses, music gear, bikes and sports gear, watches, sneakers, luxury bags, wedding dresses, trading cards, sports memorabilia, collectibles auctions, records, tickets, design furniture, refurbished phones and handmade goods. These are the niches where trust matters most. A buyer is paying for a guitar, a Rolex, a graded Pokémon card or a puppy that they cannot inspect. The leaders win by checking the item, the seller or both. That is why they can charge much more than a general marketplace, as the take rates of Etsy and StubHub below show.

The biggest owners are eBay, which owns TCGplayer and the auction house Goldin and bought Depop (see point 3 above), and a group of specialists: Whatnot, StockX, GOAT, Chrono24, Vestiaire Collective, Back Market and Catawiki. In Asia, the leaders belong to local tech groups: Naver launched Korea's Kream in 2020²⁸⁰, and Poizon (Dewu in China) is the main authentication marketplace in China.

Three things changed in 2025-2026. First, ownership: Etsy sold Reverb and Depop (see point 3 above), and StubHub listed in New York. Second, collectibles boomed: live video sales grew fast (see point 4 above), and graders checked a record number of cards. Third, regulators moved into two niches: tickets, where the UK plans to ban resale above face value, and pets, where the EU adopted new rules for online ads for dogs and cats. All are covered below.

Pets

Selling puppies and kittens online draws heavy scrutiny. In the UK, Pets4Homes is the leader. It calls itself the country's largest online pet marketplace, says up to 7 million people use it each month, and has belonged to Pet Media Group since August 2019²⁸². Pet Media Group, founded in Sweden in 2019, buys the leading pet site in each country and moves it onto one shared platform. It now runs nine brands in seven markets, including Deine Tierwelt in Germany, Mundo Animalia in Spain, PuppyPlaats in the Netherlands, Annunci Animali in Italy and Lancaster Puppies in the US, and calls itself the world's largest group of online pet marketplaces²⁸¹.

The business is built on screening, not on volume. Pets4Homes says it approves most adverts by hand, alongside automated checks, and that a significant share of submitted adverts are rejected and never go live. Licensed breeders must send their license, which the site checks²⁹⁸. Even so, vets and campaigners warned in October 2025 that misleading claims in online puppy ads put animals and buyers at risk²⁹⁹.

The EU is about to change the rules for the whole continent. Negotiators agreed on a regulation on the welfare and traceability of dogs and cats in November 2025, and the European Parliament gave its final vote in April 2026. Dogs and cats must be registered in national databases that are linked through an EU index, and online platforms must help trace sellers. Transition periods run from two to fifteen years³⁰⁰. Online ads must carry verifiable identification³⁰¹. The law was published as Regulation (EU) 2026/1818 on August 10, 2026, and every pet must carry a readable microchip³⁰².

For a newcomer, the lesson is that a pet site is a compliance business. The sites that last check breeders, keep records and refuse a large share of ads. Once the EU rules apply, a general classifieds site that cannot check a microchip number against a database will find pet ads hard to carry. That is an opening for well-run national pet sites in EU countries.

Adoption is a separate model. In the US, shelters and rescues list animals on free adoption sites rather than on sale classifieds. Adopt a Pet, part of Mars Petcare, says it has worked with more than 15,000 shelters and rescues over 20 years and arranged more than 225,000 adoptions. It also runs a rehoming service for owners who must give up a pet³⁰³. These sites make no money from listings. They exist to build trust in the pet food and care brands behind them.

Horses

Horses are a classic niche: few buyers, high prices and a lot of detail per listing (breed, age, training level, pedigree). The global leader is ehorses, from Georgsmarienhütte near Osnabrück in Germany. It was founded in 1999, says about 2.4 million people use it each month, and lists more than 100,000 horses for sale each year²⁸⁵. Its site runs in seven languages and showed about 17,000 horses for sale in November 2026, from German dressage horses to American Quarter Horses sold at auction. Sellers can list for free and pay for premium placement²⁸⁴.

ehorses grew up inside a newspaper group. The NOZ/mh:n group in northern Germany owned it from 2011, when it was a small company paid for only by advertising. It also runs edogs and ecats. Pet Media Group bought it with effect from August 1, 2026, and plans to take it further abroad²⁸³. The same group already owned Hästnet, where Sweden has bought and sold horses for more than 25 years²⁸¹.

For a newcomer, the lesson from ehorses is that a horse site lives on detail and on trust between a small number of breeders, trainers and riders. National sites with local breeds, local show results and video of the horse moving can still win in countries where the global site is thin.

Music gear

Reverb is the global leader for used and vintage guitars, amps, pedals and synths. It first filled the site with stock from music shops, not with private sellers, as we covered in Reverb: dealers first. It began in Chicago in 2013 as the online offshoot of the Chicago Music Exchange shop³⁰⁴. Etsy bought it in 2019, reportedly for $275 million³⁰⁵.

In April 2025, Etsy agreed to sell Reverb to an affiliate of Servco Pacific, a Hawaii company, and Creator Partners²⁸⁶, for $105 million in cash (see point 3 above). Reverb said its team would stay in place and that it would run as an independent company again³⁰⁶. In the five months before the deal closed on June 2, 2025, Reverb sold $381.3 million of goods, and its sellers paid a 5% transaction fee on each sale plus payment processing²⁸⁷. The new owners have stakes in Fender and SoundCloud. Reverb said that no brand would get "preferential treatment" on the site³⁰⁴.

Its main rivals are general sites. In Germany, private sellers of instruments mostly use the music section of Kleinanzeigen, and in the US many use Facebook Marketplace and Craigslist for local pickup of heavy amps and drums. Guitar shops list both on Reverb and on their own sites.

What a newcomer should know: music gear has strong regional pockets. Reverb is strongest in the US and the UK. Countries with their own big music scenes and their own language, such as Japan, Brazil or Poland, still trade much of their used gear through general classifieds and forums. The Reverb story also shows the playbook: start with dealers, because they bring hundreds of listings each and know how to describe and ship gear.

Bikes and sports gear

Bikes are one of the newer niches to get a specialist. Buycycle, founded in 2021, sells premium used road, gravel, triathlon and mountain bikes. It checks listings, handles payment and arranges shipping, which is the hard part of selling a bike online. It raised €20 million from Blossom Capital in February 2024²⁸⁸.

In North America, used bikes trade through specialists that buy and resell, through the buy-and-sell boards of riding sites, and through Facebook Marketplace and Craigslist. We found no sales figures for them that we could verify.

The model matters here. A used bike is bulky, easy to misdescribe and often stolen. Sites that only list bikes leave the buyer to check the frame, the size and the seller. Buycycle's pitch is that it takes on part of that work and charges for it. For a newcomer, sports with expensive, durable gear and a strong club scene (rowing, sailing dinghies, triathlon, golf, climbing) are still mostly traded in forums and Facebook groups.

Watches

Chrono24 is the largest marketplace for luxury watches. It is based in Karlsruhe, Germany, and most of its listings come from professional dealers. Rolex alone made up 44% of its sales in early 2023⁶¹. Its yearly review of the pre-owned market, based on transactions on its site, again found Rolex the clear leader by volume in 2025, though its share fell slightly. Average sale prices rose 8.43% in the US from the fourth quarter of 2024 to the fourth quarter of 2025, but only 0.28% in Europe⁶². Chrono24 does not publish its total sales.

The watch boom of 2021-2022 ended badly for the platforms. Chrono24 had raised $108 million in 2021, then cut 65 jobs, mostly in Germany, in early 2023 as prices for used watches fell⁶¹. In January 2025 it announced 110 more job cuts, 75 of them at its Karlsruhe headquarters, taking its staff from 460 to about 350²⁸⁹. Its review of 2025 described a return to stability for prices.

For a newcomer, watches show both sides of a niche. Prices are high, so even a small commission is a lot of money. But the supply is concentrated in a few thousand dealers, who list everywhere, and buyers want proof that the watch is real. A newcomer has to win the dealers or offer something they lack, such as a local market in a language Chrono24 serves poorly.

Sneakers and streetwear

Sneaker resale created a set of global platforms in the late 2010s, all built on authentication. The seller sends the shoes to the platform, which checks them before shipping them to the buyer. StockX, from Detroit, is the best known. It said nearly 200 brands set sales records on its site in 2025, and that Pop Mart passed Lego as its top collectibles brand⁶⁰. StockX and its rival GOAT do not publish GMV. GOAT Group was valued at $3.7 billion in 2021³⁰⁷, and it bought Grailed, a marketplace for men's designer and streetwear clothes³⁰⁸.

Asia has its own leaders. In South Korea, Kream, backed by Naver, posted record combined revenue of ₩397.5 billion in 2025, with fast growth in tech and luxury goods²⁹⁰. That figure includes its Japanese unit Soda, a leader in trading cards in Japan, and sneakers fell to about 37% of the value traded as phones and other goods grew²⁹⁰. Naver launched Kream in 2020 through its subsidiary Camp Mobile, for buyers who could not tell whether sneakers sold person to person were real²⁸⁰. In China, Poizon (Dewu) started as an app for buying, reselling and discussing sneakers and now sells clothing, bags, watches, electronics and toys. A former head of its San Francisco office told China Daily in August 2024 that it had more than 160 million monthly active users³⁰⁹.

For a newcomer, this niche is crowded at the top and the hype is gone. Authentication centers are expensive. The openings are in narrower communities, such as vintage sportswear, football shirts or skate gear, where buyers know the goods and peer reviews can replace a warehouse check.

Luxury resale

Luxury resale needs authentication, which makes it costly to run. Two models compete. The RealReal, in the US, takes items on consignment: it collects, checks, photographs and sells them. It had a record GMV of $2.13 billion in 2025, up 16%, and revenue of $693 million⁶⁴. Revenue is about a third of GMV, which shows how much of each sale the platform keeps when it does all the work. It expects GMV of $2.39 to $2.45 billion in 2026.

Vestiaire Collective, from Paris, is peer-to-peer with authentication: sellers keep their items until they sell, and the platform checks them in the middle. It had about €200 million of revenue on just under €1 billion of GMV in 2024 and has never made an annual profit³¹⁰. Bernard Osta, the former finance chief, became chief executive in October 2025 and targets a first profitable year in 2026. The US is about a fifth of revenue, and he sees it as the main source of growth.

For a newcomer, luxury resale is hard to start small, because buyers will not trust an unknown site with a $5,000 bag. The weak spot of the leaders is cost. Consignment sites keep a large share of each sale. A local site that works with independent, trusted resale shops in one city or country can give sellers better terms without building a warehouse.

Wedding dresses

Wedding dresses are worn once, cost a lot and keep much of their value, which makes them a natural resale niche. Stillwhite calls itself the world's largest marketplace for preowned wedding dresses. In November 2026 it showed 103,534 dresses for sale and said $137 million of dresses had been sold through it. Buyers and sellers talk through its own messaging, keep their contact details private and pay online with buyer protection²⁹⁷. Sellers pay a one-off listing fee, $25 for a standard listing or $35 for premium placement, plus a 7% success fee when the dress sells, and a listing stays up until it sells²⁹⁶.

The model is simple: a classifieds listing with a fixed fee, plus a small cut of the sale and payment protection. Bridal shops also sell their sample dresses on it. Its rivals are general fashion resale apps and local Facebook groups.

For a newcomer, the niche is narrow but open in local languages: a bride wants to try the dress on, so a site that groups dresses by city and adds local alterations shops and bridal boutiques can compete with a global site.

Trading cards and collectibles

Trading cards were the fastest-growing big category in online resale in 2025. eBay sold $79.6 billion of goods across all categories in 2025²⁷, and collectibles made the largest contribution to its GMV growth in the fourth quarter³¹¹. It owns TCGplayer, the main US marketplace for single cards from games such as Pokémon and Magic: The Gathering, and the auction house Goldin. Users scanned more than 15 million cards with its AI card scanner in the months after its November launch³¹¹.

In Europe, Cardmarket calls itself the largest online marketplace for trading card games, open to private and professional sellers, and run by Sammelkartenmarkt GmbH³¹². It started in Berlin in 2007 as a student's side project, closed its own shop to focus on the marketplace, and by 2021 had half a million users, more than 100 million listed products and about 7.5 million visits a month, with a team of 50³¹³. Larger card shops sell on it alongside private players, and many players use it as the price guide for Europe. Cardmarket does not publish its sales.

Grading drives the top of the market. A grader checks a card and seals it in a plastic case with a score from 1 to 10. The five biggest graders handled about 26.8 million cards in 2025, up 32% from 20 million, and PSA alone graded 19.26 million, or 71.8% of the total³¹⁴. In December 2025, PSA's parent company, Collectors, bought its old rival Beckett, which stays a separate brand. The terms were not disclosed³¹⁵.

Live shopping is the new channel, led by Whatnot (see point 4 above).

High-value cards go to auction houses and vaults. Fanatics bought PWCC in 2023 and folded it into Fanatics Collect, which runs weekly auctions, a fixed-price marketplace and a vault. When the marketplace went live in July 2024, it cut the seller fee on fixed-price cards under $120 from 15% to 6%, as long as the card is priced within 20% of a fair market value set by Fanatics⁵⁹. For a newcomer, the openings are smaller games, local languages and countries where cards still trade in shop events and Facebook groups.

Collectibles auctions

Coins, stamps, comics, militaria and old toys have been traded at auction for a century. Online, two models lead. Large US auction houses such as Heritage Auctions run online and live sales, with a buyer premium. Heritage, from Dallas, started as a coin auction house in 1976. It sold $2.16 billion of goods in 2025, its fifth record year in a row, up from $1.87 billion in 2024. Coins and paper money brought in more than $470 million, and sports $189.2 million²⁹¹. In Europe, Catawiki, from the Netherlands, runs weekly online auctions picked by in-house experts. Its sellers range from private collectors to dealers.

Catawiki had a profitable 2025. Revenue rose 9% to €111 million, net profit was €5.8 million and adjusted EBITDA was €11.2 million³¹⁶. Growth was close to 20% in the second half, and revenue rose 28% in the first quarter of 2026. Luxury watches were its biggest category by sales. Demand for Pokémon cards rose 60% (195% in Spain), and demand for gold and silver bullion jumped in almost every European market. Germany is one of its three markets with the highest spending per buyer, at more than €1,000 a year³¹⁶. The private equity firm Permira backed its growth: GMV was already €466 million in 2020, the year of its first profit³¹⁷.

What a newcomer should know: the collector niches are deep but small. A coin collector needs a catalog of every coin, its variants and its values, and that catalog is the hook that brings collectors back. Sites that start as a catalog can turn the collectors into sellers later.

Records and music media

Discogs is the reference site for physical music. It started in 2000 as a database of record releases built by its users, added a marketplace in 2005 where shops and collectors sell vinyl, CDs and cassettes, and charges a fee on each item sold. Its database now holds more than 19 million releases²⁹². The database is the moat: users catalog what they own, and the site knows which pressing of an album each listing is.

Discogs' Year in Review for 2025, built from what users added to their collections and searched for in the marketplace, covered nine regions. The Beatles were the global artist of the year and Taylor Swift's The Life of a Showgirl the album of the year, while older acts such as Pink Floyd and Madonna led many lists³¹⁸. Discogs did not publish 2025 sales or order figures.

For a newcomer, the lesson from Discogs is that data brings supply. A database that collectors fill in for free gives every listing a clean, standard description. Niches where no such database exists, such as regional music formats, comics in some languages or board games, are open.

Tickets

StubHub, which merged with Viagogo in 2020, is the largest ticket resale marketplace. It runs two brands: StubHub, and Viagogo in some international markets³¹⁹. It priced its IPO at $23.50 a share in September 2025 and raised about $800 million, but the shares closed 6.4% lower, at $22, on the first day³²⁰. For 2025 it reported $9.2 billion of GMS, up 6%, and revenue of $1.7 billion, about 19% of GMS⁶³.

2026 started strong. In the second quarter, GMS rose 34% to $3.1 billion and revenue rose 33% to $573.1 million, helped by the football World Cup in North America. StubHub made a net profit of $14.6 million, after a loss a year earlier²⁹³.

Rules are the big change. In the US, StubHub settled the first big case under the FTC's fee rule (see point 10 above). The House of Representatives passed the TICKET Act, which would also require all-in pricing, by 409 votes to 15 in April 2025³²¹.

The UK goes further. Ministers first considered allowing resale at up to 30% above face value. In November 2025 the government chose a stricter path: resale above face value will be banned, platform service fees will be capped, and resale sites will be legally liable when their sellers break the rules, with the Competition and Markets Authority enforcing them³²². Fan-to-fan sites that already cap prices are better placed than sites built on high markups.

Design furniture

Used furniture is bulky and costly to ship, so most of it still sells locally on Facebook Marketplace and general classifieds. Online specialists work at the top end. 1stDibs, listed in New York, sells antiques, vintage design, art and jewelry from professional dealers. Its 2025 net revenue was $89.6 million, up 2%, and its net loss narrowed to $13.7 million²⁹⁴. GMV in the fourth quarter fell 5% to $90.2 million²⁹⁴.

1stDibs' gross margin was 73% in 2025²⁹⁴, which shows that the model is light: the dealers keep the stock and arrange the white-glove shipping.

For a newcomer, the lesson is that delivery is the product. A local site that arranges pickup, delivery and assembly in one metro area can compete with Facebook, where the buyer must find a van. 1stDibs' flat sales show that the luxury end is not growing on its own.

Refurbished electronics

Refurbished phones and laptops are one of Europe's strongest marketplace categories. Back Market, founded in Paris, connects professional refurbishers with buyers and adds a warranty. Its GMV passed €3.5 billion in 2025, up 32%. It says it is now EBITDA-profitable worldwide and has 17 million customers in 17 markets²⁹⁵. The US is its second-largest market³²³.

Refurbed, from Vienna, is the main challenger in Central Europe. It raised €50 million in October 2025, said its sales grew about 40% that year, reported double-digit EBITDA margins and aimed for close to €1 billion of GMV³²⁴.

Back Market's strength is the guarantee: a buyer trusts the warranty and the return policy, not the unknown refurbisher. For a newcomer, the openings are categories the big sites treat as an extra, such as refurbished gaming consoles, e-bikes, coffee machines or professional audio, and countries where Back Market does not operate.

Handmade, vintage and art

Etsy is the global leader by far for handmade goods, vintage items and much of the low-priced art sold online, but its core is shrinking. Etsy marketplace GMS was $10.46 billion in 2025, down 4%, with 5.6 million active sellers²⁸⁷. Group revenue was $2.88 billion, and the take rate on all its marketplaces rose to 24.2% from 22.3%. Revenue grew mainly because advertising revenue rose $62.2 million, as sellers paid more per click on Etsy Ads²⁸⁷. Active buyers fell 3.4% to 86.5 million³²⁵.

Etsy charges a $0.20 listing fee, a 6.5% transaction fee on each sale including shipping, and a payment fee, and it pushes sellers to buy ads. Sales that come from its ads on other sites carry an extra 12% or 15% fee²⁸⁷.

For a newcomer, sellers who feel squeezed by Etsy's ads and fees are the opening. The rivals that do best are tied to one place or one craft, such as a country's own makers or one material like ceramics or textiles.

Openings

• Pet sites that can meet the EU rules. Under the new EU regulation, online ads for dogs and cats must carry verifiable identification, which favors national pet sites built for checks over general classifieds³⁰¹.
• National horse sites. The global leader, ehorses, changed owner in August 2026 and is being folded into a pet group's shared platform, which leaves room for sites built around one country's breeds, shows and trainers²⁸³.
• Fair-price ticket resale in the UK. The government plans to ban resale above face value and cap platform fees, which removes the margin that high-markup resale sites rely on and leaves room for fan-to-fan exchanges³²².
• Watch sales in local languages. The global leader cut its staff from 460 to about 350 in January 2025, which leaves less attention for smaller markets and local dealers²⁸⁹.
• Trading card games in Europe and smaller countries. Card grading volume rose 32% in 2025, and the boom draws new collectors in countries and games that the US-focused platforms do not cover well³¹⁴.
• Live shopping outside North America and Europe. Whatnot's claimed 60% share covers only those two regions⁷.
• Mid-priced design furniture with local delivery. 1stDibs' GMV fell 5% in the fourth quarter of 2025, a sign that the high end is not growing, while most used furniture still sells locally with no delivery²⁹⁴.
• Handmade marketplaces for one country or craft. Etsy's take rate rose to 24.2% in 2025 while its active buyers fell, so sellers pay more for less traffic²⁸⁷.

Where a niche site has room: openings for 2026

Most niches in this report have a clear leader, and in the biggest ones (cars, homes and jobs in rich countries) the leader is very hard to move. The openings are elsewhere: niches where the leader is shrinking, raising prices faster than it adds value, or has left; countries the global leaders skip; and new rules that favor a site built for one trade. These are the strongest we found. "Opening" does not mean easy: in each case a new site still has to bring buyers and sellers together from nothing.

Where the leader is weak or has left

1. Peer-to-peer car sharing in the US. Turo has had no national rival since Getaround closed its US business in 2025 and dissolved the company in July 2026¹²⁷.
2. Small US dealers trading with each other. CarGurus closed CarOffer after its transactions fell 55%, and Copart now owns ACV, which leaves fewer independent online channels^5,31.
3. Online used-car buying in the UK. Cazoo is gone, and Cinch, still losing about £100 million a year, has turned to physical stores¹⁰⁴.
4. US home-services leads. Angi's revenue fell 9% in the third quarter of 2026 as lead volume dropped⁶⁵. Local, vetted directories for one trade or one city can compete with a weakened lead seller.
5. East African produce trade after Twiga. Twiga's operating company was placed under administration in August 2026, which left its Nairobi shops and farmers without their main digital buyer²³⁸. A lighter model, with listings and orders but no trucks or warehouses, could serve the same traders.
6. France while SeLoger shrinks. The SeLoger-Meilleurs Agents group is cutting about 30% of its staff¹³⁵, which leaves room for regional and specialist portals, though Idealista is entering with a year free for agents.

Where customers pay more every year

7. Agents tired of portal price rises. Rightmove raised its revenue per agency advertiser 8% in the first half of 2026 while its agency branches grew 1%¹⁴³, and REA raised its revenue in mid-2026 while buyer enquiries fell 33%¹⁶⁰. Cheaper tools for agents in one city or region have room.
8. Sweden after Hemnet's slip. Hemnet's paid listings fell 34.2% in the first nine months of 2026¹³⁷, which shows that a dominant portal can lose supply when sellers see its fee as their own cost.
9. Handmade marketplaces for one country or craft. Etsy's take rate rose to 24.2% in 2025 while its active buyers fell, so sellers pay more for less traffic²⁸⁷.
10. Private farm sellers in Australia. The carsales farm site charges dealers A$600 to A$835 a month²³⁹, while Farm Tender lets farmers list free and pay only on a sale²⁵⁹. Low-cost, success-fee sites for one trade, such as hay or used implements, have room.
11. Listings kept off the big US portals. When Chicago's listing service MRED cut Zillow's feed in May 2026, more than half of Zillow's active Chicago homes disappeared within hours¹⁵⁵, so some homes now reach buyers only through brokers' own sites and networks.

Where demand is changing

12. Freelance work for and around AI. Fiverr's annual active buyers fell to 2.4 million in 2026 from 3.3 million a year earlier²¹⁸, while Upwork's volume from freelancers with AI skills grew 55%²¹⁷. Marketplaces for vetted AI builders, and for people who check AI output, have room.
13. Specialist tech hiring. Dice's revenue fell 17% in 2025 and another 13% in the third quarter of 2026, while ClearanceJobs, a closed pool of workers with US security clearances, grew 18%²⁰⁹. Boards for narrow skills or vetted pools have more room than broad tech boards.
14. Livestock marts outside the UK and Ireland. MartEye sells online bidding to marts for a fixed monthly fee and reached more than 120 marts in five years²⁴³. Countries where marts have no online bidding yet could adopt the same model.
15. Tractors in the rest of India. The leader's own outlets are in 25 cities in six states²⁴⁰. Regional sites in local languages, or for used implements and harvesters, have room.
16. Doctor booking in the UK. Doctolib only entered the UK in May 2026, where GP software is a duopoly of Optum (UnitedHealth) and TPP²⁰⁰. Private clinics, dentists and therapists there have no clear booking leader yet.

Where new rules favor a specialist

17. Pet sites that can meet the EU rules. Under the new EU regulation, online ads for dogs and cats must carry verifiable identification, which favors national pet sites built for checks over general classifieds³⁰¹.
18. Fair-price ticket resale in the UK. The government plans to ban resale above face value and cap platform fees, which removes the margin that high-markup resale sites rely on and leaves room for fan-to-fan exchanges³²².
19. Licensed property portals in Saudi Arabia. With more than 71 licensed property platforms by April 2025¹⁷⁰, the market is still split, and a city or property-type specialist can get a license.

What this means if you are starting a niche site

The leaders in this report are hard to beat head-on, but almost all of them started small and in one niche. Four lessons stand out.

Pick a niche the general sites serve badly. The strongest niche sites sell things that need more than a photo and a price: cars with a history and a condition report, homes with floor plans, machines with hours on the clock, horses, pets and collectibles that need checking. General sites treat these like any other ad. A site that adds the fields, checks and trust a niche needs gives buyers a reason to come and sellers a reason to pay. Our guide to vertical and horizontal marketplaces explains the trade-off.

Get supply from businesses first. Sandhills filled TractorHouse with dealers' stock, Reverb started with music stores, and the car and property portals live on dealers and agents. One dealer or agent brings dozens or hundreds of listings at once. Our teardowns of Reverb and Bring a Trailer show how two niche leaders got their first listings.

Charge the side that earns money from the sale. The most profitable niche sites charge dealers, agents, employers and auction houses, not private buyers. The fastest-growing ones in 2025 and 2026, such as Whatnot and Bring a Trailer, take a fee on each sale instead. Either works; what fails is charging both sides more every year while traffic stays flat, which is the complaint behind several openings above.

Be ready for the rules. New rules on pet ads, ticket resale, short-term rentals and seller checks all fall harder on general sites than on specialists. A niche site that verifies its sellers from day one turns a cost for the big sites into its own advantage.

If you want to build one, Yclas is the classifieds and marketplace software we make. You can build a marketplace website for your niche, with custom fields for each category, dealer and seller accounts, paid listings or commissions, and reviews.

Questions people ask about niche marketplaces in 2026

What is a niche marketplace? A site where people buy and sell in one category, such as cars, homes, jobs, farm machinery, watches or trading cards. It can be a classifieds site, where the platform only carries ads, or a marketplace, where it takes part in the sale. Most of the world's most profitable classifieds businesses are niche sites.

What are the most profitable niche marketplaces? The leading property and car portals. Rightmove kept 70% of its 2025 revenue as underlying operating profit¹, and Auto Trader kept 63% in the year to March 2026³⁴. Both charge businesses a monthly subscription and raise it most years.

Which niche marketplace grew fastest in 2025? Among the ones that publish figures, live shopping and collectibles. Whatnot sold more than $8 billion of goods on live streams in 2025, and the five biggest card graders handled about 26.8 million cards, up 32%³¹⁴. In cars, Carvana sold 596,641 cars to consumers in 2025, up 43%¹⁰¹.

Who owns the biggest niche marketplaces? A mix of listed specialists (Rightmove, Auto Trader, REA Group, SEEK, CarGurus, CAR Group, Scout24), large groups that collect them (CoStar, eBay, Recruit, RB Global) and private equity firms such as Hellman & Friedman, Permira, Blackstone, KKR and EQT. The owners table near the top of this report lists the main groups.

Is it too late to start a niche marketplace? Not in most niches. The giants cover cars, homes and jobs in rich countries well, but this report found openings in car sharing, dealer trading, home services, farm machinery, livestock, handmade goods, pets and ticket resale, and in countries the global leaders skip. A new site has the best odds where the leader is raising prices faster than it adds value, or where new rules reward a site built for one trade.

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149. Online Marketplaces, October 2025 · https://www.onlinemarketplaces.com/articles/zillows-legal-headaches-will-go-away-its-brand-will-not/
150. HousingWire, August 2025 · https://www.housingwire.com/articles/redfin-agent-commissions-q2-2025-post-nar-settlement/
151. Compass 8-K, January 2026 · https://www.sec.gov/Archives/edgar/data/1563190/000156319026000019/comp-20260109.htm
152. Compass 10-Q, August 2026 · https://www.sec.gov/Archives/edgar/data/0001563190/000156319026000143/comp-20260630.htm
153. RISMedia, March 2026 · https://www.rismedia.com/2026/03/18/compass-drops-lawsuit-zillow-portal-updates-rules/
154. Online Marketplaces, May 2026 · https://www.onlinemarketplaces.com/articles/zillow-sues-compass-and-chicago-mls-for-alleged-collusion/
155. Online Marketplaces, May 2026 · https://www.onlinemarketplaces.com/articles/judge-restores-zillows-chicago-feed-but-backs-mred-on-banned-listings/
156. Online Marketplaces, September 2026 · https://www.onlinemarketplaces.com/articles/judge-denies-zillow-motion-in-compass-mred-collusion-lawsuit/
157. Kalkine Media, July 2026 · https://kalkinemedia.com/uk/news/announcements/rightmove-rmv-boosts-capital-returns-beyond-ps400m-as-h1-2026-revenue-climbs-7-despite-new-homes-market-challenges
158. Online Marketplaces, September 2025 · https://www.onlinemarketplaces.com/articles/zoopla-upbeat-about-seller-lead-prospects-despite-revenue-and-profit-decline-in-2024/
159. Online Marketplaces, August 2026 · https://www.onlinemarketplaces.com/articles/hometrack-part-of-houseful-group-to-be-acquired-by-providence-equity-partners/
160. Online Marketplaces, November 2026 · https://www.onlinemarketplaces.com/articles/rea-group-q1-fy27-pricing-lifts-revenue-to-a450m-as-listings-slip-2/
161. Online Marketplaces, April 2026 · https://www.onlinemarketplaces.com/articles/scout24-q1-2026-revenues-up-13-9-as-spanish-acquisitions-absorbed/
162. Online Marketplaces, September 2025 · https://www.onlinemarketplaces.com/articles/scout24-acquires-fotocasa-and-habitaclia-for-e153m/
163. Online Marketplaces, November 2026 · https://www.onlinemarketplaces.com/articles/scout24-q3-2026-spain-lifts-revenue-to-e198m-but-weighs-on-margin/
164. El Referente, December 2024 · https://elreferente.es/actualidad/cinven-adquiere-una-participacion-mayoritaria-en-idealista-por-un-valor-final-de-2-925-millones/
165. Online Marketplaces, March 2026 · https://www.onlinemarketplaces.com/articles/french-portal-rivalry-intensifies-as-bienici-seloger-and-leboncoin-trade-claims/
166. Online Marketplaces, August 2026 · https://www.onlinemarketplaces.com/articles/idealista-announces-significant-long-term-project-in-france/
167. Online Marketplaces, October 2026 · https://www.onlinemarketplaces.com/articles/ma-roundup-360latam-seloger/
168. Online Marketplaces, January 2024 · https://www.onlinemarketplaces.com/articles/general-atlantic-set-to-take-24-stake-in-dutch-portal-funda/
169. Online Marketplaces, January 2026 · https://www.onlinemarketplaces.com/articles/property-finder-secures-170m-as-uae-sovereign-funds-increase-exposure/
170. Amlak, November 2025 · https://amlak.net.sa/en/92255/
171. Online Marketplaces, October 2025 · https://www.onlinemarketplaces.com/articles/magicbricks-ceo-celebrates-profitability-as-ipo-considerations-accelerate/
172. Siliconindia, May 2025 · https://www.siliconindia.com/realestate/news/nobroker-reports-rs-411-crore-loss-in-fy24-despite-32-surge-in-revenue-nid-236063.html
173. ProPakistani, April 2020 · https://propakistani.pk/2020/04/28/empg-and-olx-group-announce-merger-of-mena-and-south-asia-businesses/
174. Online Marketplaces, April 2025 · https://www.onlinemarketplaces.com/articles/fdv-regains-free-cash-flow-in-q1-as-zameen-shows-signs-of-recovery/
175. LexLatin, February 2022 · https://lexlatin.com/noticias/quintoandar-se-expande-america-latina-compra-negocio-inmobiliario-navent
176. Online Marketplaces, July 2026 · https://www.onlinemarketplaces.com/articles/quinto-andar-hires-new-gm-for-latin-america/
177. Online Marketplaces, February 2025 · https://www.onlinemarketplaces.com/articles/gumtree-uk-quietly-sold-to-chinese-owners-of-58-com/
178. Zillow Group 10-Q, November 2026 · https://www.sec.gov/Archives/edgar/data/0001617640/000161764026000069/z-20260930.htm
179. Online Marketplaces, August 2026 · https://www.onlinemarketplaces.com/articles/zillow-resolves-ftc-lawsuit-over-redfin-rentals-syndication/
180. Online Marketplaces, September 2020 · https://www.onlinemarketplaces.com/articles/spareroom-acquires-french-counterpart-appartager/
181. Online Marketplaces, October 2025 · https://www.onlinemarketplaces.com/articles/housinganywhere-ebitda-profitable-but-written-down-for-second-time-this-year/
182. Amber via Higher Ed Dive, February 2024 · https://www.highereddive.com/press-release/20240214-amber-raises-usd-21-million-funding-led-by-gaja-capital-for-global-expansio/
183. Online Marketplaces, November 2025 · https://www.onlinemarketplaces.com/articles/ten-questions-with-james-buck-co-founder-at-roome/
184. Airbnb, February 2026 · https://news.airbnb.com/airbnb-q4-2025-financial-results/
185. Booking Holdings 10-K, February 2026 · https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm
186. Expedia Group, August 2026 · https://www.sec.gov/Archives/edgar/data/0001324424/000132442426000051/earningsrelease-q22026.htm
187. Airbnb, November 2026 · https://www.airbnb.com/help/article/4252
188. Hipcamp, November 2026 · https://www.hipcamp.com/en-US/about
189. CoStar Group 10-K, February 2026 · https://www.sec.gov/Archives/edgar/data/1057352/000105735226000020/csgp-20251231.htm
190. JustPark, November 2026 · https://justpark.com/business/about-us
191. Coworker, November 2026 · https://www.coworker.com/about-us
192. Online Marketplaces, October 2022 · https://www.onlinemarketplaces.com/articles/rumoured-layoffs-at-lamudi-after-rival-consolidates-mexican-market
193. Recruit Holdings, May 2026 · https://file.recruit-holdings.com/files/en/Recruit_202603Q4_summary_en.pdf
194. Microsoft 10-K, July 2026 · https://www.sec.gov/Archives/edgar/data/789019/000119312526323660/msft-20260630.htm
195. DHI Group 8-K, February 2026 · https://www.sec.gov/Archives/edgar/data/1393883/000139388326000030/a991-earningsrelease2025q4.htm
196. The Caterer, October 2023 · https://thecaterer.com/all-content/harri-raises-43m-growth-equity-capital
197. Staffing Industry Analysts, May 2023 · https://www.staffingindustry.com/news/global-daily-news/talent-platform-instawork-gets-new-60-million-funding-round-will-expand-its
198. Staffing Industry Analysts, September 2025 · https://www.staffingindustry.com/news/global-daily-news/jobtalent-full-year-revenue-down-slightly-ebitda-up
199. Tech.eu, January 2026 · https://tech.eu/2026/01/21/ukrainian-founded-language-learning-edtech-preply-hits-12b-valuation-with-150m-series-d/
200. Siècle Digital, May 2026 · https://siecledigital.fr/2026/05/07/doctolib-mise-sur-le-royaume-uni-pour-poursuivre-sa-croissance-avec-le-rachat-de-medicus/
201. Startupmag, May 2026 · https://www.startupmag.co.uk/funding/fresha-2026-growth-funding/
202. The Knot Worldwide, November 2026 · https://www.theknotww.com/
203. uShip, November 2026 · https://www.uship.com/about/
204. Fox Business, July 2025 · https://www.foxbusiness.com/technology/indeed-glassdoor-cutting-jobs-artificial-intelligence-utilization-grows
205. Microsoft 10-Q, October 2026 · https://www.sec.gov/Archives/edgar/data/789019/000119312526436133/msft-20260930.htm
206. Rask Media, August 2026 · https://www.raskmedia.com.au/2026/08/12/seek-asxsek-share-price-sinks-14-on-fy26-result-weak-outlook/
207. Info Edge, May 2026 · https://www.infoedge.in/pdfs/financial_pdfs/f_Earnings/investor-concall-transcript-28May2026.pdf
208. Interfax, March 2026 · https://www.interfax.com/newsroom/top-stories/116490/
209. DHI Group 8-K, November 2026 · https://www.sec.gov/Archives/edgar/data/1393883/000139388326000117/a991-earningsrelease2026q3.htm
210. Wellfound, November 2026 · https://wellfound.com/about
211. Vivian Health, November 2026 · https://www.vivian.com/about/
212. Staffing Industry Analysts, December 2025 · https://www.staffingindustry.com/editorial/industrial-staffing-report/indeed-flex-executive-sheds-light-on-2026-trends-
213. TechIntelPro, December 2025 · https://techintelpro.com/news/hr/payroll-and-benefits/indeed-flex-expands-to-8-new-us-markets
214. Tritium Partners, November 2022 · https://www.tritiumpartners.com/news-article/staffing-as-a-service-innovator-qwick-raises-40-million-in-series-b-financing
215. Coople, November 2026 · https://www.coople.com/ch/en/
216. Coople, November 2026 · https://www.coople.com/uk/
217. Upwork 8-K, November 2026 · https://www.sec.gov/Archives/edgar/data/1627475/000162747526000053/upwork3q26-pressrelease_3q.htm
218. Fiverr 6-K, October 2026 · https://www.sec.gov/Archives/edgar/data/1762301/000117891326004897/exhibit_99-1.htm
219. Maddyness, March 2025 · https://www.maddyness.com/2025/03/10/malt-vise-la-rentabilite-globale-et-le-milliard-deuros-de-revenus-en-2025/
220. Contra, November 2026 · https://contra.com/commission-free
221. Angi, August 2026 · https://www.sec.gov/Archives/edgar/data/1705110/000170511026000077/q22026earningsrelease.htm
222. MarketBeat, August 2026 · https://www.marketbeat.com/earnings/reports/2026-8-4-angi-homeservices-inc-stock/
223. Outlook Business, September 2025 · https://www.outlookbusiness.com/markets/urban-company-makes-bumper-entry-shares-list-at-58-premium
224. Taskrabbit, November 2026 · https://www.taskrabbit.com/locations
225. Pacific Avenue Capital Partners, March 2026 · https://pacificavenuecapital.com/?p=1393
226. Wag! Group 8-K, July 2025 · https://www.sec.gov/Archives/edgar/data/1842356/000184235625000090/wag-pressreleaseannounceme.htm
227. Wag! Group 8-K, September 2025 · https://www.sec.gov/Archives/edgar/data/1842356/000184235625000098/pet-20250829.htm
228. Wag!, November 2026 · https://wagwalking.com/about
229. Pawshake, November 2026 · https://www.pawshake.co.uk/about-us
230. Practo, November 2026 · https://www.practo.com/company/about
231. Booksy, November 2026 · https://booksy.com/biz/en-us/about-us
232. WeddingWire, May 2018 · https://www.theknotww.com/press-releases/permira-funds-to-make-350-million-investment-in-ww
233. Shiply, November 2026 · https://www.shiply.com/about/
234. Liquidity Services, November 2025 · https://www.sec.gov/Archives/edgar/data/1235468/000119312525288849/lqdt-ex99_1.htm
235. ATG Annual Report 2025, December 2025 · https://cdn.yano.digital/media/is0i4xkq/atg-ar25_strategic-report.pdf
236. Surplex, August 2024 · https://presse.surplex.com/pressreleases/surplex-and-tbauctions-join-forces-to-expand-the-continental-european-market-3336591
237. Surplex, February 2025 · https://newsroom.notified.com/news/339197/surplex-is-now-powered-by-tbauctions-technolo
238. Launch Base Africa, September 2026 · https://launchbaseafrica.com/2026/09/14/kenyan-agritech-giant-twiga-enters-statutory-administration-after-creditor-battles/
239. carsales, November 2026 · https://dealersignup.carsalesnetwork.com.au/farmmachinerysales
240. AgFunderNews, June 2026 · https://agfundernews.com/indias-tractor-junction-shares-upside-with-staff-after-62-revenue-jump
241. Superior Livestock, November 2026 · https://superiorlivestock.com/
242. AuctionsPlus, July 2026 · https://pulse.auctionsplus.com.au/aplus-news/insights/sheep-clearance-hits-seven-year-high-as-auctionsplus-livestock-trade-strengthens-in-fy26
243. Galway Advertiser, May 2025 · https://www.advertiser.ie/galway/article/145943/how-one-galway-business-turned-a-global-crisis-into-a-digital-community
244. Inc42, September 2025 · https://inc42.com/buzz/dehaat-posts-inr-369-cr-profit-in-fy25-on-back-of-non-cash-gains
245. Farms.com, July 2025 · https://www.farms.com/news/farmers-business-network-secures-50m-to-advance-ag-commerce-230662.aspx
246. AgFunderNews, December 2021 · https://agfundernews.com/?p=30092
247. Machineseeker, November 2026 · https://www.machineseeker.com/
248. CAR Group, August 2026 · https://cargroup.com/wp-content/uploads/2026/08/FY26-Annual-Report.pdf
249. DOTmed, November 2026 · https://www.dotmed.com/
250. SecondSol, November 2026 · https://www.secondsol.com/en/
251. Alibaba 20-F, May 2026 · https://www.sec.gov/Archives/edgar/data/1577552/000119312526231755/baba-20260331.htm
252. AgriMarketing, January 2014 · https://www.agrimarketing.com/s/86758
253. Farm Journal, August 2021 · https://www.farmjournal.com/?p=5217
254. Adevinta, September 2019 · https://adevinta.com/?p=302089
255. Ritchie Bros., February 2016 · https://www.sec.gov/Archives/edgar/data/1046102/000127956916002774/v432508_ex99-1.htm
256. RB Global 10-K, February 2026 · https://www.sec.gov/Archives/edgar/data/1046102/000162828026011682/rba-20251231.htm
257. carsales, November 2026 · https://www.carsales.com.au/info/about-us
258. Farm Tender, November 2026 · https://www.farmtender.com.au/about-us
259. Farm Tender, November 2026 · https://www.farmtender.com.au/pricing
260. AgFunderNews, November 2025 · https://agfundernews.com/tractor-junction-raises-22-6m-series-a-to-scale-rural-vehicle-marketplace-fintech-business
261. AgFunderNews, April 2022 · https://agfundernews.com/tractor-junction-hauls-in-5-7m-seed-funding-from-agfunder-others
262. Superior Livestock, November 2026 · https://superiorlivestock.com/buying-how-it-works
263. Superior Livestock, October 2026 · https://superiorlivestock.com/category/press-release/
264. AuctionsPlus, December 2025 · https://pulse.auctionsplus.com.au/people/looking-back-on-a-year-of-highlights-on-auctionsplus
265. Farmers Weekly, April 2025 · https://www.fwi.co.uk/business/markets-and-trends/meat-prices/livestock-sales-up-by-220m-at-auction-marts-in-2024
266. Farmers Weekly, August 2022 · https://www.fwi.co.uk/livestock/livestock-marketing/how-online-trade-has-transformed-dairy-sales
267. Inc42, July 2025 · https://inc42.com/buzz/dehaat-turns-profitable-in-q1-fy26-eyes-full-year-profitability/
268. Food Business MEA, June 2025 · https://www.foodbusinessmea.com/twiga-foods-temporarily-halts-nairobi-operations-to-realign-strategy-cut-costs/
269. AgFunderNews, January 2020 · https://agfundernews.com/amazon-for-ag-agrofy-closes-23m-series-b-in-latams-largest-ever-agtech-deal
270. CMA, May 2022 · https://www.gov.uk/government/news/cma-cancels-investigation-after-ritchie-bros-and-euro-auctions-abandon-merger
271. Apple App Store, November 2026 · https://apps.apple.com/us/app/id347954307
272. TruckScout24, November 2026 · https://www.truckscout24.com/
273. Orrick, May 2019 · https://www.orrick.com/News/2019/05/Orrick-Advises-Maschinensucher-on-the-Acquisition-of-TruckScout24
274. AJ Bell, January 2026 · https://www.ajbell.co.uk/news/articles/auction-technology-shares-fall-fitzwalter-declines-improve-offer
275. B-Stock, October 2025 · https://bstock.com/blog/buying-basics-who-is-b-stock-and-what-do-we-do
276. B-Stock, November 2026 · https://bstock.com/about-us/
277. Spectrum Equity, November 2026 · https://www.spectrumequity.com/portfolio
278. Kotak Neo, July 2026 · https://www.kotakneo.com/news/stocks/indiamart-q1-fy27-results-revenue-up-11-percent/
279. Ankorstore, November 2026 · https://www.ankorstore.com/
280. The Korea Times, April 2020 · https://www.koreatimes.co.kr/www/tech/2020/04/694_288614.html
281. Pet Media Group, November 2026 · https://www.petmediagroup.com/
282. Pets4Homes, June 2026 · https://www.pets4homes.co.uk/about
283. NOZ/mh:n via Presseportal, August 2026 · https://www.presseportal.de/pm/179965/6326775
284. ehorses, November 2026 · https://www.ehorses.com/
285. Pet Media Group, November 2026 · https://www.petmediagroup.com/brands/ehorses
286. Billboard, April 2025 · https://www.billboard.com/pro/reverb-sold-etsy-servco-creator-partners
287. Etsy Form 10-K, February 2026 · https://www.sec.gov/Archives/edgar/data/1370637/000137063726000019/etsy-20251231.htm
288. Preqin, November 2026 · https://www.preqin.com/data/profile/asset/buycycle-inc-/625383
289. Eurofound, January 2025 · https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/202234
290. CEO Score Daily, April 2026 · https://m.ceoscoredaily.com/page/view/2026041015320921630
291. Numismatic News, January 2026 · https://www.numismaticnews.net/heritage-auctions-closes-2025-above-2-15-billion-for-its-fifth-consecutive-annual-sales-record
292. Wikipedia, September 2026 · https://en.wikipedia.org/wiki/Discogs
293. StubHub 10-Q, August 2026 · https://www.sec.gov/Archives/edgar/data/0001337634/000162828026056402/stub-20260630.htm
294. 1stDibs, February 2026 · https://s203.q4cdn.com/756296962/files/doc_financials/2025/q4/1stDibs-Reports-Fourth-Quarter-and-Full-Year-2025-Financial-Results-2026.pdf
295. Ecommerce News Europe, March 2026 · https://ecommercenews.eu/back-markets-gmv-increased-32-in-2025/
296. Stillwhite, November 2026 · https://www.stillwhite.com/sell
297. Stillwhite, November 2026 · https://www.stillwhite.com/
298. Pets4Homes, November 2026 · https://pets4homes.freshdesk.com/en/support/solutions/articles/47001254362-how-do-we-maintain-a-safe-environment-online-
299. NVS, October 2025 · https://www.nvsweb.co.uk/?p=39300
300. Eurogroup for Animals, April 2026 · https://www.eurogroupforanimals.org/node/5698
301. The Brussels Times, May 2026 · https://www.brusselstimes.com/2147378/eu-adopts-landmark-rules-to-curb-illegal-pet-trade-irresponsible-breeding
302. Il Sole 24 Ore, August 2026 · https://en.ilsole24ore.com/art/dogs-and-cats-eu-rules-to-ensure-animal-welfare-and-traceability-AJrqVaj
303. Adopt a Pet, November 2026 · https://www.adoptapet.com/about-us
304. Guitar Player, April 2025 · https://www.guitarplayer.com/gear/reverb-sold-to-two-new-investors-2025
305. Digital Music News, April 2025 · https://www.digitalmusicnews.com/2025/04/22/reverb-sale-april-2025/
306. MusicTech, April 2025 · https://musictech.com/news/industry/etsy-sells-reverb/
307. FashionUnited, June 2021 · https://fashionunited.ca/news/business/goat-group-valuation-more-than-doubles-to-3-7-billion-dollars/2021062418547
308. Retail Dive, October 2022 · https://www.retaildive.com/news/goat-group-acquires-streetwear-marketplace-grailed/634229
309. China Daily, August 2024 · https://global.chinadaily.com.cn/a/202408/26/WS66cbdc36a31060630b924e40.html
310. FashionUnited, February 2026 · https://fashionunited.uk/news/business/vestiaire-collective-eyes-profitability-in-2026-ahead-of-us-expansion-push/2026020586149
311. eBay Q4 2025 earnings call via MarketBeat, February 2026 · https://www.marketbeat.com/earnings/reports/2026-2-18-ebay-inc-stock/
312. Cardmarket, July 2025 · https://help.cardmarket.com/en/accessibility-on-cardmarket
313. OMR, March 2021 · https://omr.com/en/cardmarket-trading-card-platform/
314. Sports Illustrated, January 2026 · https://www.si.com/collectibles/over-26-million-cards-graded-in-2025-how-the-market-exploded
315. ESPN, December 2025 · https://www.espn.com/espn/story/_/id/47319181/psa-parent-company-buys-card-grading-rival-beckett
316. Catawiki via Deutsche Börse, July 2026 · https://live.deutsche-boerse.com/nachrichten/OTS-Catawiki---Catawiki-verzeichnet-im-Jahr-2025-ein-profitables-Wachstum--66aeb160-c626-48d9-b6f3-bc450db24197
317. Permira, June 2021 · https://www.permira.com/news-and-insights/news/catawiki-continues-growth-trajectory-and-reports-first-profits
318. Discogs via Shore Fire Media, December 2025 · https://shorefire.com/releases/entry/discogs-year-in-review-2025-is-the-definitive-global-snapshot-of-what-music-fans-collected-most
319. StubHub 10-K, March 2026 · https://www.sec.gov/Archives/edgar/data/1337634/000162828026014844/stub-20251231.htm
320. Bloomberg Law, September 2025 · https://news.bloomberglaw.com/capital-markets/ticket-platform-stubhub-opens-7-9-higher-after-800-million-ipo
321. Music Business Worldwide, April 2025 · https://www.musicbusinessworldwide.com/us-house-passes-ticket-act-mandating-all-in-pricing-for-ticket-sales-heads-to-senate
322. Music Business Worldwide, November 2025 · https://www.musicbusinessworldwide.com/ticket-resales-above-face-value-to-be-banned-by-uk-government-in-crackdown-against-touts
323. Back Market, September 2025 · https://www.backmarket.com/en-us/c/press-release/2025-business-growth
324. TechCentral.ie, October 2025 · https://www.techcentral.ie/refurbed-raises-e50m-for-next-phase-of-european-expansion/
325. Inside Retail US, February 2026 · https://insideretail.us/etsy-vows-sustained-growth-after-revenue-lift/