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Grow your marketplace.

Practical ideas for launching, filling and earning from a classifieds site, from the team behind Yclas.

Free tools: calculators, templates and a legal pack generator
How Wallapop got its first sellers: the flea market in your pocket
Research17 min read

How Wallapop got its first sellers: the flea market in your pocket

Wallapop entered a market two giants owned and won it: a hand-made first catalogue, a four-field listing, nearby items first, and…

Updated November 8, 2026
How Vinted got its first sellers: one wardrobe, then her friends'
Research15 min read

How Vinted got its first sellers: one wardrobe, then her friends'

Vinted began with one student's wardrobe and an email to friends. How it got its first sellers, nearly died over seller fees, and…

Updated November 5, 2026
How Reverb got its first sellers: a guitar shop built its own eBay
Research16 min read

How Reverb got its first sellers: a guitar shop built its own eBay

Reverb began as one Chicago guitar shop tired of eBay fees. How the owner signed up dealers face to face, kept fees low and used a…

Updated November 5, 2026
How Bring a Trailer got its first sellers: curate first, host later
Research16 min read

How Bring a Trailer got its first sellers: curate first, host later

Bring a Trailer linked to other people's eBay and Craigslist car ads for years before hosting its own. How curation and comments…

November 2, 2026
Free Terms and Conditions Generator for Marketplaces, Classifieds and Directories
Run17 min read

Free Terms and Conditions Generator for Marketplaces, Classifieds and Directories

Answer a few questions and get the terms, privacy policy, listing rules and refund and seller terms your marketplace, classifieds…

Updated November 5, 2026
The Yclas AI Page Builder: Every Feature, Explained (2026 Guide)
44 min read

The Yclas AI Page Builder: Every Feature, Explained (2026 Guide)

Every feature of the Yclas AI page builder, with 49 screenshots: AI designer, 109 looks, more than 40 section types, pages,…

Updated November 5, 2026
Marketplace Referral Programs and Word of Mouth
Grow17 min read

Marketplace Referral Programs and Word of Mouth

How to set up a marketplace referral program: what to reward, how to stop self-referrals, local partners, affiliates, social proof…

Updated November 5, 2026
Marketplace Shipping and Logistics: Carriers, Costs and Drop Shipping
Run16 min read

Marketplace Shipping and Logistics: Carriers, Costs and Drop Shipping

Packaging materials, flat vs calculated rates, 2026 carrier price rises, the end of US de minimis, the EU EUR 3 duty, and how drop…

Updated November 5, 2026
International Payments and Multiple Currencies for Your Marketplace
Earn13 min read

International Payments and Multiple Currencies for Your Marketplace

Take international payments in multiple currencies: 2026 PayPal and Stripe cross-border fees, avoiding double conversion, local…

Updated November 4, 2026
How to Handle Marketplace Downtime: Causes, Prevention and Lessons
Run14 min read

How to Handle Marketplace Downtime: Causes, Prevention and Lessons

Handling marketplace downtime: common causes, prevention, outage communication, and lessons from the 2024-2025 CrowdStrike, AWS…

Updated November 5, 2026
How to Handle Disputes in a Marketplace: A Practical Guide
Run14 min read

How to Handle Disputes in a Marketplace: A Practical Guide

How to handle marketplace disputes: a step-by-step process, evidence, deadlines, chargebacks and EU DSA rules, with eBay, Etsy and…

Updated November 5, 2026
Online Marketplace Moderation: Rules, Tools and Policies
Run17 min read

Online Marketplace Moderation: Rules, Tools and Policies

How to moderate listings and users on a classifieds site or marketplace, write clear policies and a prohibited items policy, and…

Updated November 5, 2026

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